I spend my time trying to build great, lasting online services and companies.

CEO @ Lifesum's vision is to make people all over the world healthier and happier. The service is available for iOS, Android and web. From May 2013 to Present (2 years 8 months) Stockholm, SwedenInvestor @ The employer branding and recruitment platform that attracts candidates, for large and small companies. http://breakit.se/artikel/1458/hr-plattform-tar-in-miljonbelopp-fran-flera-kanda-angelinvesterare http://digital.di.se/artikel/tunga-anglar-bakom-svensk-linkedinutmanare From April 2015 to Present (9 months) Stockholm, SwedenInvestor @ Sparta builds sales performance and gamification software that helps companies and sales teams drive organic revenue growth. http://techcrunch.com/2015/02/23/sparta-funding/ From February 2015 to Present (11 months) Stockholm, SwedenInvestor @ Intelligent protection against user account fraud and hijacks. Castle learns from users' behavior, and identifies suspicious activity in real-time. Castle tracks fraudsters based on device fingerprint, keystrokes, site browsing history, and hundreds of other signals. Administrators are alerted and high-risk accounts are automatically locked the second someone starts behaving suspiciously or tries to log in with a stolen password. From September 2014 to Present (1 year 4 months) Malmo, SwedenInvestor @ Fishbrain help anglers worldwide catch more and bigger fish and brag about it. The app is available for iOS and Android. From June 2013 to Present (2 years 7 months) Investor @ Brisk.io is a companion for sales people with tools to optimize your Salesforce.com usage. Formerly known as Dexplora. From June 2013 to Present (2 years 7 months) Investor @ Tieday Group currently operates Pegaston (shirts), FridayTieday.com (ties) and Boxerfy (underwear and t-shirts). Board member 2013-2015. From January 2013 to Present (3 years) Stockholm, SwedenBlogger @ I blog about the Internet, online media and e-commerce. About 750 subscribers to the RSS feed and about a hundred daily web readers. Written in English from September 2007. From September 2002 to Present (13 years 4 months) Investor / Board Member / Senior Advisor @ Videoplaza empowers broadcasters, publishers and networks to maximise their advertising revenues from the New TV. Our ad serving platform is used by our global client base to monetise video experiences on PC’s, mobile devices, tablets and Connected TVs. Board Member: June 2008 - May 2012 Senior Advisor: June 2012 - October 2014 A Historic Day For Videoplaza http://www.videoplaza.com/blog/2014/10/19/a-historic-day-for-videoplaza Ooyala Acquires Videoplaza to Expand Into Fast-Growing Video Advertising Market http://www.marketwired.com/press-release/ooyala-acquires-videoplaza-to-expand-into-fast-growing-video-advertising-market-1959186.htm From June 2008 to October 2014 (6 years 5 months) Advisor @ Advisor to the founders of Sillens. Sillens operates ShapeUp Club, a mobile health service available for iOS, Android and web (shapeupclub.com). ShapeUp Club has topped the Health & Fitness category in App Store in more than 30 countries. From May 2012 to April 2013 (1 year) Stockholm, SwedenHead of Premium Sales & other roles @ - Metadata/Product (October 2012-March 2013) - Head of Growth Marketing (September 2012-October 2012) - Head of Operations, Marketing & Analytics (September 2011 - August 2012) Responsible for Online Acquisition, Payments, Translation teams. Operational issues including budget across Marketing & Analytics organisation. Reporting to Chief Marketing Officer. - Head of Premium Sales (responsible for Premium Sales across all markets). Member of Management Team. June 2010-August 2011. From June 2010 to March 2013 (2 years 10 months) Stockholm, SwedenGeneral Manager Piczo.com & SVP Strategy @ Stardoll is the leading company operating web services for girls and young women. I joined Stardoll as one of the first six employees in December 2005 and worked with business development and commercial issues until May 2010. Areas I did directly work with included business development, business model design, project management, premium services (microtransactions, subscriptions and payment integrations), advertising (integrated advertising, ad servers/systems and ad operations), web analytics, business analysis, strategy and due diligence. From December 2005 to May 2010 (4 years 6 months) Consultant, Speaker, Writer @ Clients included Match.com Nordic, Universum, Relevant Traffic, IDG/InternetWorld and First Publishing Group. From June 2003 to December 2006 (3 years 7 months) Affiliate Manager @ TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 18 countries across Europe. I established and developed TradeDoubler's relationships with the leading online publishers in Sweden. From July 2000 to June 2002 (2 years) Marketing at Ingo.se @ Ingo was an e-commerce computer and video games retailer founded by Spray and Enlight. My responsibilites included being editor, online marketing (affiliate and partnerships), loyalty management, site design specification and web analytics. From June 1999 to March 2000 (10 months) Editor-in-Chief of Missil @ I was founding Editor-in-Chief of the Missil gaming web site. Lead the development of the site's editorial mission and web site, established contact with industry publishers and distributors and built a network of freelance reviewers. In 12 months Missil was recognised as one of Sweden's two best gaming web sites and one of the best 100 web sites overall. From May 1998 to February 1999 (10 months)

Masters of Science, Marketing @ Stockholm School of Economics From 1998 to 2006 Henrik Torstensson is skilled in: E-commerce, New Media, Online Gaming, Digital Marketing, Digital Strategy, Online Advertising, Digital Media, Affiliate Marketing, Web Analytics, Monetization, Business Development, Social Media, Start-ups, Business Strategy, New Business Development