Santander Bank, N.A.
Social Media Programs & Analytics Manager
August 2015 to Present
Commonwealth of Massachusetts
2012 to Present
Digital Marketing Manager
2011 to 2012
Sr. Copywriter (Marketing, Technical and Web)
2008 to 2010
Database Publishing Group
2007 to 2007
Iron Horse magazine
Editor In Chief / Web Editor
2004 to 2006
What company does Geoffrey Kula work for?
Geoffrey Kula works for Santander Bank, N.A.
What is Geoffrey Kula's role at Santander Bank, N.A.?
Geoffrey Kula is Social Media Programs & Analytics Manager
What industry does Geoffrey Kula work in?
Geoffrey Kula works in the Hospital & Health Care industry.
Social Media Programs & Analytics Manager @ From August 2015 to Present (3 months) Director, Mass.gov @ Develop strategies to effectively and efficiently deliver information and services offered by the Commonwealth to its constituents via the web, including mobile and social media. Introduce best practices and relevant tools to the organization, and establish metrics to measure initiatives’ success. Work with agency partners to identify and resolve issues regarding the front-end user experience and with our Percussion content management system (CMS). Set team priorities to guide delivery of upgrades and enhancements to the public-facing website and the administrative back end to enhance the user experience for both site visitors and internal users. - 2013 Massachusetts Digital Government Summit presenter: "Social Media in Government Today" From 2012 to Present (3 years) Digital Marketing Manager @ Generated leads for the Measurement & Control Solutions division of GE Energy by developing web, digital, and social media strategies to promote our products and services; managed their implementation. Created and maintained master content calendar for six product lines, including editorial, virtual events, and promotions. Monitored social media for company/product mentions and joined relevant conversations; promoted thought leadership; managed online community growth. From 2011 to 2012 (1 year) Sr. Copywriter (Marketing, Technical and Web) @ Wrote and edited SEO-optimized web content, blogs, tweets, data sheets, corporate brochures, internal communications, press releases, and one-off collateral for the world's largest IT company, which operates in more than 170 countries and has revenue of $115B. Worked with Product Line Managers (PLMs) to produce web content and technical documents detailing our portfolio of switches, routers, network management platforms, wireless and security products for enterprise and SMB markets. From 2008 to 2010 (2 years) Operations Manager @ Directed the production, client service and accounting departments of a company that helped medical societies prepare for their annual conferences. Managed production of print and electronic volumes of medical abstracts/research briefs as well as webcasts of conference presentations. From 2007 to 2007 (less than a year) Editor In Chief / Web Editor @ Created the editorial calendar of the magazine and its website, and directed its execution for the relaunch of this iconic motorcycling publication of the '70s and '80s, retooling it for today's older, more affluent readers (circ.: 130,000). Increased frequency from quarterly to bimonthly. Developed look, feel and functionality of magazine's website as well as its community-building strategy. From 2004 to 2006 (2 years) BS, Journalism @ Boston University Geoffrey Kula is skilled in: Copywriting, Press Releases, Editing, SEO, Web Content, Social Media, Content Strategy, Internal Communications, Journalism, CMS, User Experience, Digital Marketing, Editorial, Marketing, Strategy, Social Media Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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