Broad experience developing and executing marketing programs for domestic and international markets that generate awareness, deliver customer response, elevate the brand and drive revenue. Extensive internet marketing experience (electronic display, paid search, SEO and e-mail marketing), print advertising, media planning, film & video production and media relations. In-depth experience managing advertising agency, design and PR relationships, as well as cooperative marketing relationships with distributors, franchisees and international counterparts.

E-Commerce/Digital Marketing Manager @ Responsible for overall management (strategy and execution) of e-mail marketing channel, managing paid search & SEO agency relationships, optimization of comparison shopping engine (CSE) channel, as well as managing digital marketing programs targeting both B2C and B2B customers and prospects. From May 2015 to Present (8 months) Digital Marketing Manager @ Serve as the primary consulting partner to multiple business units. Responsible for developing digital marketing strategies that influence customer action toward revenue in direct support of business unit/product line objectives. Responsibilities include: • Define and execute campaigns for all digital display and retargeting advertising campaigns • Design and develop promotional and automated email campaigns based on customer behaviors • Optimize web assets/pages through traffic analysis, site and SEO enhancements and keyword analysis • Grow database through promotion of premium content • Manage business unit blog/content development strategy From February 1999 to May 2015 (16 years 4 months) Senior Marketing Manager @ Directed marketing efforts for wholly owned subsidiary of Eastman Kodak, The Image Bank. Responsible for the strategic development and implementation of company’s product marketing initiatives serving seventy-two franchise sales offices located in thirty-five countries. From January 1993 to February 1999 (6 years 2 months)

BA, Cinematography and Film/Video Production @ Southern Illinois University, Carbondale Jack Johnston is skilled in: Marketing Communications, Brand Development, Branding Initiatives, Integrated Marketing, Internal & External Communications, Product Launch, Go-to-market Strategy, Competitive Analysis, Cross-functional Team Leadership, Semiconductors, Semiconductor Industry, Product Management, Product Marketing, Multi-channel Marketing, B2B Marketing