Founder + Creative Strategist @ Roger came to life because we saw the value in making clients (and just about anyone) a little bit uncomfortable. Powerful branding and impactful marketing is about embracing the unexpected and training others to adjust. We wanted to start a creative shop that understands the value of traditional tactics but also embraces innovative and "out there"​ thinking. We get that your brand is your baby. Roger is ours. Together, let's put that drive and energy into work that gets people talking. Here's what we offer: + Naming + Brand Strategy + Brand Design + Product + Brand Launch + Web Design + Development + Environmental Design + Production + Commercial Production + Marketing Strategy + Execution From October 2014 to Present (1 year 3 months) Business Growth Lead @ Responsible for driving client work from inception through launch, identifying ways to grow business both strategically and creatively for 15 clients Write scopes and negotiate contracts with clients Lead project momentum, contributing at all levels of the business – strategy, design, digital, art direction and marketing Lead producer for photo/video shoots, print and packaging design and production, events, web/app design and development, commercials/videos and more Manage client and Red Antler’s internal team expectations, timelines and budgets for naming, strategy, brand design, print design, web and app UX/UI, design and development and more Strategize, plan and pitch marketing plans to grow new marketing business Brief and manage designers and developers Upsell clients and proactively respond to business development opportunities Manage and supervise Business Growth Support team From July 2013 to October 2014 (1 year 4 months) Director of Communications @ Lead communications and marketing efforts for rapidly growing organic kids food brand; contributed to 400% sales growth over the past year Strategize, analyze, manage and execute social and digital plans including monthly newsletter, online advertising, SEO, blog, outreach and social media efforts; increased social presence by 80% in From September 2012 to August 2013 (1 year) Social Media and Digital Marketing @ Ideate, strategize and compile year-long marketing plans for two natural and organic brands, Muir Glen and Cascadian Farm Defined & activated distinct social voice for two brands while also writing and implementing social media strategy Manage all consumer-facing communication including e-newsletters website, campaign-specific microsites, Facebook applications Write consumer facing copy for brand Participate in process of redefining a brand including look & feel Identify efficiencies and implement where possible Manage marketing budget and timelines Assist with new product innovation and launches Red flag/crisis management Created widely circulated monthly consumer “listening” report Developed strong understanding of legalities associated with brands utilizing social networks From April 2011 to September 2012 (1 year 6 months) Public Relations Director @ Create awareness around monthly events and encourage sponsorships for these events. Participate as a board member of AIGA Colorado. From November 2009 to September 2011 (1 year 11 months) Account Executive @ Work with Business to Business clients ranging from oil and gas companies to a large scale entertainment company. Organize and execute multiple social media and grass root PR campaigns with limited time and budget. Write web copy and pitching materials for various clients under tight deadlines. Responsible for extensive, daily news summaries for an oil and gas client. Assist in managing agency blog, Twitter, and Facebook. Successfully pitched numerous events to media for an entertainment company, increasing attendance and ticket sales by thousands. Helped write materials for agency social media seminar. From September 2009 to April 2011 (1 year 8 months) PR Consultant @ Assist clients with social media presence. From July 2009 to October 2009 (4 months) Designer and West Coast Representative @ Designer for a start-up outdoor apparel company. I design logos, merchandise and techpacks. I also will be the laison on the West Coast for this East Coast-based company. From December 2008 to September 2009 (10 months) Graphic Design and Event Intern @ Worked with the Public Programs group as the in-house graphic designer. Responsible for signs, name badges and invitations for events such as the Aspen Ideas Festival and ACTII, a global leadership networking initiative. Worked as a monitor, manager, and concierge for seminars and conversations during these events. From May 2009 to August 2009 (4 months) Public Relations Intern @ Responsibilities included completing clip books, taking notes at client meetings, pitching stories over the phone to local media, blog pitching research, case studies, sending samples to bloggers and magazine editors, participating in brainstorm sessions, monitoring social media presence of clients and extensive research. From September 2008 to May 2009 (9 months) Sales Associate @ I sold beautiful stationery, cards, journals and wrapping paper at a stationery boutique in downtown Burlington. I also assisted bride-to-be's in ordering invitations. From March 2008 to May 2009 (1 year 3 months) Public Relations Intern @ Helped modern pet furnishings company develop Pubic Relations materials for media kit. Wrote a press release and fact sheet for each product. Also compiled press contacts, consisting of leading bloggers and magazine editors in the modern home, design, and pet world through broad research. From June 2008 to September 2008 (4 months) Public Relations Intern @ Participated in the launch of an organic and natural online boutique. Created website content for online retailer, including "About Us", clothing descriptions, and FAQ's. Researched and compiled a media list from scratch, focusing on blogs. Wrote press releases about the launch of the website and about the environmental ethics of the company. From June 2007 to August 2007 (3 months)

BA, Public Relations @ Champlain College From 2005 to 2009 Leadership, Survival, Environmental Studies, Group Dynamics, Leadership Skills @ National Outdoor Leadership School From 2004 to 2005 Gillian Grefé is skilled in: Wordpress, Photoshop, Illustrator, Blogger, Research, Social Media, Social Media Marketing, Public Relations, Advertising, Marketing Communications, Press Releases, Facebook, Digital Marketing, Copywriting, Media Relations