More than 20 years of experience in consumer and b-to-b marketing for local, national and global brands. Expertise in consumer marketing, design, branding, communications, target segmentation and event/trade show management. Experienced in traditional marketing and digital marketing. AREAS OF EXPERTISE • Account management • Business Development • Integrated Marketing • Budget Management • Product Positioning • Graphic design • Copywriting • Content development • Research • Branding • Strategy development • Social media management • Website content/design management • Event/trade show management Proficient with Mac and PC: Adobe Suite (InDesign pro), Microsoft Office. Knowledge of database management, CRM management software/apps, web tools, Word Press, and tech savvy with the ability to learn new technology quickly.

Marketing & Branding Consultant @ As a marketing consultant I provide insight, creativity and direction to consumer brands and services. - Manage marketing programs and projects for local and national clients to include B-toB and B-to-C businesses. - Create marketing plans, and implement the plans for local and regional clients. This includes multi-platform campaigns with results driven strategies. - Conceptualize, write and design collateral, direct mail and promotion for clients. - Manage social media for clients to include: Twitter, Facebook, YouTube. - Conceptualize and write press releases, direct mail, client letters and emails. - Create email campaigns, strategy and implementation plan. From November 2013 to Present (2 years) FloridaCo-Owner @ The Buzz Agency is an award-winning, South Florida-based communications firm. A certified, women-owned business that developed a solid track record with clients. From consumer goods, to travel and tourism, hospitality, corporate, fashion, sports + entertainment, restaurants and retail. Brought on major national and global brands. Clients included outdoor manufacturer, GAMO Outdoor USA. GAMO Brands included Gamo airguns, BSA optics, and Laser Genetics laser designators. Managed consumer communication, social media, PR, pro-staff and trade shows (Shot Show & NRA) for these brands. My role at the agency was to: - Develop new clients by cold calling, creating relationships and recommending ways to grow business. I am an expert in creating lasting positive client relationships. - Created proposals weekly to pitch new clients and up-sell existing clients. - Forecasting sales and set goals for the company. - Created marketing strategy, budgeting and created marketing plans for b-to-b and b-to-c clients. - Managed public relations, event management and marketing, social media marketing and trade show marketing for clients. - Conceptualized, wrote and designed brochures, direct mail and marketing promotional pieces. - Designed logos and branding guides. - Managed print production of promotional items to include: direct mail, signage, vehicle wraps, tents, trade show banners, wall graphics, POP among other material. - Conceptualized, planned and organized events ranging from 30 to 300+ attendees. - Managed social media for clients to include: Google Adwords campaings, Twitter, Facebook, YouTube, Blogs. - Managed the writing and design of client websites from concept to completion. - Represented clients at national trade shows, conferences and conventions. - Set-up press events at national trade shows, and created promotional programs for shows. From August 2009 to November 2013 (4 years 4 months) 104 West Atlantic Ave., Delray Beach, FL 33444Director of Marketing @ Rapoport’s Restaurant Group is located in Boca Raton, Florida, and has been in business for over 30 years. The collection of restaurants includes a variety of concepts. - Managed marketing strategy and implementation for four restaurants. - Created and managed events and promotions to drive sales. - Responsible for creation and execution of marketing plans. - Created brand messaging and strategy. - Creation of loyalty and retention strategies and programs. Managed the integration of the loyalty program with One Pos software to streamline operations. - Created relationships with food writers and restaurant marketers. - Streamlined database marketing to enhance e-marketing capabilities. - Managed the creative process and copy for: websites, promotional collateral, online social marketing, events, consumer promotions, press releases, loyalty programs. - Created a repositioning of each brand with taglines. - Managed Google Ad Words campaigns. - Planned and executed two grand openings: 1 new locations, 1 re-positioning. From 2008 to 2009 (1 year) Boca Raton, FloridaGroup Director of Marketing and Circulation @ Marketing, and circulation management, of 8 consumer magazine titles. Management of Florida and Utah marketing and circulation strategy to include distribution plans for all titles, marketing programs for newsstand and subscriber growth, web strategy, e-mail marketing strategy, direct mail, collateral, event marketing and all other promotional programs. - Managed marketing, circulation and distribution of 8 magazines in Florida and Utah. - Responsible for strategy to grow readership/audience for each of the magazines using a multi-platform marketing approach. - Managed a team to include the distribution, fulfillment and service of subscribers and newsstand wholesalers. - Conceptualized and created