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Jane Lu

Search Marketing Manager

Sr Acquisition Marketing Manager at Galvanize

Pleasanton, California

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Jane Lu's Email Addresses & Phone Numbers

Jane Lu's Work Experience


Search Marketing Manager

April 2013 to January 2016

Pleasanton, CA


Search Marketing Manager

December 2010 to June 2012

Charlotte, North Carolina Area

Academix Direct, Inc

Online Marketing Manager

August 2008 to September 2010

Mountain View, California

Jane Lu's Education

University of Washington - Michael G. Foster School of Business

MBA, Marketing & Finance

2003 to 2005

Brigham Young University

MS, Computer Science

1998 to 2000

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About Jane Lu's Current Company

Avanquest is a subsidiary of Avanquest USA, providing consumers and small businesses with the tools, content and services to create quality personalized products. I was responsible for promoting 5 B2C/B2B websites (SimplyToImpress, FreePrints, PhotoAffections, MyCustomCase, and CanvasWorld) through search engine (Google, Yahoo and Bing), shopping, display, mobile, video and retargeting ads, with a 7-figure annual budget. Results:...

Frequently Asked Questions about Jane Lu

What company does Jane Lu work for?

Jane Lu works for Avanquest

What is Jane Lu's role at Avanquest?

Jane Lu is Search Marketing Manager

What is Jane Lu's personal email address?

Jane Lu's personal email address is ja****[email protected]

What is Jane Lu's business email address?

Jane Lu's business email address is j****[email protected]

What is Jane Lu's Phone Number?

Jane Lu's phone (213) ***-*320

What industry does Jane Lu work in?

Jane Lu works in the Marketing and Advertising industry.

About Jane Lu

📖 Summary

Search Marketing Manager @ Avanquest is a subsidiary of Avanquest USA, providing consumers and small businesses with the tools, content and services to create quality personalized products. I was responsible for promoting 5 B2C/B2B websites (SimplyToImpress, FreePrints, PhotoAffections, MyCustomCase, and CanvasWorld) through search engine (Google, Yahoo and Bing), shopping, display, mobile, video and retargeting ads, with a 7-figure annual budget. Results: (1) expanded search campaigns from several thousand keywords to nearly one million, reaching an 82% keyword coverage (the highest among competition); (2) explored innovative ways to market iOS and Android apps, reaching 10,000 monthly downloads in 3 months; (3) built the search channel as the hub of all channels (social media, email, TV, radio, billboards, print ads, etc.); (4) analyzed campaign and analytics data, conducted A/B testing to improve websites and landing pages (look and feel, site navigation, URL structure, page content, interlinking, conversion funnel optimization, etc.); (5) built an empirical attribution model for all channels; (6) increased search revenue from less than one-third to more than half of total revenue in 8 months; (7) increased annual search revenue by 280% and profits by 350% in less than 3 years; (8) fostered awesome working relationships with our account teams (Google, Yahoo and Bing). From April 2013 to January 2016 (2 years 10 months) Pleasanton, CASearch Marketing Manager @ LendingTree LendingTree is a web-based lead-generation company. Working from home in the Bay Area, I was solely in charge of revamping and growing the search channel in the education vertical: (1) grew search leads from zero to nearly one-third of monthly leads (second only to affiliate leads); (2) built 17 Google accounts/3 Bing accounts with thousands of ads and millions of keywords that covered the US and major international markets (Canada, Europe, the Middle East, Asia-Pacific, South America, and Africa); (3) systematically conducted A/B testing and performance analysis to optimize campaigns and landing pages; (4) won LendingTree 2011 CEO Award. From December 2010 to June 2012 (1 year 7 months) Charlotte, North Carolina AreaOnline Marketing Manager @ Academix Direct, Inc Academix Direct, Inc. provides custom solutions for improving university enrollment and education marketing. My responsibilities: (1) managed multimillion-keyword campaigns on Google, Yahoo and Bing and maintained healthy working relationships with search engine reps; (2) built campaigns for social media (Facebook, MySpace and LinkedIn) and display advertising; (3) set strategic directions, conducted A/B and multivariate testing, performed data analysis, and executed campaign optimization and expansion plans; (4) worked with designers and engineers on landing page and conversion funnel improvements; (5) mentored marketing specialists and interns. Results: (1) increased daily leads by 480% in 2 years; (2) increased paid channel daily leads (excluding affiliates) from less than one-third to half of total leads; (3) cut average CPL by almost 10%; (4) improved lead quality by fine-tuning messages for different target segments. From August 2008 to September 2010 (2 years 2 months) Mountain View, CaliforniaSearch Marketing Manager @ CafePress is an online retailer that sells a large variety of user-customized products on demand. I was responsible for 18 Google accounts that contributed to more than 20% of total revenue. My achievements include: (1) increased monthly revenue by nearly 40% from January to June 2007; (2) improved ROI from below 110% to over 300% in the same time period; (3) architected a new SEM account structure that is scalable, manageable, and Web Analytics tracking-enabled; (4) worked with engineers to build new landing page templates. From January 2007 to July 2007 (7 months) San Mateo, CASr Acquisition Marketing Manager @ Galvanize Inc Galvanize is an education company that blends the lines between learning and working. We create easy access for anyone who has the aptitude and drive to succeed with technology, especially in data science, engineering and entrepreneurship. I am responsible for paid digital marketing channels, working with a group of passionate, talented people to accelerate the growth of our dynamic learning community for technology. San Francisco Bay AreaOnline Marketing Consultant @ Digital Support Technology Digital Support Technology was an early-stage startup that provided PC technical support solutions for consumers and businesses. As the only marketing person, I was responsible for online marketing initiatives and communications to explore online marketing channels, understand size and personas of the target audience, and invite beta users to try the service: (1) managed SEM and SEO channels; (2) ran email campaigns to acquire resellers; (3) built social media programs to increase brand awareness in online PC support communities; (4) developed content strategies and wrote knowledgebase articles to enrich website content; (5) performed competitive analysis for positioning and improvements of the service; (6) set up a tracking system for all marketing activities; (7) designed landing pages and marketing creatives with Photoshop; (8) trained and managed interns. Results: (1) continuously increased new & repeat site traffic; (2) cut visitor bounce rate by nearly 40%; (3) more than doubled software download rate; (4) improved average time on site by nearly 400%. From August 2007 to May 2008 (10 months) Search Marketing Manager @ Coremetrics Coremetrics is a leading provider of on-demand Web analytics and precision marketing solutions for businesses. I worked with colleagues on the digital agency team to manage paid search campaigns for a diverse base of online retailers, including Lands’ End, Jewelry Television, QC Supply, Rugs Direct, Ace Mart, Performance Bike, Anthropologie, Eckler’s, etc. My primary focuses were on paid search ROI analysis, search campaign optimization & expansion, synchronization of search campaigns with other marketing initiatives of the clients, and data analysis and integration across multiple marketing channels. Highlighted achievements: (1) helped Lands’ End expand weekly paid search revenue from $1 million to $2 million in less than six months; (2) improved Ace Mart search ROI by 33% in two months. From June 2006 to December 2006 (7 months) San Mateo, CA

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In a nutshell

Jane Lu's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Jane Lu's Willingness to Change Jobs



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