A creative marketing professional with a firm understanding of the wider business and P&L implications. I have a breadth of experience in planning, communications, product marketing, integrating marketing across the organisation, business development, channel & relationship marketing and setting-up and developing marketing teams. Organisations that have allowed me to develop my career include VeriSign, Netegrity/Computer Associates, IBM, Oracle and Crystal Decisions (now SAP).
Strengths lie in ability to develop ideas and turn them into revenue opportunities, working effectively with sales and partners to build pipeline, motivating others through clear thinking and enthusiasm for the task at hand, and the ability to balance strategic and medium term objectives against short term requirements. Recent achievements include:
email: gavinbradbury@aol.com
SVP Global Marketing @ NTT Com Security (formerly Integralis and part of the NTT Communications Group) is a global information security and risk management organisation, which delivers a portfolio of managed security, business infrastructure, consulting and technology integration services through its WideAngle brand. From September 2011 to Present (4 years 4 months) VP Marketing - Europe, Middle East and Asia @ 1E delivers software and services that improve IT efficiency by identifying and reducing costs and waste in hardware, software, energy and time. From October 2010 to June 2011 (9 months) Senior Director, Global Marketing @ Adeptra provides Fraud and Risk Management Communication solutions (voice, SMS, email etc) to global finance, telco and utility organisations via a SaaS business model. From July 2009 to June 2010 (1 year) International Marketing Director @ Leading a large team of regional marketers across SSL Security, Identity and Authentication management and domain name services, fully accountable for all aspects of Marketing strategy & programmes, driving business demand creation, product marketing and brand awareness across the EMEA, APAC and CALA regions, representing approx 30% of $1.5bn global revenue. From December 2006 to June 2009 (2 years 7 months) VP, Area Field Marketing @ VP Marketing Western Region, Computer Associates (aquired Netegrity). Working with a team of talented Marketeers (Direct and Channel) for CA's Western Region - UK, Ireland, Israel and South Africa I was fully accountable for all marketing strategy and programmes across a number of product and vertical Business Units including Security, Storage, Mainframe, Business Service Optimisation and Telco/Enterprise Systems. Leading a team of 19 with a significant multi $m marketing budget, main responsibilities included supporting $X00m sales targets, building pipeline and generating awareness.
EMEA Marketing Director, Netegrity –acquired by Computer Associates. Gartner Magic Quadrant leader, Identity Management Enterprise Security vendor. Core member of European Management Team, responsible for all marketing strategy/programmes, product marketing and business demand creation across EMEA. Working closely with Sales and Partners we helped increase Year on Year EMEA revenue by over 90% and generated an incremental pipeline value of three times the annual revenue target. From September 2003 to October 2006 (3 years 2 months) EMEA Marketing Director @ JanSept 2003. EMEA Marketing Director, Interwoven. Enterprise Content Management vendor. Responsible for driving Marketing and demand generation throughout EMEA. By focusing on demand generation activities with sales, we increased EMEA pipeline by over 100% in a 9 month period. From January 2003 to September 2003 (9 months) Head of EMEA Marketing @ Jan 2000 Oct 2002. Head of EMEA Marketing, Crystal Decisions (formerly Seagate Software and now Business Objects). Business Intelligence vendor, developer of Crystal Enterprise & Crystal Reports.
As part of the European Management Board with a team of 6 across Europe and a budget of several $m I worked closely with sales, channel/distribution partners and professional services to ensure that we created proactive marketing campaigns that generated business opportunities and helped deliver revenue ahead of plan helping to increase EMEA revenue by over 30% in FY02 and 25% in FY01. From January 2000 to November 2002 (2 years 11 months) NEMEA Marketing Manager @ March 1996 - January 2000. Marketing Manager, Northern Europe, Cincom Systems. One of the worlds largest independent software companies offering CRM and Call Centre solutions, workflow technology, databases, application development tools and object oriented/component based technology - helped grow Northern Europe revenues by over 50% in three year period From March 1996 to January 2000 (3 years 11 months) Account Director @ March 1993 - March 1996. Account Director, DRA Marketing Agency where I developed and managed allocated HiTec clients in addition to
bringing in new business opportunities. From March 1993 to March 1996 (3 years 1 month) Group Marketing Executive @ From July 1992 to March 1993 (9 months) Marketing Consultant @ July 1988 - July 1992. Marketing Consultant, Oracle UK Limited, Bracknell, Berkshire - UK subsidiary of the world's second largest software company - part of a 20 strong marketing department whose role was to maintain and enhance Oracle's position as clear market leader. From July 1988 to July 1992 (4 years 1 month) Marketing Placement Student @ August 1986 - September 1987. Marketing Centre Controller, IBM UK, Leeds as part of an industrial placement year whilst studying for my degree. From August 1986 to July 1987 (1 year)
BA (Hons) Business Studies, 2.1 @ University of Sunderland From 1984 to 1988 A-levels @ Millfield School, Somerset From 1981 to 1983 O-levels @ Merchant Taylors, LiverpoolDiploma Chartered Institute of Marketing (CIM) Gavin Bradbury is skilled in: SaaS, Product Marketing, Cloud Computing, Lead Generation, CRM, Strategy, Business Development, Marketing Strategy, Go-to-market Strategy, Marketing Management, B2B, Demand Generation, New Business Development, Channel, Business Intelligence