collateral to extend the brand message and increase reader involvement. - Creation and execution of events, trade shows and cross-promotions to gain added brand awareness. From February 2007 to September 2008 (1 year 8 months) Boca Raton, FloridaSenior Account Manager @ A a full-service Florida marketing firm, owned by WPP Group Worldwide, Green offers both digital and traditional marketing and advertising creative services. - Strategic planning and execution of multi-platform marketing programs for client working with budgets ranging from $100K to over $2 million annually for new homes developments, condo conversations, and master planned communities. - Managed and strategized print, TV, radio, online, e-mail, trade shows, direct mail, events and collateral. - Strategically planned for changing market conditions to include research and development of campaigns, incentives and offers to appeal to consumer trends. From 2005 to 2007 (2 years) Boca Raton, FloridaSenior Account Manager @ A regional Top-50 advertising agency, founded in 1990, that offers a full range of marketing services. Services advertising, branding, design, broadcast, website development, online campaigns, email campaigns, photography and social media development. - Managed client accounts to include strategic planning and implementation of multi-platform marketing programs that included print advertising, collateral, signage, TV, radio, direct mail, website development, e-mail marketing, SEO and web advertising. - Managed the CityPlace (retail shopping center) account to include all advertising placement, collateral, signage and tenant programs. From 2003 to 2005 (2 years) West Palm Beach, Florida AreaSenior Account Manager @ Creative design agency located in Chicago, IL. Managed global brand packaging, print, photography, POP and visual merchandising. - Managed Jarden Consumer Solutions (Sunbeam) account with billing in excess of $1 million annually. - Opened and developed a Boca Raton office. - Managed the development of consumer packaging, visual merchandising (JC Penny, Walmart), trade shows (International Housewares Show), and overall brand communication strategies for Sunbeam, Oster, Mr. Coffee, Health at Home, Health o meter branded products. Worked with all vertical brand teams. - Identified strategies for advancing brand performance. - Participated in new product development analysis including concept, market niche and product graphics. - Worked with brand teams on identifying actionable items derived from market research. - Responsible for P&L analysis for client businesses. From 2001 to 2003 (2 years) Chicago, Illinois/Boca Raton, FloridaCirculaton Marketing Manager @ Major award-winning daily newspaper founded in 1953. Previously a Tribune Media owned paper, the Sun-Sentinel reaches 600,000 readers daily and more than 850,000 on Sundays. - Held various positions at the Sun-Sentinel including in addition to circulation including Public Relations Associate and Advertising Designer. - Created and managed event marketing including sponsorships and partnerships. - Created multi-platform marketing programs including offer and target market strategy. - Managed all aspects of circulation marketing including implementation of direct mail, telemarketing, kiosk and crew sales, etc. - Responsible for growing and retaining subscriber base. - Managed expense and revenue budgets. - Grew single-issue circulation through increased outlets, sale promotions and merchandising. - Coordinated and ensured ABC audit procedures were being followed. - Produced regular circulation reports including retention and revenue reporting. - Worked with advertising and editorial teams to maximize and coordinate efforts. - Initiated creative solutions to reach, attract and retain subscribers and single copy buyers. From 1991 to 2001 (10 years) Deerfield Beach, FloridaMarketing Director @ Berkshire Hathaway HomeServices Florida Realty (formerly Prudential Florida Realty) is a full-service brokerage servicing 17 counties throughout Florida and is a wholly owned subsidiary of WCI Communities, Inc. - Held various positions including Graphic Artist and Assistant Marketing Director. - Managed the marketing and promotion activities for 21 real estate offices in Southeast Florida and North and South Carolina. - Managed a team of three and the budget for all marketing initiatives including newspaper and magazine advertising and collateral. - Created agent newsletters and farm area material. Organized national conventions and trade shows. From 1986 to 1991 (5 years) Miami/Fort Lauderdale Area

Hope Bruens is skilled in: Creative Services, Business Strategy, Strategy, CRM, Advertising, Direct Marketing, Online Advertising, Social Media Marketing, Direct Mail, Marketing Communications, Public Relations, Email Marketing, Social Media, Integrated Marketing, Marketing Strategy, Copywriting, Creative Direction, Illustrator, Marketing, Event Planning, Graphic Design, Online Marketing, Facebook, Brand Development, Leadership, SEM, Market Planning, Web Design, Management, Social Networking, Publishing, Media Relations, Sales, New Media, Newsletters, Trade Shows, SEO, Digital Marketing, Brochures, Corporate Branding, Brand Awareness, Entrepreneurship, Website Development, Mobile Marketing, Corporate Communications, Press Releases, Publicity, Media Planning, Magazines, Digital Media