Mobile marketing and product professional with a significant experience in the mobile app arena. I have helped dozens of companies refine their product and successfully market their apps worldwide. I can assist you with increasing your mobile app's retention rate, virality, daily download volume, and user acquisition – all of which is achieved while maintaining a positive ROI. The best way to get in touch with me is through email: Gilad@Moburst.com

Founder & CEO @ Moburst is an international mobile marketing agency that specializes in mobile product optimization and mobile app marketing and is based in Israel and New York. Since 2013 Moburst has been helping clients maximize their business potential with tailor-made solutions that have essentially revolutionized their mobile marketing funnels. Moburst's expertise lies in promoting apps in the download charts and acquiring loyal, engaged users. Moburst offers a multitude of services, which includes (but is not limited to): mobile app consulting, product optimization, App Store Optimization (ASO), and hyper-targeted ROI-driven user acquisition strategies. Moburst is comprised of individuals who hold vast experience and a deep understanding of mobile, marketing and user behavior. From November 2013 to Present (2 years 2 months) Mentor & Mobile Expert at Microsoft Accelerator @ Lead companies within Microsoft Ventures Accelerator's program. In this role, I am responsible for mentoring and guiding those involved in the program in all areas regarding mobile strategy, mobile marketing, growth and mobile product success. From July 2013 to Present (2 years 6 months) Board Director @ Working from face images only, Faception automatically and reliably predicts personality traits, capabilities and online behaviors. This allows for tagging, indexing and searching large collections of individuals using that information which is otherwise unavailable. The Faception technology encodes facial appearances in proprietary image descriptors and trains state of the art machine learning algorithms to predict personal traits, capabilities and online behaviors. Faception's technology and application embodiments are protected by two patents. From August 2012 to Present (3 years 5 months) IsraelMobile Marketing Academic Director at Tel-Aviv University @ New Media and Mobile Marketing course lecturer at the Tel Aviv University Mentor to start-ups and entrepreneurs focusing in the areas of digital strategy, mobile marketing and social platforms. From 2010 to August 2015 (5 years) CMO @ Lead all marketing initiatives for CallApp. CallApp was selected as a TechCrunch Disrupt NYC 2012 Finalist and was chosen as one of the six most promising mobile startups in the world. From April 2012 to November 2012 (8 months) IsraelFounder & CEO @ Mobilano, a subsidiary of the Fishman Group, was initially founded and developed based on a business model in which I created in collaboration with OnTheMob Mobilano is a leading mobile ad network specializing in the iOS promotion of niche category apps on a global scale. Under my leadership, Mobilano achieved success in three different continents, entering clients into the top 10 app ranks. From 2011 to 2012 (1 year) VP Media @ Managed all media efforts for one of the largest mobile agencies in Israel (under the Fishman Group bracket). Built the overall mobile strategy for all clients and spearheaded the process from start to finish (i.e. initial development of strategy to presenting strategy to senior level executive clients in sales meeting). Responsible for business development including agreement negotiations with developers and media platforms. In charge of managing budgets, creating campaigns, and defining applications for company clients. From 2010 to 2011 (1 year) Head of Mobile and Web Marketing @ Responsible for marketing the content to Cellcom's customers via the Internet and Smartphones. Smartphone: Managed an extremely large budget that was dedicated to advertising within apps for iPhone and Android users. Promoted new applications in the Google Play Store and App Store. Increased all of the income from the mHTML site and found good ROI for content campaigns. Web: In charge of all the content production on Cellcom's website. Increased the affiliate program and promoted the SEO. Managed large-scale budgets to promote the website through Google AdWords, cooperation and campaigns with positive ROI. From 2010 to 2010 (less than a year) Social Media Marketing Manager @ Spearheaded the company's social media strategy. Crafted the company's content strategy for each individual social media platform (i.e. the website, Facebook, Twitter, YouTube, Blogs). Measured the effectiveness of our work in the social media sphere with the goal of improving the content editor's workflow to guarantee better results. Guided the content editors and provided them with the tools necessary to succeed, such as: new applications, FBML options and case studies on a global scale. From 2008 to 2010 (2 years) Company Commander in the Officers Training School @ In charge of 70 cadets and four officers in the Bahad 1 unit. (Israeli officers training school) Built the Bahad 1 training program and guided them through hard situations during their process of becoming officers. The job demanded a significant amount of multi-tasking while being able to deal with high-pressure situations. From 2007 to 2008 (1 year)

Business Administration, Business Administration and Management, General @ The Open University of Israel From 2009 to 2012 Gilad Bechar is skilled in: Marketing Strategy, Mobile Marketing, Social Media Marketing, Social Networking, Digital Marketing, Digital Strategy, Start-ups, Mobile Devices, Product Management, Entrepreneurship, New Media, Mobile Applications, SEO, Strategy, Marketing