Chief of Customer Insight and Innovation @ Foursquare
Trustee @ Minneapolis Institute of Arts
CEO and President @ Advertising Research Foundation
BS, BA, Economics, Industrial Relations @
University of North Carolina at Chapel Hill
CEO and President @ CEO of 75+ year old advertising research organization, leading a vision to modernize, quantify and simplify growth opportunities and outcomes for our 400+ member companies and affiliates...Advertisers, Networks, Advertising Agencies, and Research and Consulting Suppliers. Mobilizing the organization to reinvigorate and globalize our solutions and brand. Engaging current and next generation research leaders
CEO and President @ CEO of 75+ year old advertising research organization, leading a vision to modernize, quantify and simplify growth opportunities and outcomes for our 400+ member companies and affiliates...Advertisers, Networks, Advertising Agencies, and Research and Consulting Suppliers. Mobilizing the organization to reinvigorate and globalize our solutions and brand. Engaging current and next generation research leaders to be the voice of the consumer at the global decision table. From March 2013 to Present (2 years 10 months) Trustee @ As a trustee, a member of the Finance and Development Committees.
Special area of interest is applying research techniques in experimentation, learning, and communities, to influence and architect actions aligned with strategic vision for the museum related to art, learning about and experiencing art. Research focus areas to be collaboration, social media, mobile connections, education and technology...globally.
Recently lead first ever "TED talk" symposium with the MIA trustees and staff and five other museums on The Art of Ideas to define the museum of the future: http://www.youtube.com/watch?v=glhDg3X_Ric
Collector of Majolica, Mid-Century Modern Decorative Art and Furniture, Transfer ware, Folk Art and Vintage Jewelry From December 2011 to Present (4 years 1 month) Greater Minneapolis-St. Paul AreaVice President, Global Consumer Insights @ PROFESSIONAL EXPERIENCE
General Mills Inc. Minneapolis, MN 1980-2012
Vice President, Global Consumer Insights (1997-2012)
Reported to EVP, Global Growth, Strategy and Innovation
Led team of 21 Directors, VP, budget of $150MM, deliver global data analytics, innovation, brand building and trend insight analysis to drive global business strategy.
Sponsor and Creator of Analytics and Primary Research team of 57 in Mumbai, India.
Architect of unique strategic partnerships, board member with MarketTools (Internet Research Firm venture backed by P&G, WPP, General Mills, Oak Hill Venture, and others), and Iconoculture (Internet Trends Company venture backed and acquired by Corporate Executive Board public consultancy).
Shifted 85% of General Mills' research to the internet in one year in 1998/99 through strategic partnership with MarketTools.
Big "G" Cereal Division:Director, (1993-97), Vice President (1997)
Yoplait USA: Manager (1986-88), Director (1988-90),VP (1990-93)
Market Research Manager and Analyst Positions: (1980-86) From July 1980 to August 2012 (32 years 2 months) Board Member; Member of Executive Committee @ Board Member and frequent Speaker at conferences.
Recent talks include: Rethink 2012: "Breakthrough Collaborative Partnerships for Game Changing Insights in Touch points Measurement" with David Poltrack from CBS.
Appointed to Executive Committee in 2011.
Members of General Mills team have been recognized as Innovators and for 2010 "Gold Rising Star" award.
Recipient on behalf of General Mills Consumer Insights Team and Agencies of Ogilvy Awards for Research in Advertising for in 2010 and 2011. From 2009 to 2012 (3 years) Greater New York City AreaBoard Member @ Board Member, and architect of strategic partnership between MarketTools, an online research company, venture backed by P&G, General Mills, WPP, Oak Hill Partners, Ticonderoga Capital and others. Shifted 85% of General Mills' research to the Internet in 1998 through this partnership.
Chair of the Governance Committee. Led Board Effectiveness Research Study, architected board turnover from VC based to Industry leaders in preparation for exit strategy. From 2000 to 2010 (10 years) San Francisco Bay AreaBoard Member @ Board Member of Iconoculture, an online trends consultancy business acquired by the Corporate Executive Board in 2009 From January 2003 to December 2009 (7 years) Dean's Advisory Board, School of Business @ Led branding initiative for Dean and Marketing Committee to re-architect school strategy and improve Business Week School ranking. Rank order improved significantly. Strength of "Special Programs" like AC Nielsen Center for Market Research, James A. Grasskamp Real Estate Program went from "under appreciated assets" to well-communicated points of difference to help elevate the reputation of the school and improve recruiting and placement for students. From August 2005 to May 2009 (3 years 10 months) Founding Board Member @ Designed and led as founding board member a program that bridged Industry with Academia. Mentored, coached, spoke frequently, and architected branding strategy for the School.
Board Chair, AC Nielsen Center for Marketing Research in 1993. From 1990 to 1999 (9 years)
Gayle Fuguitt is skilled in: Marketing Strategy, Brand Equity, Consumer Behaviour, Analytics, FMCG, Product Development, Business Strategy, Srategic partnerships, Strategic Consulting, Consumer Insight, Shopper insight, Cross-functional Team Leadership, Thought Leadership, Change Management, Organizational Effectiveness
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