Senior Executive with a business passion for Brands and Style - Apparel & Fashion / Luxury Goods / Retail / Consumer goods.
VF Corporation, Sara Lee Apparel, Neuhaus, Eskimo & Various Projects.
- General Management and Marketing Management of lifestyle fashion brands
- Management consulting and projects in segment consumer and lifestyle goods, retail & luxury.
- 20 years experience within leading multinational corporations and smaller sized local companies.
- Multiple experiences in repositioning/upgrading brands, through a 360° approach in product, sales and marketing, in which creativity meets commercial strength
- Experienced in P&L analysis and -management, with focus on sustainable optimisation of results and turnaround management
- Skilled in leading creativity process with designers, focus on the content of a brand
- Coached multi-disciplinary and multi-nationality teams toward shared goal
- Operated both in international headquarters (EMEA) and on local country level (Benelux, France)
- Result-driven, process-minded
Specialties:
- General management, P&L management, Strategic Planning and Execution
- Creative brand direction, collection and design development
- Strategic and Operational Marketing, Branding and identity development, Brand portfolio management, Trend watching, New concept development, Innovation
- Retail management: own stores, flagship, shop-in-shop, pop-up, corners
- Commercial management, Sales Management, Business development, Trade marketing
- Advertising, media, press relations, POS visibility
- Change management, optimisation, reorganisation
- People management, HR strategy & Positive coaching
- Dismantling business unit (incl.contacts with trade unions)
CEO @ General Management and Development of the iconic Belgian heritage brand Eskimo / Original Eskimo and the companies Bonneterie De Groote & De Groote France: underwear, nightwear and swim collections. From December 2011 to Present (4 years 1 month) Owner @ Management consulting in lifestyle sector: fashion, retail, luxury and consumer goods. Focus on a healthy P&L, a strong collection, fluent business processes and people coaching.
20 year experience in commercial and general management leadership roles, ranging from a multinational scope to local entrepreneurial intiatives. From June 2011 to Present (4 years 7 months)
Ingrid Macours is skilled in: Brand Management, Advertising, Business Development, Management, Fashion, People Skills, Business Strategy, Change Management, P&L Management, Strategy, Marketing Strategy, Public Relations, Management Consulting, International, General Management