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Gregory Baratte

Director of Customer Marketing

Global Head chanel.com at CHANEL

New York, New York

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Gregory Baratte's Email Addresses & Phone Numbers

Gregory Baratte's Work Experience

Louis Vuitton

Director of Customer Marketing

February 2003 to October 2007

Louis Vuitton

CRM Manager

2001 to 2003

LCL

Analyst Mergers & Acquisitions New York

2000 to 2001

Greater New York City Area

Gregory Baratte's Education

EDHEC Business School

Master's degree, Business Administration and Management, General

1996 to 1999

EDHEC Business School

Master, Management and Marketing

1997 to 1999

Gregory Baratte's Professional Skills Radar Chart

Based on our findings, Gregory Baratte is ...

Indulgent
Inspiring
Communicator

What's on Gregory Baratte's mind?

Based on our findings, Gregory Baratte is ...

50% Left Brained
50% Right Brained

Gregory Baratte's Estimated Salary Range

About Gregory Baratte's Current Company

Louis Vuitton

Frequently Asked Questions about Gregory Baratte

What company does Gregory Baratte work for?

Gregory Baratte works for Louis Vuitton


What is Gregory Baratte's role at Louis Vuitton?

Gregory Baratte is Director of Customer Marketing


What is Gregory Baratte's personal email address?

Gregory Baratte's personal email address is g****[email protected]


What is Gregory Baratte's business email address?

Gregory Baratte's business email addresses are not available


What is Gregory Baratte's Phone Number?

Gregory Baratte's phone (212) ***-*367


What industry does Gregory Baratte work in?

Gregory Baratte works in the Luxury Goods & Jewelry industry.


Who are Gregory Baratte's colleagues?

Gregory Baratte's colleagues are Hayley Smith, May Mathew, George Rocha, Marissa Polachek, Katie Rudd, Shravan Yenamandra, Courtney Dodd, Hendry Tjandra, Pam Ursem, and Ana Gaitero


