Strategic digital media business development professional with expertise in helping publishers implement solutions to increase overall site revenue. Track record of selling solutions to publishers that resulted in millions of dollars in bottom line revenue. Ability to manage relationships with clients, peers and team members across various functions in order to achieve goals. Consistently follows industry trends
Strategic digital media business development professional with expertise in helping publishers implement solutions to increase overall site revenue. Track record of selling solutions to publishers that resulted in millions of dollars in bottom line revenue. Ability to manage relationships with clients, peers and team members across various functions in order to achieve goals. Consistently follows industry trends and technology innovations with ability to see how this will affect business as a whole.
VP of Programmatic and Data Strategy @ As the VP of Programmatic and Data Strategy I am responsible for building and implementing programmatic and data strategies across Businessinsider.com and UK.businessinsider.com. This includes educating all areas of the business division on the industry at large as well as Business Insider initiatives. I work closely with programmatic and data partners to increase revenue as well as gain insights into the market. From November 2013 to Present (1 year 10 months) New York, NYDirector of Secondary Revenue @ As the Director of Secondary Revenue at CBS Local Digital I am responsible for generating incremental revenue on CBS Local's network of sites (over 90) outside of direct sales and remnant via technology partnerships and affiliate relationships. I am also responsible for all programmatic buying including the execution of private marketplace/exchanges and yield management. Building relationships with ATD, DSP's, SSP's and Data platforms to maximize revenue for all of CBS Local Digital. From April 2011 to October 2013 (2 years 7 months) New York, New YorkDirector Publisher Self-Serve @ Developed and implemented internal processes by collaborating with publishers and internal divisions to support all publishing customers; Managed and maintained ongoing support. Collaborated with engineering, product and marketing divisions to design and launch self-serve product for small publishers. From October 2010 to March 2011 (6 months) Senior Director, Publisher Sales @ Pontiflex is the industry’s leading e-mail and social acquisition platform. Pontiflex’s patent-pending technology enables publishers to monetize untapped areas of their websites, and serve ads to visitors where they are most engaged with their content. With Pontiflex’s sign-up ads, people can submit their information to advertisers within the ad unit itself without having to click away from the site. Signed publishers to use Pontiflex technology to bring signup ads to their users. From January 2010 to October 2010 (10 months) Senior Account Manager @ Work with advertisers to help them maximize their buys with Google Print Ads and AdWords. From August 2007 to December 2009 (2 years 5 months) Account executive @ From 2003 to 2009 (6 years) Senior Sales Representative, AdSense @ Top sales rep bringing partner sites into the Google content network and helped build the Print Ads network from 0 to over 800 newspaper partners. From December 2003 to August 2007 (3 years 9 months) Assistant TV Buyer, Buyer and Supervisor @ From March 1998 to May 2003 (5 years 3 months)
BA, Communications @ The George Washington University From 1995 to 1997 N/A, Communications @ Indiana University Bloomington From 1992 to 1995 Jana Lidz) is skilled in: Digital Media, Advertising, Product Development, Adsense, Online Advertising, Contract Negotiation, Digital Strategy, Digital Marketing, Start-ups, Mobile Marketing, Social Media, Strategic Partnerships, SEM, Online Marketing, Mobile Advertising, PPC, E-commerce, CRM, Strategy, Google Adwords, Marketing, Sales, Lead Generation, Integrated Marketing
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