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Hannah O'Reilly

Product Manager, Digital Marketing @ Abbott Diabetes Care

Senior Digital Marketing Leader @Abbott | Creative & Strategic Partner | Idea Generator | Healthcare Specialist

Oakland, California

Ranked #1,293 out of 25,860 for Product Manager, Digital Marketing in California

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Hannah O'Reilly's Email Addresses & Phone Numbers

Hannah O'Reilly's Work Experience

Abbott Diabetes Care

Product Manager, Digital Marketing

September 2014 to Present

Alameda, CA

Meredith Corporation

Senior Digital Marketing Manager

July 2012 to May 2014

San Francisco, CA

Meredith Corporation

Digital Marketing Manager

March 2011 to July 2012

San Francisco, CA

Hannah O'Reilly's Education

Rice University

BA English

San Francisco State University

Certificate Internet Design & Technology

Institute for Integrative Nutrition

Certificate, Integrative Nutrition

Hannah O'Reilly's Professional Skills Radar Chart

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50% Left Brained
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Hannah O'Reilly's Estimated Salary Range

About Hannah O'Reilly's Current Company

Abbott Diabetes Care

Abbott Diabetes Care’s family of FreeStyle blood glucose monitoring systems help reduce the discomfort and inconvenience of diabetes management. FreeStyle meters and test strips are easy to use, require a tiny blood sample and provide fast, 5-second test results. In addition to manufacturing excellent diabetes management products, Abbott Diabetes Care is focused on educating people with diabetes...

Frequently Asked Questions about Hannah O'Reilly

What company does Hannah O'Reilly work for?

Hannah O'Reilly works for Abbott Diabetes Care

What is Hannah O'Reilly's role at Abbott Diabetes Care?

Hannah O'Reilly is Product Manager, Digital Marketing

What is Hannah O'Reilly's personal email address?

Hannah O'Reilly's personal email address is h****[email protected]

What is Hannah O'Reilly's business email address?

Hannah O'Reilly's business email addresses are h****[email protected], and h****[email protected]

What is Hannah O'Reilly's Phone Number?

Hannah O'Reilly's phone (213) ***-*385

What industry does Hannah O'Reilly work in?

Hannah O'Reilly works in the Marketing and Advertising industry.

Who are Hannah O'Reilly's colleagues?

Hannah O'Reilly's colleagues are Fitria Decyana, Julvizar Prihardono, yandi krisnanto, Brett Danelius, Jenna McGuire, Tim Slivka, Andrew Stone, Daniel Rist, Edita Blazevic, and Venu Ambati

About Hannah O'Reilly

📖 Summary

Strategic, creative and analytical Digital Marketer and Program Manager with proven success heading multifaceted, digitally driven programs from strategy through execution. Recognized for delivering innovative solutions under pressure with exceptional organization, flexibility and dependability. Expertise includes: • Digital Marketing Strategy • Email Marketing • Production Management • Optimization • Vendor & Budget Management • Analysis & Evaluation • Process Improvement • Team Building & Development TECHNICAL SKILLS Email Marketing/CRM Integration: Yesmail, Constant Contact, Salesforce Web Analytics: Google Analytics Software: Adobe Creative Suite (Photoshop, Illustrator, Acrobat), Microsoft Office (PowerPoint, Excel, Word) Programming Languages: HTML, CSS, JavaScript, SQL CMS & Blogs: WordPress, Movable Type SPECIALTIES Health, Parenting & Women's Lifestyle brands Digital MediaProduct Manager, Digital Marketing @ Abbott Diabetes Care’s family of FreeStyle blood glucose monitoring systems help reduce the discomfort and inconvenience of diabetes management. FreeStyle meters and test strips are easy to use, require a tiny blood sample and provide fast, 5-second test results. In addition to manufacturing excellent diabetes management products, Abbott Diabetes Care is focused on educating people with diabetes and empowering them to make everyday choices to live more active, healthy lives. Responsible for B2C digital marketing including content strategy, content marketing, social media marketing, and CRM / email marketing. From September 2014 to Present (1 year 2 months) Alameda, CASenior Digital Marketing Manager @ Conceived strategy of insights-driven digital marketing programs for advertisers across web, mobile, social media, blogs, email, display advertising and search for Company’s 15 digital properties reaching 55 million monthly UVs including, and Trained and supervised 1 intern annually. Mentored junior team members. • Exceeded revenue goals by generating $6-8MM annually supporting a national sales team of 15 through conceiving marketing ideas, creating materials (proposals, presentations, marketing collateral) and attending sales calls. • Launched $500K+ marketing programs for Fortune 500 advertisers including P&G, General Mills, Kimberly-Clark, Nestle & Abbott by collaborating with internal editorial / tech teams and external partners to determine product integration, define technologies and manage budgets. • Increased RFP win rates 20-30% by crafting improved marketing offerings based on evaluation of past campaign performance From July 2012 to May 2014 (1 year 11 months) San Francisco, CADigital Marketing Manager @ See above for overall accomplishments. From March 2011 to July 2012 (1 year 5 months) San Francisco, CAOnline Production Manager @ Headed all site developments for and on time and under budget through external developer management, CMS system operation / administration and hands-on proficiency with HTML, CSS and JavaScript. • Increased online traffic 200% over 2 years by analyzing digital engagement metrics via Google Analytics and custom Excel dashboards to optimize online strategy; Decreased reporting generation time 75% by creating automatic updates through advanced Excel formulas. • Oversaw planning and execution of 20 email newsletters weekly reaching 500,000 readers and consistently performing within Top 10 online referral sources; Increased click-through rates 25% by testing and refining newsletter layout through A/B testing. • Eliminated production backlog and replaced with production pipeline 1-2 months ahead of schedule by recruiting and developing team of 2 Web Producers. From September 2008 to October 2010 (2 years 2 months) San Francisco, CADigital Marketing Consultant @ Managed digital marketing projects for small organizations including Duke Performances, Align Wellness Centers & Franklin Street Yoga. • Increased user acquisition and customer retention by overhauling identity elements and online properties. From November 2006 to September 2008 (1 year 11 months) Chapel Hill, NCMarketing Communications Manager @ Maintained brand integrity across all touch points (website, email, in-store, PR, events) by overseeing conception and production of all marketing materials and supporting creative identity redesign initiative. • Deployed marketing collateral for 5 seasonal campaigns annually to 550+ stores by spearheading strategy development, representing marketing communications in cross-functional collaboration and holding creative agency and print vendors to budget and timelines. From June 2005 to November 2006 (1 year 6 months) San Francisco, CAProduction Artist @ Served as sole member of internal design team to deliver cost-effective creative services for online, print and packaging through information gathering, project definition, design, concept presentation and production. From February 2003 to June 2005 (2 years 5 months) San Francisco, CAProject Manager @ From January 2001 to August 2002 (1 year 8 months) San Francisco, CAAssociate Consultant @ From August 1998 to October 2000 (2 years 3 months) Houston, TXBA, English @ Rice UniversityCertificate, Internet Design & Technology @ San Francisco State UniversityCertificate, Integrative Nutrition @ Institute for Integrative Nutrition Hannah O'Reilly is skilled in: Marketing Strategy, Digital Marketing, Newsletters, Online Advertising, Digital Media, Marketing, Integrated Marketing, Email Marketing, Marketing Communications, Social Media Marketing, Direct Marketing, Blogging, Strategy, Google Analytics, Social Media, Content Strategy

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Hannah O'Reilly's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Hannah O'Reilly's Willingness to Change Jobs



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