Senior Brand Manager: Pull-Ups Brand @ North American business lead for Pull-Ups Training Pants. Responsible for developing and executing growth strategies to meet volume, revenue and profitability goals for $500MM+ business. Team leader providing work direction for 2 ABMs. From January 2014 to Present (1 year 10 months) Senior Brand Manager: Poise Brand @ Responsible for development of strategies and innovation pipeline to deliver future success of the Poise business for both the absorbent products and new feminine wellness domain platform. Own Poise brand strategies, architecture and positioning, coordinating with global team to ensure alignment around the world. From August 2012 to December 2013 (1 year 5 months) Brand Manager: VIVA Paper Towels @ North American business lead for VIVA paper towels. Responsible for developing and executing growth strategies to meet volume, revenue and profitability goals for $300MM business. From June 2010 to July 2012 (2 years 2 months) Marketing Manager - Walmart Customer Team @ Responsible for volume, profit, strategic selling and shopper marketing for HUGGIES, Pull-Ups and GoodNites brands at Kimberly-Clark’s largest customer. From October 2008 to June 2010 (1 year 9 months) Bentonville, ARBrand Manager: HUGGIES @ North American business lead for HUGGIES baby toiletries and HUGGIES Little Swimmers. Responsible for innovation development plus commercialization to meet volume, revenue and profitability goals for $50MM business. From February 2008 to October 2008 (9 months) Associate Brand Manager: HUGGIES @ ABM - HUGGIES Baby Wipes and Toiletries From October 2006 to January 2008 (1 year 4 months) Associate Strategy Director @ 10 years experience leading the marketing communications strategy for top CPG clients, Procter & Gamble, Gillette, Sara Lee and Miller Brewing Company. From March 1996 to September 2006 (10 years 7 months)
MBA, Marketing @ University of Notre Dame - Mendoza College of Business From 1993 to 1995 BS, Accounting @ Fairfield University From 1987 to 1991 Geoff Golub is skilled in: Customer Insight, Shopper Marketing, Consumer Products, Brand Equity, Integrated Marketing, Cross-functional Team..., Global Marketing, Brand Architecture, Marketing Management, Marketing Strategy, Marketing Research, Brand Management, Competitive Analysis, Trade Marketing, FMCG, Segmentation, Market Planning, Media Planning, Nielsen, Digital Marketing