Multilingual, creative millennial professional with demonstrable track records for delivering tangible results and business growth in start-up and corporate environments. Equally contented as a team leader or player, possessing exceptional communication skills, strong commercial acumen and enjoying working to tight deadlines in an ever changing, fast paced environment.

Business Development Manager @ -Commercial role in BI & Big Data monetization in the B2B “Smart Steps” go-to-market team. -Responsible for both private and public sector accounts focusing on the sectors of Transport, Tourism and Retail. -Reporting and analysis of financial and KPI information in an immature business area. -Active role in negotiating and closing deals providing invaluable customer-facing experience. From April 2015 to Present (9 months) Madrid Area, SpainInternational Graduate Programme @ -Selected from over 2,000 applicants to join 15 strong cohort, composed of four 6-month rotations. -Led graduate programme awareness campaign, creating the video below which was later praised by the board and featured on the Telefónica.com homepage and intranet homepage. -Highlighted by program sponsor as a top 10% high performer and recognized as a future leader in HR 360 feedback report. From August 2013 to August 2015 (2 years 1 month) Product Marketing Manager @ -Global role implementing the go-to-market strategy for the “TU Go” app in Europe and LATAM under the Movistar, Vivo and O2 brands. -Ownership of app store review analysis working with product team to inform roadmap priorities. -Produced compelling video content for local markets, managing the whole project from agency pitch and selection to final delivery (e.g. The TU Seamless Story). -Event managed successful global product summit in Bogotá, bringing together representatives from all operating businesses. From September 2014 to April 2015 (8 months) Digital Marketing Manager @ -Co-presenter of Be More TV, Telefonica's global internal communication channel which reaches 260,000 of our employees around the world. Presenting in Spanish and English. -Lead community manager for LinkedIn posting to a direct audience of over 200,000 followers, increasing monthly engagement by 40% and monthly impressions by 20%. -Lead community manager for Google+ doubling views to 2,040,069 during six months. -Managed the “Tech for Social Good” and “Gradview” campaigns (1,200 unique views per week). From April 2014 to September 2014 (6 months) Product Manager (Connected Car, M2M) @ -Global role in M2M go-to-market team developing new entry strategy in the Connected Car space, later launching “O2 Car Connection” in Germany. -Assisted the Fleet Management team on exploring online sales channels and undertaking competitor analysis. From August 2013 to April 2014 (9 months) Digital Marketing Intern @ -Work placement on year abroad from university (Erasmus). -Worked for two different startups (Timpik and Dittit) as their digital marketing intern within the Startup Bootcamp accelerator programme. From August 2011 to February 2012 (7 months) Madrid Area, Spain

Languages and Contemporary European Studies (French and Spanish), First Class Honours @ University of Southampton From 2009 to 2013 Queen's College, Taunton From 2002 to 2009 Florence Broderick is skilled in: Online Marketing, Marketing Strategy, Public Relations, Marketing Communications, Social Media Marketing, Digital Marketing, Email Marketing, Direct Marketing, Online Advertising, Strategy, Market Research, Advertising, Social Media, Social Networking, Digital Media