Global eCommerce Manager @ WeCool Toys Inc. Point Pleasant Beach, New Jersey, United StateseCommerce Senior Sales Manager & Amazon Account Manager @ Trans-Ocean Import Co. Responsible for growth, expansion, and day to day operations for all Amazon selling platforms. Also, directly accountable for five additional eCommerce sales platforms (Overstock, Lowes.com, Homedepot.com), which in total account for over...
Global eCommerce Manager @ WeCool Toys Inc. Point Pleasant Beach, New Jersey, United StateseCommerce Senior Sales Manager & Amazon Account Manager @ Trans-Ocean Import Co. Responsible for growth, expansion, and day to day operations for all Amazon selling platforms. Also, directly accountable for five additional eCommerce sales platforms (Overstock, Lowes.com, Homedepot.com), which in total account for over 75% of yearly eCommerce revenue. As the department leader, I oversee teams responsible for digital advertising, merchandising, inventory forecasting, and data analytics. Amazon Selling Platforms: Vendor Central (In-Network and Direct Fulfillment), Seller Central (FBA and Seller Fulfilled Prime), Amazon Brand Accelerator (Direct Fulfillment)• Managed product data for over 8,000 SKUs on Amazon Vendor Central, Seller Central, and additional 3rd party selling platforms.• Grew organic week over week product page traffic by 11.1% by optimizing product listing data, creating properly merchandized variation groupings, and a wealth of insider knowledge of Amazon’s A9 SEO algorithm• Tripled product page conversion from 4.3% to 12.9%. Accomplished via merchandising products via “skimmable” to the point information and visually representing key product features.• Increased Amazon’s overall profit margin by 14% via refined logistical operations.• Successfully launched newly 2,000 plus new SKUs – products listed in an array of categories to diversify company sales and flattening our seasonal sales curves using Amazon’s Born to Run program, Vine Voices, and Amazon’s 90-day Honeymoon period.• Launched Amazon Accelerator account via Vendor Central – Amazon’s private label program, so far only 8% of our total SKUs active currently listed generating 35% of our total Amazon Revenue• Continually revising and strengthen all strategies via data collection, analysis, A/B testing, and KPI monitoring. • Handled all Amazon channel-specific inventory forecasting and reordering with a particular focus on turnover ratio and gross marginal return on investment metrics. From January 2019 to December 2019 (1 year) Port Chester, New YorkManager Ecommerce @ Mastercraft Collections, LLC •Grew monthly sales by a multiple of 3.9 via aggressive strategies, optimizing, and creating a B2B/B2C website.•Coordinates multiple internal teams across the Mid-Atlantic region to drive additional lines of business.•Created over 5,500 Amazon product listings on channels such as Amazon Vendor Central, Walmart.com, Jet.com, Wayfair.com, Newegg.com, Overstock.com, and other digital distribution channels.•Month over month multiplied Amazon sales via insider knowledge of Amazon’s “A-9” search algorithm.•Created, managed, optimized, ensured quality UX, focusing on customer experience and engagement within eCommerce store offering over 5,100 specialty products.•Evolved B2B eCommerce sites, delivering robust strategies outperforming revenue goals, by supporting business/creative objectives; drove traffic, site functionality, engagement, and conversion.•Partnered with cross-functional teams (IT, Sales, Marketing, and Field Team) and vendors, on upgrades, (Front/Backend Development) to ensure technical/business goals compiled with completion schedule budget.•Coordinated sales efforts between operations, logistics, and promotions to achieve sales goals and growth targets for assigned eCommerce channels.•Launched CRM system, as well as, a data analytics to segment potential leads to execute digital marketing strategies such as email marketing, inbound marketing, content marketing, targeted marketing, social media marketing, affiliate marketing, SEO, and SEM, and mobile marketing.•Monitored competitive landscape, acknowledging key differentiators and opportunities for growth.•Provided direction for all social media content – ensuring accounts are regularly updated, researched, and implemented efficiently and following a unified message.•Managed the daily operation of the company’s website and multiple e-commerce accounts. From April 2010 to November 2012 (2 years 8 months) New Hope, PennsylvaniaIntern - Equity Research Analyst @ BlackRock •Purchased equities, bonds, and commercial paper for confidential accounts holders.•Kept detailed records of dividends and interest payments distributed to clients•Oversaw the creation and distribution of client investment portfolio ledgers which are disbursed directly to clients on a quarterly basis.