Managing Director, Principal Consultant @ FMC Marketing Consultancy Ltd
Council Member @ GLG (Gerson Lehrman Group)
Managing Director, Regional Marketing Director, Asia Pacific @ BNY Mellon
After decades of successful experience in marketing for global banks and asset managers, I decided to establish the FMC Marketing Consultancy in order to bring this expertise to a wider range of application. The Consultancy is a marketing advisory dedicated to assisting companies in need of brand marketing solutions particularly in the art industry as well as
After decades of successful experience in marketing for global banks and asset managers, I decided to establish the FMC Marketing Consultancy in order to bring this expertise to a wider range of application. The Consultancy is a marketing advisory dedicated to assisting companies in need of brand marketing solutions particularly in the art industry as well as financial institutions.
Before founding FMC Marketing Consultancy, I was the Managing Director and Head of Marketing, Asia Pacific of BNY Mellon, the largest custodian of the world. During my tenure, I spearheaded and implemented the Andy Warhol:15 Minutes Eternal project, (www.15minuteseternal.com), the largest Warhol retrospective of the world, which received over 800,000 visitors from 4 Asian countries within 27 months.
I have a broad consumer and institutional financial services marketing experience, with specific emphasis on brand management, product marketing and integrated marketing. I have over 20 years of experience in the Asia Pacific region, including marketing leadership roles with Citi, Standard Chartered, Jardine Fleming, and Fidelity Investments.
Areas of Expertise:
1) Brand Marketing - Brand Management • Sponsorships • Advertising Strategies
2) Planning - B2B Marketing • B2C Marketing • Database Marketing • Integrated Marketing
3) Client Management - Acquisition & Retention Strategies • Sales & Client Campaign Planning • Customer Loyalty Strategies
4) Product Promotions - Museum Exhibitions • Securities & Fund Services • Treasury Services • Asset Management
5) Market Research - Methodology • Analysis • Reporting
Steering Committee, Mentoring Program 2015/16, The Women's Foundation
Mentor, Mentoring Program 2014/15, The Women's Foundation
Founding Member, Marketing Society Asia, 2014
Chartered Marketer, Member, The Chartered Institute of Marketing, United Kingdom, since 2005
PMP, Member, Project Management Institute, United States, since 2004
Managing Director, Principal Consultant @ From October 2015 to Present (2 months)
Master of Business Administration (M.B.A.) @ Drexel University - College of Business and Administration From 1991 to 1993
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