Head of Digital Marketing @ Lyst is the world's leading social commerce platform for fashion. Lyst lets consumers discover items by following their favorite brands, magazines, boutiques, bloggers and friends. By personalizing fashion ecommerce using the ‘Social Curation’ model, Lyst offers its consumers a more effective and engaging online purchase experience, while offering its partners a growing sales channel. From September 2012 to Present (3 years 4 months) London, United KingdomHead of Digital Marketing @ - Responsible for the development and implementation of all company wide online marketing strategy, with a strong focus on Analytics, SEO & SEM activity. - SEO: On-site optimisation including internal linking improvements, architecture strategy and Conversion rate optimisation. - Building high authority inbound links based on keyword research, in line with business goals. - SEM: Manage Paid Search campaigns and identify new areas of opportunity through keyword research, campaign strategy, adcopy optimisation, bid management and ongoing landing page testing. •Analytics: Ongoing management of in-house analytics systems including (Google Analytics & Coremetrics) From January 2012 to September 2012 (9 months) Marketing Manager @ From February 2011 to January 2012 (1 year) Online Marketing Executive @ - Responsible for driving Paid traffic across Cheapflights global websites, including Canada, Germany, Australia, France and Spain. - Role involved the management and optimization of PPC accounts (Google Yahoo and Bing), display and affiliate activity, and managing external agencies. - Identifying and developing new online marketing partnerships. - Managing multi-million pound online marketing budget against KPI’s. - Bid Management using both manual and automated tools. - Performance analysis and reporting using tools such as Google Analytics, Webtrends, Hitlist and Unica Net Insights. - Notable personal achievements include the formulation and implementation of the global affiliate strategy, and the build, management and sustained growth of PPC campaigns for non-English language sites (Germany, Spain and France) From December 2008 to February 2011 (2 years 3 months) Founder @ Founded in 2004, The Wholesale Forums is a B2B marketplace, discussion board and online community. Business was sold in 2007 after establishing it as largest and most successful B2B Wholesale resource in the world, with over 50,000 members. www.thewholesaleforums.co.uk From July 2004 to February 2007 (2 years 8 months)

BSc, Business Management @ University of York From 2005 to 2008 James Nixon is skilled in: PPC, Affiliate Marketing, SEO, Social Media Marketing, Wordpress Design, SEM, Internet Entrepreneur, Project Management, Blogging, Conversion Optimization, Social Media, CMS, Google Analytics, B2B, Online Marketing, Web Marketing, Analytics, Keyword Research, E-commerce