25 years of experiences in Retail & Brands & Private labels 10 years of experiences as General Manager, Managing Director of completly integrated Business Unit (BU) in diversified environments,companies,lines of products and channels of distribution Competencies: • Running of international businesses with a turnover of 200 M€ and P&L management • Leadership of large diversified and multicultural teams up to 1200 people • Strategic and organizational change management and transformation • Development of international multi-channel network in retail (franchises, department stores, e-commerce, travel retail, wholesales, licenses) • Brands management and brand-building • Product segmentation and management of the creative process in private labels and brands • Development of new commercial areas, store concepts and formats, line products and value- added services • Operational excellence and performance with both a strong focus on conversion rate and customer satisfaction and services • Negotiation of high-level partnerships in purchasing, real estate, joint venture • International and transversal projects leadership • Fashion, Luxury, accessories, jewelry&watches, cosmetics, home&decoration, toys , fine foods , food&beverages and services

CEO/ Managing Director of the brand MORGAN @ From July 2013 to Present (2 years 6 months) Paris Area, FranceStrategic Projects Director @ From 2010 to 2012 (2 years) Paris Area, FranceGeneral Manager BU Retail,Food,Advertising & Services @ From 2007 to 2010 (3 years) Paris Area, FranceGeneral Manager Retail @ From 2003 to 2007 (4 years) Paris Area, FranceDirector BU Luxury Goods & Accessories @ From 2001 to 2003 (2 years) Paris Area, FranceDirector BU on precious Jewelry @ From 1996 to 2000 (4 years) Paris Area, FranceProduct Developer /Buyer on Fashion and Accessories @ From 1988 to 1996 (8 years) Paris Area, France

Master of Business Administration (MBA) @ ESCP Europe From 1985 to 1988 Florence CEO is skilled in: Retail, Strategy, Business Strategy, Business Planning, Leadership, Team Leadership, Change Management, E-commerce, Fashion, Luxury Goods, Product Management, Brand Management, Customer Experience, International Business, P&L Accountability