Director, Marketing & Business Development @ Dragonfly Marketing (US)
Board Of Directors @ Ladera Rancho Chamber of Commerce
Director, Asia Pacific Partnerships & Promotions @ Twentieth Century Fox
Bachelor of Science @
California State University-Long Beach - College of Business Administration
Strategic and highly influential sales and marketing leader experienced at developing and implementing comprehensive marketing programs for products and services. Demonstrated expertise in global business development, marketing strategy, account and project management, relationship building, fiscal oversight and operations execution. A pro-active team leader adept at building cross-functional internal and external teams with clients, vendors and 3rd party
Strategic and highly influential sales and marketing leader experienced at developing and implementing comprehensive marketing programs for products and services. Demonstrated expertise in global business development, marketing strategy, account and project management, relationship building, fiscal oversight and operations execution. A pro-active team leader adept at building cross-functional internal and external teams with clients, vendors and 3rd party sponsors.
- Promotional Marketing & Execution
- Global Licensing Management
- Partnership Marketing
- Consultative Sales & Business Development
- Account Management & Leadership
- Strategic Planning
- Brand Development
- Project Management & Tactical Execution
- Sales & Data Analytics
- Product Marketing
- Packaging Development and Design
- On-pack Coupons, Games & Sweepstakes
- Global Logistics & Distribution
- Event Planning, Conferences & Conventions
- Team Development & Team Building
Director, Asia Pacific Promotions - Theatrical Releases @ Providing strategic development and management of promotions that complement and contribute to the successful launch of all theatrical releases in Asia Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam, Cambodia, Mongolia, Pakistan). Leading pan-regional deal development, negotiation of partner agreements, reviewing creative execution, and providing leadership on all territory theatrical partnership promotions. From November 2013 to Present (2 years) Greater Los Angeles AreaMarketing & Sales Support / Project Manager @ Providing freelance marketing, sales support and strategic planning to clients. Managing creative development and print production of collateral materials (sales brochures, customized window graphics, posters, direct mail pieces) and procurement for premiums/convention give-aways. Providing event coordination for Webcasting field production, video capture services, multi-camera video production, satellite transmission services and other ad hoc event planning services. From January 2011 to October 2013 (2 years 10 months) Virtual Office - Orange County, CADirector, Client Services @ Responsible for the business development and promotional execution of packaging for McDonald's US Central Division & National Canadian Markets. Developed relationships with McDonald's 7 Regional Marketing Teams and over 30 Regional Ad Agencies and catapulted sales by 115% in the US Central Division and 60% in Canada after 1st year of tenure. Expanded the Central Division revenue to over $4 Million by bringing in over 350 annual promotions. Created graphics portfolio for packaging that streamlined promotional timelines and increased divisional profitability and productivity. Spearheaded strategic tie-in promotions with Coca-Cola, Dr Pepper, Redbox and Hershey. Led national roll-out of nutritionally labeled packaging for McDonald's managing a $13 Million budget. From September 2006 to June 2010 (3 years 10 months) Downers Grove, ILDirector, Marketing Operations-Singapore @ Expatriate position in Singapore created to establish the development of an Asia-based Marketing Services team which serviced 12 countries. Led and promoted best-practices of marketing initiatives for the VP AMPEA Marketing across multiple zones and countries. Oversaw the provision of 174 million Happy Meal toys into 19 countries anually. From February 2005 to July 2006 (1 year 6 months) SingaporeDirector, Promotions - Canada & Regional @ Multi-faceted role responsible for the overall management, strategy, execution leadership and financial review of Canadian adult promotions, games and support packaging. Orchestrated multi-company cross-functional project teams with Canadian McDonald’s Marketing, Supply Chain, National Agencies and Premium Suppliers, which developed and executed national games, licensed premiums and packaging programs. Directed US Regional Promotions team which coordinated $7 Million annually of promotional packaging and premiums delivered across 3 U.S. Divisions. From September 2002 to April 2005 (2 years 8 months) Downers Grove, ILDirector of Marketing Services @ Performed key role in development of business with oversight of 4 marketing services teams (10 direct, 8 indirect reports) providing overseas sourcing and manufacturing, global and domestic logistics, order processing, and billing to global client Burger King with account value of $80 Million. Guided global logistics and distribution of more than 1 Billion premiums into 50 countries, resulting in timely delivery of promotions over a 10 year period. Negotiated global ocean freight contracts, resulting in savings of $1.2 Million in one year. Spearheaded the design and development of the Burger King Kids Club database which was the 1st Kids Club in the QSR industry. From January 1998 to February 2002 (4 years 2 months) Irvine, CAAdditional Positions @ - Director of Premium Manufacturing
- Director of Logistics & Distribution
- Fulfillment & Logistics Manager
- Account Coordinator
• Established operations teams in the U.S., U.K. and Hong Kong. Pitched and won all global logistics operations business for worldwide BKC premium distribution.
• Managed integrated consumer loyalty mailings, sweepstakes, and redemption promotions.
• Designed and expanded the fulfillment operations for the start-up of the Burger King Kids Club program which was the first official Kids Club marketing program in the QSR industry in 1990.
• Supervised monthly direct mail of membership kits, POP and collateral for premium in-store displays.
• Directed bi-monthly sweepstakes, games and contests which coordinated with licensed promotional events. From December 1989 to January 1998 (8 years 2 months) Irvine, CA
Bachelor of Science @ California State University-Long Beach - College of Business Administration From 1985 to 1988 Gail Louie is skilled in: New Business Development, Strategic Planning, Marketing Strategy, Packaging, Brand Development, Team Management, Product Marketing, Sales Analytics, Promotions, Account Management, Logistics, B2B Marketing, Marketing Communications, Budget Management, Consumer Insights, Product Development, Competitive Analysis, Cross-functional Team..., P&L Management, Team Building, Creative Development, Event Planning, Strategy Development, Marketing Management, Customer Insight, Strategy, Management, Advertising, Integrated Marketing, Leadership, Business Development, Sales Operations, Program Management, Project Management, Event Management, Sales, Supply Chain, Start-ups, Brand Management, Market Research, Market Planning, Creative Direction, Budgets, Marketing
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