Sr Manager Client Partner | Finance & Business Ops | Business Technology | BioPharma BT @ Pfizer
Customer Relations Manager @ Pfizer
M.Sc., Economics & Business Administration, Master @
Copenhagen Business School
Content and assets are increasingly digital - with audio, video, and interactive elements - and consumed across multiple channels, including not only mobile, social, and the web, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement is about creating a consistent, compelling, and contextual way of personalizing,
Content and assets are increasingly digital - with audio, video, and interactive elements - and consumed across multiple channels, including not only mobile, social, and the web, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement is about creating a consistent, compelling, and contextual way of personalizing, delivering, and sometimes even monetizing the user’s overall experience - especially as core products become augmented or replaced with digital intellectual property.
These new digital engagement models require highly specialized talent.
I have more than 15 years’ experience in working with leading edge e-businesses, customer intelligence and dialogue/CRM solutions.
For decades I have been passionate about customer engagements enabling digital transformation to more classic business models, but also greenfield where I have designed new business models on the basis of dissipative technologies and new world client engagement roadmaps.
I lead with insights, enable through thought leadership and deploy with consistency and sustainability.
* 15 years experience with leading edge e-business and CRM solutions.
* Projectlead on www.iso.dk - the first online shop for FMCG (groceries) in Denmark
* Projectlead on portable selfscanners in selected stores
* Product manager and web producer on Denmarks first portal/search engine for real estate i.e. www.bolig.forum.dk hereunder revenue models and sponsored/curated/syndicated content. In addition to this also producer for other fora for classified ads (Automotive and Travel)
* eBusiness consultant on award-winning global BtB e-commerce solution for industrial enzymes www.mynovozymes.com
Sr. Marketing Automation spec. @ From December 2015 to Present (1 month) DenmarkSr Manager Client Partner | Finance & Business Ops | Business Technology | BioPharma BT @ Sr. project manager responsible for delivering digital projects from the global Business Technology Digital Center of Excellence in collaboration with local business partners, marketing, legal, regulatory, and other relevant stakeholders within the EMEA region. Solutions are built with preferred implementation partners such as: TATA/TCS, FFW/Blink, CI&T, Grey etc.
In addition to this: Subject Matter Expert on global service offerings on Search Engine Optimization and Web Analytics. From March 2014 to Present (1 year 10 months) DenmarkCustomer Relations Manager @ Head of CRM department in Business Technology working as an enabling function for the global franchise teams. Business partner and responsible for digital solutions and online marketing capabilities, e.g.:Brand web sites, campaign and mobile sites, e-mail marketing programs/life cycle marketing, promotional mailings, eCRM, e-business solutions, e-learning programs, digital asset management (sharepoint), change request handling, ticket and vendor management, deployment, support and procedure (SOP) creation, usability testing, qualitative and quantitative tests, creation of requirement specifications, prototypes, Information Architecture and Interaction Design, Repoting and data analysis, website monitoring and reporting. Web governance. Creation, maintenance and enforcement of visual guidelines for web. Search Engine Marketing (SEM) and SEarch Engine Optimization (SEO), social media & community management, content management (on multiple platforms both closed source - .NET and open source solutions - e.g. typo3, Drupal), communication strategy, project management, and probably much more ;) From December 2011 to March 2014 (2 years 4 months) Copenhagen Area, DenmarkInternational CRM manager @ Delivering and maitaining global scalable digital solutions for LoB to secure efficient acquisition, retention, loyalty and profitable business building along with multi-channel campaign activities/tools designed for cost-effective deployment. Role also included: Stakeholder managment, People management and Vendor management. From November 2007 to November 2011 (4 years 1 month) Copenhagen Area, DenmarkE-business and CRM Consultant @ From August 2000 to October 2007 (7 years 3 months) DenmarkeCRM Coordinator @ Part of the core-team responsible for e-business development, operations and deployment for the Enzyme division (later to become demerged as Novozymes). From August 2000 to October 2000 (3 months) DenmarkCRM Manager @ Project Manager on digital marketing projects and Subject Matter Expert and team lead on eCRM capabilities, i.e. webbased customer life-cycle and personalization programmes. From February 2000 to July 2000 (6 months) DenmarkProduct Manager | Producer @ Responsible for gaining market leadership and revenue streams for classified ads sections by state-of-the-art portal technologies, forums, social network services, curated content / syndication, sponsorships etc. As Product manager my role was to market, manage, develop and grow the classified ads sections for real estate, cars, contact etc. on www.forum.dk - later www.OFiR.dk When I left the position Forum was #3 on the www.fakdis.dk / www.fdim.dk list of most visited commercial websites in Denmark (after Jubii and Opasia/TDC) and approaching break-even. From November 1998 to January 2000 (1 year 3 months) DenmarkWebstore Manager @ Responsible for the production of the weekly circulated leaflet (planning, lay-out. pre-press, print, distribution). Coordination of print-campaigns in national and local media (image ads, pos etc).
Project Manager and webstore manager for on-line DTC shopping of goceries; including in-bound call-center, PR, marketing collateral, advertising, pos, loyalty card etc. ISO became the first FMCG direct to consumer webshop for groceries in Denmark and also the first to offer portable self-scanning terminals in store. From July 1995 to October 1998 (3 years 4 months) DenmarkMarketing Coordinator @ Responsible for Direct Marketing campaigns, customer events and Direct Marketing selling initiatives for all B2B segments and public sector. Specified to-be customer database. Editor for bi-weekly internal newsletter and coordinatior of activities in the Northern Europe cluster. From May 1994 to June 1995 (1 year 2 months) DenmarkMarketing Coordinator @ Responsible for Direct Marketing and Direct Selling initiatives for the Small Business/Home Office/Private segments. The function was key in generating new business leads and establishing a profitable business in the area of Data Protection software and services. From February 1991 to March 1994 (3 years 2 months) DenmarkService Partner @ Inbound/outbound selling of Classified ads. From November 1988 to January 1991 (2 years 3 months) DenmarkAssistant Analyzer @ Student job working with Qualitative and Quantitative Market Research studies incl. preparation, execution,and post-analysis for clients like: Shell, Egmont, SAS, Colgate Palmolive, HP-Compaq. From March 1985 to October 1988 (3 years 8 months) Denmark
IAA, International Advertising Diploma, top 10% @ DRRB Reklameskolen From 1997 to 1998 M.Sc., Economics & Business Administration, Master @ Copenhagen Business School From 1985 to 1990 Bachelor of Science (BSc), Economics and Business Administration (EBA), Bachelor @ Copenhagen Business School From 1982 to 1985 3-year general academically-oriented upper secondary programme, Mathematics and Biological Sciences @ Holte Gymnasium From 1979 to 1982 Henrik Dessau is skilled in: E-commerce, Online Marketing, Web Analytics, CRM, SEM, Direct Marketing, Digital Marketing, SEO, Management, E-business, Email Marketing, Marketing, Project Management, B2B, Digital Strategy
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