Customer Vice President- Kroger @ Campbell Soup Company
Customer Vice President- Kroger @ From December 2014 to Present (1 year 1 month) Sr. Director of Sales Grocery Channel- Quaker Foods and Snacks @ From June 2013 to December 2014 (1 year 7 months) Vice President/ General Manager Delhaize America Customer Team @ Lead total PepsiCo business across Delhaize including Pepsi, Gatorade, Frito-Lay, Quaker and
Customer Vice President- Kroger @ From December 2014 to Present (1 year 1 month) Sr. Director of Sales Grocery Channel- Quaker Foods and Snacks @ From June 2013 to December 2014 (1 year 7 months) Vice President/ General Manager Delhaize America Customer Team @ Lead total PepsiCo business across Delhaize including Pepsi, Gatorade, Frito-Lay, Quaker and Tropicana, totaling over $750MM in annual sales (PEP’s 4th largest grocery cust.)
Forecasted to over deliver 2012 FY gross and net revenue plans ($12MM BTP)
Delhaize Account in top quartile of PepsiCo customer team performance across revenue, volume, and share performance over last 3 years
PepsiCo identified as Best in Class Joint business partner; 1 of 2 manufacturers to be given strategic “STRIVE” partnership status
Fostered deep customer relationships from CEO to Buyers’ desk to drive high share of mind and resources across total Delhaize
PepsiCo/ Delhaize Supply Chain partnership presented as best in class at FMI Midwinter $3MM in inventory costs removed from system and reinvested in driving topline sales From June 2010 to June 2013 (3 years 1 month) Charlotte, North Carolina AreaDirector of Shopper Marketing @ Manage Sales Planning and Marketing execution across all PepsiCo brands including Pepsi, Gatorade, and Frito-Lay TM’s totaling over $2.2 Billion in annual sales at Kroger.
Leverage total PepsiCo portfolio to deliver a competitive advantage by building 360 degree sales and marketing programs to engage shoppers both in and out of the store
Delivered 2008 sales calendar that has driven 10% net sales growth CYTD across the entire portfolio and is outperforming the annual budget plan by $26MM.
Received Kompass Award for Best Account Team performance for Net Sales over plan at PepsiCo during Q2 2008.
Gained Sr. Kroger Management alignment on a joint sales plan to deliver an incremental 10% growth in 2009 for the Soft Drink, Bagged Snacks, and Breakfast Cereal Categories. From June 2008 to July 2010 (2 years 2 months) Vice President of Mobile Marketing @ Managing the company's mobile marketing initiative, that focuses on three areas of the business:
1. Building partnerships with third party retailers to collaborate and increase revenue opportunities for Schwan's and retail partners. First year target is $50MM+ in incremental growth.
2. Increasing the utilization of current assets
3. Assist with the orientation and training of new customer service manager trainees. From December 2007 to June 2008 (7 months) Kroger Director- Team Lead @ Director- Kroger Team Leader Responsible for all sales, trade investment, marketing, and category management activities at Schwan’s second largest customer, totaling over $110 MM in revenue and a $27 MM marketing budget.
Manage three Sales Directors who call on 20 Kroger Divisions, and one Sr. Sales Analyst, charged with providing strategic category, brand, and retailer solutions to both internal and external customers.
Took control of the Kroger account midyear 2005, that was 6.6% behind revenue target and 3% over spent on trade investment. By year end I cut the revenue gap in half while delivering $3 MM in incremental EBIT fulfilling the revised corporate strategy, earning the team the highest bonus payout since 2001.
Built and executed 2006 Plan that is on track to increase revenue 3% against a declining category while decreasing trade investment by 4% or $4.4MM. Only Account in top 15 customers currently on track to deliver revenue and Ebit goals. From January 2006 to 2007 (1 year) Director of Sales- Kroger Team @ From August 2005 to 2006 (1 year) Sr. Category Manager @ From October 2003 to August 2005 (1 year 11 months) Customer Business Manager @ From August 1998 to September 2003 (5 years 2 months)
B.S., Finance and Marketing @ Miami University From 1994 to 1998 Geoff Kuzio is skilled in: Shopper Marketing, Business Strategy, Management, IRI, Strategy, Marketing, Leadership, Sales, CRM, Budgets, Supply Chain, Grocery, Retail, Training, Program Management, Consumer Products
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