About Gregory Baratte

📖 Summary

Director of Customer Marketing @ Louis Vuitton From February 2003 to October 2007 (4 years 9 months) CRM Manager @ Louis Vuitton From 2001 to 2003 (2 years) Analyst Mergers & Acquisitions New York @ LCL Created reports analyzing the Internet sector in the U.S. for the bank’s management and clients. From 2000 to 2001 (1 year) Greater New York City AreaVice President Ecommerce and Digital Marketing (New York) @ CHANEL From January 2015 to December 2017 (3 years) New YorkGlobal Head chanel.com (Paris) @ CHANEL - Led comprehensive re-design program of the new chanel.com, a new integrated approach covering all divisions and regions- Include full re-platforming and update or change of most of the full technology stack- Launched the first integrated global digital platform team for CHANEL, made of four entities: publishing and design team, product team, tech and delivery team, and PMO- All working together within new methodologies with all other Chanel key stakeholders (Global divisions of Fashion, Fragrance and Beauty, Watches and Jewelry, 2 Artistic Direction teams, Global and local ITs, and 5 regions: US, Europe, APAC, UK/Latam and Japan)- Entirely revamped the governance and operating models in order to establish efficient and collaborative ways of working across the company, in close partnership with HR and Executive Committee - Implemented for the first time at Chanel the "Agile at Scale" methodology (with support from McKinsey) combine Agile to build the first pilot and following evolutions or the core model platform, and synchronized with iterative methodology for global deployments and waterfall for certain 3rd parties- Managed teams recruitments, growth and development of that newly founded entity for the House (from about 10 collaborators to almost 200 within 3 years, with a mix of internal and external, on and offshore, full and part-time employees. A diverse team made of 20+ nationalities)- Currently managing run and evolutions, local deployments, and technology health plan for the chanel.com platform New York and ParisExecutive Director / Head of Ecommerce & Digital Marketing (New York) @ CHANEL Initiated new e-commerce and digital communication holistic strategy (“paid-owned-earned”), upgraded or changed back-end technology and platforms, hired and developing new team, reshaping distribution & media strategy, managing P&L. • Initiated complete website redesign (desktop, tablet, mobile) with new agency• Implemented new e-commerce platform and functionalities• Internalizing distribution center and call center• Co-led overall Fragrance and Beauty distribution strategy work (partnered with BCG)• Hired, restructured and developed digital team, implemented new workflow and process• Changed and enhanced “POE” digital media and social media strategy• Increased investments, managing budget and P&L From November 2011 to December 2014 (3 years 2 months) New York and ParisCo-founder @ Mousquetaires, LLC Created “Hello Pasta”, a chic Italian fast-Casual restaurant chain. Developed the concept, organization, structure, full brand identity and marketing plans, interior design, menu, ordering process and operations.• Wrote business plan and raised $3M in private investment, structured shareholder agreements• Opened 3 restaurants in NYC within 9 months• Built teams (45+ people) and key vendor partnerships: architect, contractor, food suppliers• Created branding identity (name, logo, design, packaging)• Hired and led PR firm (120+ editorials)• Led all communication initiatives: design, digital & social media, online ordering, loyalty program• Developed franchising program terms, negotiated domestic & international deals From January 2010 to November 2011 (1 year 11 months) Greater New York City AreaSenior Director Digital Media, Ecommerce & Call Center (New York / San Francisco) @ Louis Vuitton Created the first omni-channel customer database (data capture strategy, data mining, on and offline customer relationship programs), launched Louis Vuitton e-boutique on Eluxury.com then a new louisvuitton.com brand and e-commerce website; digital marketing strategy and social media; and created the first in-house Call Center and in-store customer experience and retail performance programs. Joined the executive team in 2007, reported to President and CEO- Participated in building the overall strategy of the brand as a member of the LVNA executive team and reporting to the President and CEO. Intervened in all topics beyond my division (stores and talent development, customer experience, brand positioning, merchandising, supply Chain, IS&T…)- Managed and developed the P&L of the LVNA online and Call Center division (+ 23% to $50M in 2008, with also significant growth in Operating Income)- Lead the online communication and online branding strategy of Louis Vuitton for the U.S. (increase of 50% of traffic to 15M unique visitors on lv.com in 2008)- Manage Customer Relations Center for North America (calls, emails, repairs, other services), with increase of 30% in contacts in 2008 to 600,000 and received highest grade for quality of all 6 LV Call Centers worldwide (91/100) while increasing productivity by 10%- Lead a team of 53, including 7 direct reports (5 Corporate, 42 Call Center, 6 warehouse), and optimized the organization twice in 2 years, which is now the model for LV worldwide.- Develop strategic plan to double LVNA sales online within next 3 years, create new services and functionalities, new hosted e-stores, and a stronger digital and mobile media plan.- Manage current closure and transition of Eluxury.com business for Louis Vuitton in all aspects (communication, financial, logistics, HR, customer service etc) From November 2007 to July 2010 (2 years 9 months) New York, New YorkDirector of Ecommerce (New York / San Francisco) @ Louis Vuitton • Managed P&L of division (Louisvuitton.com, call center, LV on Eluxury.com), developed sales from $3M in 2001 to $58M in 2009, with exceptional profitability results• Launched Louis Vuitton on eluxury.com in 2001 and louisvuitton.com site (including e-commerce) in 2006: project leader coordinating a $1M budget and a team of 30 (staff and vendors)• Hired, managed and developed 5 direct reports for a team of 55 total (5 corporate, 50 in call center)• Created and developed the first Digital Media strategy and actions (unique creative bloggers approach, first luxury brand on social networks, unique online display and SEO/SEM approach)• Entirely created and developed a Customer Relations Center (located in San Francisco, CA), in order to manage all 800# calls then connected 40+ stores, also managed all mail, chats and emails (3 employees in 2001 to a team of 50 by end of 2010 managing around 1M contacts a year and generating $8M in direct phone sales)• Created and developed the first Customer Database (from virtually no records in 2001 to over 5 million relevant customer files in 2009), implemented customer data capture, maintenance and data-mining process, created various customer segmentations, analysis and reports for the stores, regional, corporate management and executives.• Led a multi-channel, holistic CRM strategy and operational execution (including all mailing/brochures, emailing campaigns, customer events and other clientele oriented efforts)• Initiated or conducted all market research projects for LVNA: Brand perception studies, consumer demographics, profiles and behaviors, ROI analyses, specific research on product categories (Shoes, Men, Watches)• Launched global “Customer Experience” project in the U.S (implementation of consistent global customer service policies & procedures, a comprehensive Mystery Shopping project to evaluate the quality of the customer experience in our 130+ stores) and a KPI dashboard to monitor retail performance From November 2006 to October 2007 (1 year) San Francisco Bay AreaCustomer Relationship Management Analyst @ Louis Vuitton • Helped creating first global CRM strategy (database principles, data capture, segmentations)• Coordinated International direct marketing programs (events, brochures, mailing & email campaigns) From January 1999 to December 1999 (1 year) Paris Area, France


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In a nutshell

Gregory Baratte's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

Gregory Baratte's Willingness to Change Jobs

Unlikely

Likely

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Gregory Baratte's Social Media Links

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