Digital Content Manager @ From September 2015 to Present (4 months) Digital Marketing Specialist & Growth Hacker @ As the Digital Marketing Specialist/Growth Hacker for Xangati, my main responsibilities revolve around developing innovative, strategic programs to drive sales and website traffic. These programs include developing and managing a digital marketing strategy, demand generation program, lead nurturing campaigns, PPC programs, and a blogger engagement program.
I have developed and am currently executing a digital marketing strategy with SEO and SEM in mind, to maximize lead generation and ensure superior positioning of the Company. I also devise strategies to drive online traffic to the company website, make improvements to the website, update content on a consistent basis and track conversion rates across the board. I am responsible for leading and supporting outbound activities including email and direct marketing. As a Growth Hacker, I oversee the social media strategy of the Company, create social media content and engage with bloggers for content sharing opportunities. From February 2015 to Present (11 months) Sr. Digital Marketing Strategist/Team Lead @ As a Sr. Digital Marketing Strategist/Team Lead, I worked alongside a team of highly skilled and innovative individuals who always pushed forward and tried new things. As a team, we generated and implemented innovative promotional ideas for over 1,000 different clients across the United States and internationally, focusing on increasing ROI and conversion for our clients. The areas of focus consisted of SEO, conversion optimization, link building, analytics, content management, A/B testing, organic and local, digital media advertising, expansion of service offerings to the entire client base, including the newest growth hacking methods. From December 2013 to February 2015 (1 year 3 months) Marketing Project Coordinator/SEO Specialist @ This position involved coordination and management of all aspects of the designated projects in each internal department including management of the intern team. I had the responsibility of bringing all of the people involved in the project together to successfully ensure that the project's primary goal is achieved. A project coordinator binds the individuals together and makes sure it results in a collective success.
Furthermore, as part of the functional back-end team, this position included being a vital part of new company initiatives, providing support, training and recommendations to clients and direct involvement with cross-functional teams to ensure the company's internet marketing strategies serve their main purpose of providing higher ROI for all clients. From January 2013 to December 2013 (1 year) Vendor Relationship Coordinator/SEO Specialist @ As a Vendor Relationship Coordinator, my main responsibility was to establish and maintain advertising partnerships with select vendors in particular locations, serving over particular niche markets and negotiating contracts accordingly. I connected with over 100 local and niche third-party travel industry vendors and was able to establish a working relationship with both parties. In addition, I constantly researched and was able to identify 45 partnership advertising opportunities in the travel and hotel industry.
On a quarterly basis, I reviewed vendor and advertising campaign performances to ensure that our efforts in terms of time and money were allocated properly and that they were driving traffic and revenue to our customers. From January 2012 to December 2012 (1 year) Junior Internet Marketing Strategist - Internship @ I had the amazing opportunity to learn the cutting-edge technologies and practices in the Search Engine Optimization field. As a Junior Internet Marketer I learned how to analyze website performance, recommend strategies to improve website traffic and create online advertising campaigns for clients both in the U.S. and internationally.
From setting up customized ROI reports, analyzing potential advertising platforms and maintaining a 1,000+ link building data base, I learned the entire process of building a client website. With a new website comes information architecture, design, content creation, tracking and finally promotion across data feeds, local channels, social media channels as well as advertising for particular niche categories. From October 2010 to December 2011 (1 year 3 months) Graphic Design Intern @ As a Graphic Design Intern, I worked alongside the main Graphic Designer for the project in implementing specific project guidelines, deliverable action items, as well as a timeline and projected schedule for each part of the project. My role contributed to photo editing projects and in the creation of custom maps and aerials.
I further assisted in developing marketing packages, brochures and postcards for apartments and retail centers in Santa Clara, San Mateo and Alameda counties. We successfully created and organized the final project booklet which was shared with potential buyers.
Furthermore, I designed logos, business cards and letter heads pertaining to commercial real estate investors. From September 2011 to November 2011 (3 months) Student Photographer @ While working with various members of the Starting Arts Company team, I coordinated and managed photo shoots successfully of student theater plays in elementary and middle schools. Communicating with the webmaster, I helped maintain and update the company website on a weekly basis to ensure maximum exposure on the web. I also collaborated with theater directors, art directors and parents to ensure accomplishment of current projects. From September 2007 to February 2009 (1 year 6 months)
BS, Business Administration with a concentration in Marketing @ San Jose State University From 2009 to 2013 Mission College From 2009 to 2011 High School Diploma @ Wilcox High School From 2005 to 2009 Georgiya Yoveva is skilled in: Local Search Optimization, Social Media Marketing, Link Building, Email Marketing, Google Analytics, Omniture, Online Advertising, SEO, Social Media, Web Marketing, PPC, Google Adwords, Marketing, SEM, Web Analytics