•Analyzed global market economy; assessed dividend accrual, interest, and fund payouts. From March 2007 to August 2007 (6 months) Wilmington, DelawareDirector of Digital Market & eCommerce @ Caswell-Massey In this position, I am accountable for eCommerce operations and strategy for a $22MM direct-to-consumer (DTC) for eCommerce luxury brand including merchandising, optimization, UX, Marketing, sales funnels, & site analytics. I was promoted to the Head of Global Advertising within a short time. • Proactively partnered with corporate strategy and business development team to determine and evolve our future strategies for both eCommerce and digital marketing • Orchestrated the development of logistics, operations, and processes for the organization’s eCommerce & Digital Marketing expansion into the global market • Forge and sustain partnerships with eCommerce channels including, Amazon, Wayfair, Walmat.com, Target.com to attain 1,200% growth rates and secure financing for the next PO • Leveraged data collection and insights to lower to Cost of Customer Acquisition (47%) and Re-Engagement (32%) while increasing AOV (43%) and Lifetime Customer Value (LTV) (33%) • Conducted competitive research versus that provided merchandising recommendations for optimal product mix, assortment and pricing tier strategy. • Leveraged expert knowledge of Amazon Marketplace, overseeing both Amazon Vendor Central and Amazon Seller Central FBA Sales, more than tripling revenue from each respective channel while growing margins. • Rebooted eCommerce site – CaswellMassey.com to drive an additional 73% in organic traffic and a 50% increase in qualified leads. • Directly led a team of 15 employees to develop exhaustive marketing strategies, implement A/B testing, and review marketing KPIs, analytics to ensure efficient advertising spend usage, improve customer experience and drive incremental sales. • Transformed customer data collection and segmentation, improving customized customer experience and allowing increased marketing engagement. • Decreased Customer Churn (Attrition), while increasing Customer Retention & Re-Engagement by Data-Driven Marketing processes. From October 2016 to December 2018 (2 years 3 months) Edison, NJe-Commerce & Amazon Growth Strategist @ Creek and Fork Consulting •Developed strategies that increased sales (increased 83%) & conversion (increased 72%) through customer order & traffic analysis.•Developed a twelve-month product roadmap including a mobile-optimized site, category and product page redesign, enhanced site search, ERP integration, and product recommendation engine.•Managed all data and analysis providing brand insights and optimization recommendations for senior executives.•Managed digital marketing programs including SEM, display campaigns, ad retargeting and email marketing.•Consistently rejuvenated all businesses’ financial trajectory's, attaining all goals ahead of schedule.•Established strategic vision and roadmap for all digital marketing enhancements driving the online acquisition strategy for both B2B and B2C customers.•Managed a dynamic digital marketing team responsible for UI, UX, eCommerce Optimization, A/B Testing Strategy, and multiple digital marketing channels.•Managed SEO strategy, implementation, and optimization.•Successfully launched social media campaigns to increase followers/fans with engaging content, promotional postings, imagery, & sweepstake.•Optimized site conversion rate via mastery of Google Analytics; examined revenue driven by social media channels; monitoring bounce-back ratios determining the inefficiencies within the website’s UX.•Utilized web analytics to monitor website and performance metrics.•Accelerated cash flow via onboarding Brands onto Amazon Marketplaces and other distribution channels resulting in an average increase in revenue of 112% while establishing a blueprint to ensure continued eCommerce, Amazon, and other sales channel growth. From November 2012 to September 2016 (3 years 11 months) Greater New York City Area
WeCool Toys Inc.
Global eCommerce Manager
Point Pleasant Beach, New Jersey, United States
Trans-Ocean Import Co.
eCommerce Senior Sales Manager & Amazon Account Manager
January 2019 to December 2019
Port Chester, New York
Mastercraft Collections, LLC
April 2010 to November 2012
New Hope, Pennsylvania
Intern - Equity Research Analyst
March 2007 to August 2007
Director of Digital Market & eCommerce
October 2016 to December 2018
Creek and Fork Consulting
e-Commerce & Amazon Growth Strategist
November 2012 to September 2016
Greater New York City Area
What company does James Charlton work for?
James Charlton works for WeCool Toys Inc.
What is James Charlton's role at WeCool Toys Inc.?
James Charlton is Global eCommerce Manager
What industry does James Charlton work in?
James Charlton works in the Luxury Goods & Jewelry industry.
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