Gary Strauss's Email Addresses & Phone Numbers

📖 Summary

Experienced sales leader with a 15+ YEAR PROVEN TRACK RECORD FOR DRIVING REVENUES for relatively unknown brands in fiercely competitive markets. Expertise spans digital, mobile, video and related digital/traditional media and social media platforms. Pioneer in native advertising and content marketing with over 15 years of successful and innovative experience developing and executing custom programs for multiple brands at scale. Proven history of revitalizing and growing business units into profitable ventures. Dedicated to moving a business forward, enhancing its reputation and exceeding revenue goals. Increased digital advertising revenues 50% in year #1 year and grew revenues from $1.8 million to $9 million in 3 years.at TechMediaNetwork (now Purch), Strategic/tactical approach to build lasting relationships, devise creative solutions and to help clients grow their businesses. Diligent work ethic combined with integrity. I have a passion for developing, motivating and supporting high-performance sales teams. Specialties: Digital Media, Native Advertising, Social Media, SaaS, Content Marketing, Multi–Platform Programs, Video. Mobile, Programmatic, Data and Behavioral Targeting, Revenue Growth, Business Development, P & L Management.Vice President of Sales, North American Director @ SuperAwesome is the largest advertising platform for kids and teens in the world reaching almost 200M uniques/month across US, Europe, Australia and Southeast Asia. Designed for compliance with new kid’s data privacy legislation (COPPA etc.) our advertising platform safely connects hundreds of brands with the youth audience on mobile, desktop web and online video. From March 2015 to Present (10 months) Principal @ Develop strategic and tactical sales programs, product positioning, native advertising, programmatic and mobile development and related digital revenue procurement initiatives. Advise on digital go-to-market strategy, product offerings and competitive positioning. Facilitate introduction and tactical sales efforts. Client examples:Slooh, Torrential, ActiveJunky, Redbooks and Hyperactivate, a social media promotional and technology company where from July 2014 until March 2015 I served as Vice President Sales/Business Development. KEY ACHIEVEMENTS ✔ Assist in development of new ecommerce and content site. (Active Junky) ✔ Developed new tactical strategies and terms for sales development efforts for competitive intelligence and sales prospecting tool (Redbooks) ✔ Assist in design of media kit as well as create native and integrated market programs for content site (Slooh) ✔ Initiate group and individual sales meetings. Procure Revenue and create brand awareness throughout the digital ecosystem. (Hyperactivate) From 2013 to March 2015 (2 years) Greater New York City AreaVice President, Sales @ This was an incredible time to be part of TechMediaNetwork-. From changing the corporate name (initially TopTenReviews), from having a ComScore ranking of 28 to becoming a top digital property in the extraordinarily competitive technology news field, from being only 4 O & O sites to launching ten sites and obtaining an additive round of financing, it was a time of unbelievable change and growth. Recruited to rejoin company after it acquired Imaginova Corp’s Consumer Media Division. Built up advertising revenues to be part of company's revenue model. Responsible for ad sales monetization as well as creating and executing sales strategies and targets for 15 diverse O & O digital properties and dozens of publisher partners. Collaborated with marketing, content developers, editors and web/graphic designers on marketing plans and promotional ideas. Provided coaching, training and leadership to 10-person sales team and two sales directors. KEY ACHIEVEMENTS ✔Grew revenue from $1.9 million to $9 million in 3 years ✔Spearheaded entry into San Francisco and two new Midwest territories ✔Generated significant revenue growth in NY and LA markets ✔Recruited senior sales talent that continually surpassed goals ✔Recruited to role specifically for proven track record of driving growth and revenue From March 2010 to September 2013 (3 years 7 months) Greater New York City AreaNational Digital Sales Manager @ Created online sales strategy for brand re-launch. Led solutions sales engagements involving online ad strategy and brand awareness campaigns that utilized sponsorships and social media. Mentored and guided nine-person sales team. KEY ACHIEVEMENTS ✔ Increased digital advertising revenues 50% in first year ✔ Played major role in re-launching brand ✔ Helped launch new digital product (Sporting News Today) that won Min’s 2008 Digital Product of the Year From July 2008 to March 2010 (1 year 9 months) Director of Online Sales @ Created and implemented effective digital advertising sales and strategies. Directed sales processes and guided 25+ sales, marketing and operations personnel. Built digital advertising partnerships through custom marketing programs and leveraged reach of print audience. Collaborated with magazine publishers on integrated marketing/multi-platform projects. KEY ACHIEVEMENTS ✔ Grew revenues from $3M to $4.5M ✔ Developed and sold multi-platform programs in several categories (automotive, packaged goods, travel, technology) From July 2007 to June 2008 (1 year) VP, Sales @ Led sales initiatives for display, contextual and video advertising for Space.com and related digital properties including launch of LiveScience. Negotiated contracts with service providers of new media technologies, including ad serving and content distribution. Built and managed a proactive, high-achieving five-person sales team. KEY ACHIEVEMENTS ✔ Member of management team that successfully restructured company ✔ Played key role in securing additional round of financing ($15M), rebranding corporate identity and executing name change for the company ✔ Contributed to significant annual revenue growth from $200K to $3.5M in less than three years ✔ Promoted to VP of Sales to direct company’s Consumer Media Division From January 2003 to June 2007 (4 years 6 months) East Coast Director of Advertising Sales @ Drove ad sales, revenues, and profitability for a search, content and Internet infrastructure company acquired by InfoSpace. Directed New York office while launching/managing offices in Boston and Atlanta. Recruited, trained and led high-performance team of 13 ad executives. Responsible for P&L accountability for the region. KEY ACHIEVEMENTS ✔ Grew online regional advertising revenues from $100K to $4M per quarter ✔ Led team in producing $18M in two years ✔ Secured lucrative annual agreements with prominent marketers (e.g., Ameritrade, Capital One). ✔ Delivered on average 70%-82% monthly margin (recognized as highest in the nation) ✔ Seven ad executives recruited and trained by me secured sales management roles From 1999 to 2002 (3 years) Sr. Account Manager @ Propelled revenue growth for Internet pioneer by closing sales for online advertising solutions with B2C accounts. Targeted, penetrated and grew business with 30+ accounts, including Procter & Gamble, Dell, and MasterCard. KEY ACHIEVEMENTS ✔ Secured $1.2M in advertising revenues (representing increase of 6x year-over-year) prior to dot.com boom From 1996 to 1998 (2 years) Gary Strauss is skilled in: Sales Management, Strategic Sales, Digital Strategy, Digital Media, Mobile Advertising, Media Relations, P&L Management, Display Advertising, Business Development, Integrated Marketing;, Strategic Partnerships, Sales Training, Startups, Interactive Advertising, Multi-platform Development