Aftersales Managing Director –Peugeot & Citroën & DS @ Led organizational restructuring and synergy processes creating a single unified commercial unit Deployed field sales force promoting best practices share between brands. Redesigned each commercial policy preserving image and positioning brand identities From March 2015 to Present (10 months) ArgentinaAftersales Managing Director Peugeot @ Increased spare parts sales through Peugeot dealers & workshops network. Increased M2 of productive repair workshops between 2011 and 2014, in response to car sales performance during the last years. Effectively settled standards and methods improving Quality Policy results: Peugeot Car Satisfaction Index (CSI) ranking moved from 7th to 4th position + drove the brand to Top 3 on Workshop Service Recommendation index. New services: 27 fast fit workshop deployed (Peugeot Rapide)+ 15 Express bodywork service spots. “All included” price policy launching for Peugeot car maintenance program. Brought innovation on aftersales services advertising. https://www.youtube.com/watch?v=uC8KNNwwJSU https://www.youtube.com/watch?v=cna4BXZdI0g From December 2011 to February 2015 (3 years 3 months) ArgentinaAdvertising, Events production, Sponsoring strategy - Peugeot @ Designed and deployed Peugeot brand & products communication strategy. Peugeot 408 and Peugeot 308 launch campaigns. Sponsoring sports: Polo, Golf, Tennis, Car competition Innovative 3D car film production: https://www.youtube.com/watch?v=P5YucfQVknw From August 2010 to December 2011 (1 year 5 months) ArgentinaProject Manager at Nexus PLC Consulting Group UK- B2B Car & Service Sales at GM Argentina & GM Chile @ Performing new commercial processes and creating new offers (leasing services / fleet management) Deployment of the dealer B2B certification program through the Argentinian & Chilean distribution network From June 2009 to July 2010 (1 year 2 months) ArgentinaSales Manager (Peugeot Spain car dealer subsidiary- Almeria province). @ Pushed sales and improved commercial processes, leading a sales team. Coordinated main sales operation with secondary sales agencies. Defined commercial policy and sell out promotions. Managed Forecast, stocks and car production program From January 2007 to July 2008 (1 year 7 months) Sales regional manager at Peugeot Spain /Andalucía Regional subsidiary @ Deployed National Commercial policy and improve sales performance of Cordoba, Extremadura & Jaen dealers. Participated on nomination and layoffs of dealers agencies Promoted Quality and CRM programs. From September 2004 to December 2006 (2 years 4 months) Marketing & Advertising Peugeot Regional Manager (Spain & Latin America) @ Promoted and aligned the geographic region under the international marketing and communication brand positioning and guidelines. Gave support to the subsidiary Marketing Directors on the development of regional car launches (Peugeot 206 - 1.0.in Brazil) Managed Latin America Importers co- participate communication Budget. Coordinated investments on regional Media’s campaigns. From March 2001 to August 2004 (3 years 6 months) Advertising Manager Peugeot @ Re-launched Peugeot communication strategy after the PSA Peugeot Citroen new management arrival to Argentina. Main milestones: Peugeot 206 launch ATL & BTL. Co- branding as Peugeot 106 Quicksilver. From September 1998 to February 2001 (2 years 6 months) Argentina

Economia Empresarial, Administración y gestión de empresas, general @ Universidad Torcuato di Tella From 1992 to 1996 Bachillerato Frances - Bachillerato Argentino @ Liceo Franco Argentino "Jean Mermoz" From 1976 to 1990 Franklin Bendahan is skilled in: Advertising, Automobile, Automotive, Business Planning, Business Strategy, English, International Sales, Leadership, Market Analysis, Marketing, Marketing Strategy, Negotiation, New Business Development, Sales, Sales Management, Spanish, Team Leadership