Senior level marketing and communications executive with substantial, diverse management experience in Technology, Entertainment, Media and Consumer sectors. Successful, high-performance growth trajectory with significant levels of responsibility launching and building exceptional influential brands and managing numerous services, products and content, while guiding businesses through disruptive industry changes. Specialties: Strategic planning and direction, integrated and cross-discipline team leadership and collaboration, global branding and identity, advertising, media planning and buying, corporate communications and PR, promotional and in-store retail merchandising, product development, digital marketing, social media, marketing partnerships, keen understanding of creative vision, development and production.

Vice President, Marketing @ Lead the consumer marketing strategy, development and design of HBO, HBO GO, Max and Cinemax brands to enhance product awareness, expand viewership and fidelity, and generate customers for revenue growth. Driver of distinctive, cutting edge marketing plans for premium entertainment, including domestic and international products, such as original series, movies, documentaries, music and comedy content. Supervise integrated resources and leverage cross-functional areas including creative services, media planning and buying optimization, programming, digital and social platforms, audience and performance research, product development, ad sales and corporate communications. Head and direct team in all project management and efficient budget and optimal financial planning. From 2006 to Present (9 years) Sr. Regional Marketing Manager @ Developed and managed marketing and corporate communication strategies and associated programs for several key markets. Advised on strategic requirements for specific distribution channels, considering target customers, product offerings and positioning, competitive pricing, and promotional tactics. Defined and implemented introduction and life cycle strategies for new and established Apple products. Directed the development and execution of all advertising, retail and in-store merchandising, promotions, web, and other demand generation plans. Analyzed trends to assess performance of actions while monitoring mix, pricing, competitive activities and relevant market conditions. Influenced marketing research requirements to identify, measure and target major potential customer segments. From 1998 to 2006 (8 years) Marketing Communications and PR Manager @ Managed all marketing communications and public relations actions through an expanded distribution network. Provided strategic leadership to subsidiaries and business partners in the areas of branding, advertising, media placement, direct marketing, promotions, events, retail merchandising, marketing sales tools, and co-op funds. Supervised the development and production of all materials required for product introductions and Internet presence. Handled all PR and corporate affairs, including publicity, photography, Q & A's, clippings, speeches and relevant competitive information. Acted as key spokesperson for Apple in the press, at trade shows and at other industry and customer forums. Worked with research associates to track the effectiveness of all marketing programs in target markets. From 1994 to 1998 (4 years) Operations Manager @ Supervised Account Management, Creative, Media, Broadcast and Print Production departments. Analyzed and implemented operational systems and advised on strategic planning, agency management procedures and computer networks. Evaluated marketing opportunities for diverse clients and presented findings to Visa International, Budget Rent-a-Car and Carnival Cruise Lines. Acted as principal liaison with all offices in the BBDO Worldwide Network. Oversaw computer information systems and handled the procurement of software and hardware equipment. From 1993 to 1994 (1 year) Account Executive @ Worked with a regional Vice President marketing Pepsi-Cola International while managing projects in twelve regions. Established communication systems between the BBDO headquarters in New York and field offices while directing the flow of information and advertising materials. Developed conferences and seminars with Pepsi-Cola and BBDO directors to discuss aspects of promotional marketing opportunities and the advancement of licensed properties for Pepsi, Diet Pepsi, and 7-Up brands. From 1991 to 1992 (1 year) Media Planner & Buyer @ Analyzed print and broadcast media alternatives for local, national and international clients and supplied detailed assessments of viable opportunities. Researched and negotiated new media options and recommended cost efficient vehicles to reach target markets. Used specialized media management software to plan and execute all media placements. From 1990 to 1991 (1 year)

MASTER OF BUSINESS ADMINISTRATION, Management / Marketing @ University of MiamiBACHELOR OF SCIENCE, Communications / Economics @ University of Miami Fernando Del Granado is skilled in: Advertising, Promotions, Public Relations, Entertainment, Marketing Research, Corporate Branding, Broadcast, Creative Development, Marketing Strategy, Integrated Marketing, Digital Media, Online Marketing, Marketing Communications, Creative Direction, Brand Management