President DLR Digital
West Palm Beach, Florida
Vice President of Marketing & Licensing, Cartoon Network, Latin America @ Cartoon Network Directed all network brand and programming communications plans, PR, promotions, consumer and affiliate marketing and licensing. From 2000 to 2003 (3 years) Atlanta, GeorgiaDirector of Marketing, Global Soccer @ Nike From November 1996 to December 1999 (3 years 2 months) Beaverton, Oregon, Latin America,...
Vice President of Marketing & Licensing, Cartoon Network, Latin America @ Cartoon Network Directed all network brand and programming communications plans, PR, promotions, consumer and affiliate marketing and licensing. From 2000 to 2003 (3 years) Atlanta, GeorgiaDirector of Marketing, Global Soccer @ Nike From November 1996 to December 1999 (3 years 2 months) Beaverton, Oregon, Latin America, Rio de Janeiro, BrazilDirector of Marketing @ Capitol Records Directed all marketing planning and execution of a variety of high-profile artist album releases and concerts, including Selena, Thalia, Ricky Martin, Gloria Estefan, Emilio Navaira, Los Tucanes de Tijuana and many more. Responsible for all global, LatAm and US based events, promotions, music launch and concerts initiatives for over 45 artists. From 1994 to 1996 (2 years) Hollywood, CaliforniaChief Marketing Officer (Consultant) @ DHI Telecom Group From October 2016 to September 2018 (2 years) Houston, Texas AreaDirector of Marketing & Licensing (Consultant) @ Sesame Workshop From February 2015 to September 2016 (1 year 8 months) Latin America, New York, NY, Miami, FLDirector of International Marketing and Licensing (Consultant) @ WWE From January 2012 to January 2014 (2 years 1 month) Latin America, Stamford, CT, Miami, FLChief Marketing Officer (Full time) @ Fathead From 2006 to 2008 (2 years) Livonia, MichiganVP Global Television Franchise Merchandising & Management @ The Walt Disney Company From 2004 to 2006 (2 years) Burbank, CAOwner | Founder | CEO @ DLR Digital We are an internet-based, strategic marketing agency, created to help our clients transform outdated marketing, communications, and sales strategies, into innovative and relevant business models, designed to service and scale-up to an ever-expanding digitized, global, direct-to-consumer, home-delivered, multilingual, multicultural marketplace. Wellington, Florida, United StatesOwner, Founder & President @ 2020 Advertising 2020 is a full-service Ad Agency providing on-demand traditional and digital marketing services including old school TV, radio, and print advertising, strategic business planning, logo design, consumer research, public relations, and field marketing; and new media services including VLOG, podcast, YouTube, website, and social media platform marketing and management.As a marketing consultant, I bring 25 + years of experience managing some of the most popular consumer brands, products, music, TV, internet, and sports entertainment, talent, and franchises, in the world, including, Nike, Disney, WWE, Sesame Street, AT&T, Cartoon Network, Camel, Winston, and the INS.Career Highlights include:• Successfully launched new business divisons for Cartoon Network, Nike, Disney, WWE, Sesame Workshop, US Military, Capitol Records, Televisa, Young & Rubicam, and RJ Reynolds.• Led the rebranding of Sesame Workshop in LatAm. • Expanded WWE digital properties throughout MX.• Launched Hannah Montana, That’s So Raven and Handy Manny TV licensing franchises, globally.• First CMO for Fathead.com, Condo.com, DHI Telecom and From2.com.• Launched PowerPuff Girls, and Boomerang Network for Cartoon Network Latin America.• Served as first global Marketing Director for Nike’s Brazilian Business Unit, authored Nike's first global soccer plans for World Cup '98, the Brazilian National Team, and Ronaldo. • Led Capitol Record / EMI’s US Hispanic marketing for album and theatrical release of “Selena,” and the 1996 US Olympics. • Member of original teams that opened offices and developed key new business for two of the largest Hispanic advertising agencies in the US, La Agencia de Orci and The Bravo Group/Y&R.• Former member of Board of Directors for El Teatro Campesino, and served as key resource in funding and staging El Teatro's 25th Annivesary. • Launched and led U.S. Hispanic field marketing and promotions for RJ Reynolds Tobacco Camel, Winston, and Salem brands nationally. From September 2018 to September 2020 (2 years 1 month) West Palm Beach, Florida
Cartoon Network
Vice President of Marketing & Licensing, Cartoon Network, Latin America
2000 to 2003
Atlanta, Georgia
Nike
Director of Marketing, Global Soccer
November 1996 to December 1999
Beaverton, Oregon, Latin America, Rio de Janeiro, Brazil
Capitol Records
Director of Marketing
1994 to 1996
Hollywood, California
DHI Telecom Group
Chief Marketing Officer (Consultant)
October 2016 to September 2018
Houston, Texas Area
Sesame Workshop
Director of Marketing & Licensing (Consultant)
February 2015 to September 2016
Latin America, New York, NY, Miami, FL
WWE
Director of International Marketing and Licensing (Consultant)
January 2012 to January 2014
Latin America, Stamford, CT, Miami, FL
Fathead
Chief Marketing Officer (Full time)
2006 to 2008
Livonia, Michigan
The Walt Disney Company
VP Global Television Franchise Merchandising & Management
2004 to 2006
Burbank, CA
DLR Digital
Owner | Founder | CEO
Wellington, Florida, United States
2020 Advertising
Owner, Founder & President
September 2018 to September 2020
West Palm Beach, Florida
Directed all network brand and programming communications plans, PR, promotions, consumer and affiliate marketing and licensing. Directed all network brand and programming communications plans, PR, promotions, consumer and affiliate marketing and licensing.
What company does Fernando De Los Reyes work for?
Fernando De Los Reyes works for Cartoon Network
What is Fernando De Los Reyes's role at Cartoon Network?
Fernando De Los Reyes is Vice President of Marketing & Licensing, Cartoon Network, Latin America
What industry does Fernando De Los Reyes work in?
Fernando De Los Reyes works in the Health, Wellness and Fitness industry.
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