Gauri Juneja's Email

I've spent my career creating insight-driven and memorable consumer-centric brands. My career spans stints across a multitude of categories, including telecom, FMCG, e-commerce and mobile apps. I have experience of working with global brand teams for large organisations as well as setting up marketing organisations from scratch, including hiring and training of new talent and setting up teams. I most enjoy working with startups in high-ownership roles for bringing new brands to market and driving their growth journey.

Head - Marketing @ - Product champion driving planning and creation of Woo, India's leading mobile dating app for urban singles - Insight-mining, concept development, UI, marketing strategy and launch for Woo - Creating a female-centric brand, in a category as sensitive and personal as dating, along with the introduction of the mobile dating category in India - Creating brand identity, core messaging across ATL/BTL brand marketing, social media and PR - Driving corporate communications and PR, garnering visibility across leading media outlets like Fast Company, TechCrunch, Mashable, Engadget, Mint and others From March 2013 to Present (2 years 10 months) Head - Marketing and Content @ - Creation of the Marketing and Content organisations at BuynBrag (now a part of Urban Ladder), a marketplace for curated, handmade products from across India - Creating processes, hiring and training teams on creation of the virtual catalogue of over 10,000 products, sourced from all over the country, including photography, content collation, creative and technical writing - User acquisition using social media, affiliate marketing, e-mail marketing, remarketing and PPC tools - Creating brand identity, product packaging and core brand messaging - Media relations and PR From February 2012 to March 2013 (1 year 2 months) Gurgaon, IndiaBrand Manager - Luxury Spirits Portfolio @ - Driving marketing strategy for Diageo Reserve's International Spirits portfolio, including iconic brands like Ciroc, Ketel One, Tanqueray No. 10 and Grand Marnier through ATL/BTL brand marketing, trade marketing programs for on and off-premise, gifting and limited edition innovations - Coordination with Global Brand Teams to ensure brand objectives are met in market and best practices implemented - Seeding the luxury vodka category in an overwhelmingly Whisky-dominated market like India, through creation of properties like Ciroc Sundowners - India champion for Diageo's global women's consumption agenda From December 2010 to December 2011 (1 year 1 month) Brand Manager @ - Driving marketing strategy for Virgin Mobile in India, across its CDMA and GSM offerings on TV, Print, Outdoor and digital media - Creating a clutter-breaking, youth-centric and distinct brand voice in a crowded and hyper-competitive category From May 2008 to November 2010 (2 years 7 months) Intern @ Account planning, New business development, Insights From April 2007 to July 2007 (4 months)

MBA, Marketing Communications @ Symbiosis Institute of Business Management, Pune From 2006 to 2008 Delhi Public School - R. K. Puram From 1989 to 2001 Gauri Juneja is skilled in: Marketing Strategy, Innovation Management, P&L Management, Brand Management