An experienced and accomplished digital marketer, operating at board/Director level, specialising in social media and digital communications across both consumer and public sectors. Proven track record in delivering award-winning digital strategies for clients; undertaking fully integrated campaigns (Pan-European and International); instrumental in new business development and establishing and managing internal teams. Currently Group Head of Engagement and Social Media at Government Digital Service (Cabinet Office), responsible for digital communications strategy, content, departmental engagement, risk management, channel operations and building digital capability/skills across UK government.

Group Head of Engagement & Social Media @ Group Head of Engagement and Social Media at the Government Digital Service (GDS) – the team within Cabinet Office tasked with transforming government services. Responsible for: • Overseeing communications strategy and planning for the Digital Group (GOV.UK, GOV.UK Verify and Government as a Platform) • Transforming how digital communications/social media can be used to deliver both corporate and public service messaging • Leading content strategy generating record-figures in user engagement and conversions (taking users from social media newsfeeds through to complete GOV.UK transactions) • Consulting on digital crisis communications and issue management, dealing with media and influencers/detractors • Creating pan-government approach for content delivery and user support • Ensuring social media monitoring and analysis is at the heart of planning, evaluation and operations • Spokesperson for best practice digital communications at external events, including engagement and skill sharing with international governments • Author of UK government's Social Media Playbook (see Publications) • Leading on building digital capability and skills across government via the Government Communications Service, Digital Centre of Expertise From September 2014 to Present (1 year 4 months) London, United KingdomAssociate Director & Head of Social Media @ Consulting on and establishing digital strategy across Kindred’s client base. Heading up Kindred's social media division and working with the agency’s multi-disciplined teams (PR, advertising, digital design and build) to ensure, where necessary, that digital strategy is integrated across all platforms. Establishing Kindred’s award-winning social media division skilled in: • Community management – both niche and at scale • Reputation/crisis management and consultation for the UK’s leading FMCG brands • Developing bespoke measurement and analysis frameworks to assess performance and ROI • Launching new brands to market through social advocacy programmes • Content development for all channels across all mediums • Reaching niche audiences online through targeted outreach • Content seeding paid for and organic • Social advertising working with Facebook, Twitter and LinkedIn directly • Management of extensive application/tools and game builds Leading cross-functional account teams in the execution of digital activity across consumer, public sector and third sector clients including Camelot (The National Lottery), IKEA, make mine Milk, Blistex and Sportingbet. Advising on all digital communications and social media output; development of new business pitch/proposals; senior client liaison. Part of Kindred's senior team, sitting on the agency's management board. From June 2010 to September 2014 (4 years 4 months) London, United KingdomDigital PR Manager @ Managing international digital PR consumer accounts for Starwood Hotel Group (including W and Le Méridien), Food Standards Agency, Walt Disney World Resort Florida and European parenting brand Prénatal This includes: • Developing integrated campaign strategies to maximise brand visibility and generate compelling online conversations. • Creating ‘quick hit’ tactical projects for clients to enhance traffic and dialogue within their existing online communities • Developing extensive social media guidelines across a number of clients either for internal use or for executing when launching online communities • Working with the Senior Exec team to secure new business and develop new clients From February 2010 to June 2010 (5 months) London, United KingdomAccount Manager @ Responsibilities included managing consumer accounts including Vodafone, YO! Sushi, Gourmet Burger Kitchen, YOTEL, Ramada Jarvis, English Cricket Board (ECB) and moneysupermarket.com. Skills included in this role: • Management of account teams. Delegating campaign activity and reviewing time management and client tasks on a day to day basis. Have played an active role in the development of new AEs ensuring that they achieve annual goals. • Creating and presenting PR training seminars on behalf of the wider agency. • Managing client budgets and campaign activity, collaborating with multiple suppliers. • Planning and implementation of social media campaigns to support wider PR activity and engage with key communities online. Launched the Vodafone Foundation’s World of Difference (WOD) charity initiative through various methods of online outreach and community building. • Identifying and developing new business opportunities. • Played an active role in successful pitches for Ramada Jarvis, Ibuyeco and Seven Dials, London. Participated in 80% of the agency’s pitches from holding brainstorming sessions through to proposal development and presentation of ideas. From February 2007 to February 2010 (3 years 1 month) London, United KingdomDigital Campaign Analyst @ Working on both international digital B2B and consumer campaigns including Orange SME, Barclays Global Investors, Camelot and P&O Ferries. Specialities within this role: Online media planning and buying, display advertising (direct/media owner/networks), rate negotiation, trafficking, reporting and optimisation, PPC From July 2006 to February 2007 (8 months) London, United Kingdom

1st class BA (hons), Advertising and Marketing Communications @ Bournemouth University From 2003 to 2006 Colyton Grammar Georgina Goode is skilled in: Digital Strategy, Social Media Marketing, Public Relations, Digital Marketing, Digital Media, Marketing, Social Media Measurement, Marketing Communications, Strategy