With over 23 years of experience in the travel industry, Fred Dixon has the overall responsibility for developing and implementing New York City’s tourism marketing and convention development strategy internationally as well as in domestic leisure and business markets. At NYC & Company he has built a professional sales and marketing team that is at the core of the organization’s strategy to increase visitation and increase economic impact across the City. Joining NYC & Company in 2005, Fred has led the aggressive and successful expansion of the City’s international marketing efforts. With a strategic focus on growing visitation and visitor spending, NYC & Company focused on emerging global markets rapidly expanding the City’s presence from six traditionally strong origin markets to 18 offices covering 25 countries in just over two years. With a network of sales, marketing and press professionals in diverse feeder markets from Australia to the UK, China to Mexico and India to Brazil, New York City remains at the forefront of inbound international tourism to the US. The period from 2005 to 2013 has seen a 68% increase in international visitation from 6.8 million to over 11.4 million a year, more than 1½ times faster than the US as a whole. Economic activity as a result of international visitor spending is rising faster than the economy overall and reached $18 billion in 2013, a 68% increase since 2005. The total economic contribution of the industry is now over $55 billion annually, supporting over 370,000 jobs and contributing over $3.5 billion to local taxes. A respected and valued leader in a global industry with positions on travel industry association boards and planning committees, Fred has served on boards including the US Travel Association, IPW Planning Committee, National Tour Association (NTA), Tourism Cares, Student & Youth Travel Association (SYTA) and was nominated as a city appointment to the Board of the Javits Center Operating Corporation.

President and CEO @ From March 2014 to Present (1 year 10 months) Executive Vice President, Market Development @ From December 2005 to March 2014 (8 years 4 months) Vice President, Sales @ From 2004 to 2005 (1 year) Greater New York City AreaDirector of Sales & Marketing @ From 2002 to 2004 (2 years) Greater New York City AreaDirector of Tourism Sales @ From 1996 to 2002 (6 years) Greater Nashville AreaCorporate Sales Manager @ From 1994 to 1996 (2 years) Asheville, North Carolina AreaTourism Sales Manager @ From 1992 to 1994 (2 years) Marketing / Reservation Sales @ From 1989 to 1992 (3 years) Knoxville, Tennessee Area

Bachelor of Arts (BA) @ University of Tennessee-Knoxville From 1987 to 1991