25 years in the Communications, Marketing and Advertising industry managing different sectors: Consumer products, auto industry, beverages, fashion, consumer electronics, package goods, gastronomy,air lines, sporting goods retail, and OTC products. Goal: To add value in an international company, using my fields of expertise, to increase market share and improve brand and company image reputation among stakeholders. Specialties: Broad experience in internal and external communication planning, public relations, marketing, sustainability and social responsibility programs. Strong performance in 360 strategic communication planning, new products launch, qualitative research, promotions, strategic alliances and direct marketing.

Corp. Communication Dir. @ Responsible of media relations, corporate affairs, social networks, sustainability, crisis management in Mexico and Central America. Internal communication programs, member of the management board of the Nolad region, and member of the Ronald McDonald House Charity board in Mexico. From 2009 to Present (6 years) Corp. Communication Sr. Manager , Mexico & C. America @ From 2009 to Present (6 years) Corp. Communication Director @ From 2000 to February 2009 (9 years) Corp. Communication Director @ Responsible for internal and external communications, media relations, advertising campaigns, government and association relations. From July 2008 to January 2009 (7 months) Corp. Communication Dir. @ From 2009 to 2009 (less than a year) Vicepresident & COO @ Responsible for the operation, profitability and management of the following brands, reporting to the CEO in México. Unilever,(Axe, Rexona, Primavera, Becel, Iberia), Nestle, (Agua Sta. Ma. Pureza Vital, Chamyto, Club, Chiquitín). AT&T Alestra, Burger King, Cemex (Construrama), BAT (Camel), CCM (Sol and Indio beer), Johnson & Johnson (Personal care, Baby Line, Splenda), MetLife (Insurance and Afore). Nokia (Nseries devices). Papalote, Museo del niño. From February 2007 to January 2008 (1 year) Marketing and Communication manager @ Responsible for the Philips image; External and internal communication strategies, Public Relations, Crisis management, Sustainability programs, Philips Mexico site Internet and Intranet. Marketing and Communication support to Product Divisions and plants. Responsible for the Consumer Electronics marketing and promotions Mainstream division in Mexico. From January 2001 to January 2007 (6 years 1 month) Group Account Manager @ Responsible for the revenue and profitability and the performance of strategic plans, supervising men hours investment, BTL initiatives, communication implementation for different brands and products and new businesses. Ten persons reporting directly to me (one assistant, three account persons and three creative teams) in the following brands: Roche Labs.(OTC vitamins prod. Redoxon, Berocca, Supradyn and Recordati). Quaker State: (Auto motor oil and industrial oil). Philips Mexicana: (DAP Domestic appliances and personal care, Philishave, Cellesse, Satinelle). Corn Products Corporation: (Hellmann’s dressings division line, BNF division Mazola, Maizena, Karo syrup, Karo Bebé, AdeS, Niágara).Roche Lab.: Redoxon, Berocca, Supradyn and Recordatti, Ernst & Young/ Mancera (Consulting), Continental Airlines (Different destinations in Mexico and USA) From March 1996 to December 2000 (4 years 10 months)

Postgraduate, Marketing @ Universidad Iberoamericana, Ciudad de México From 1987 to 1989 Universidad Autónoma Metropolitana From 1978 to 1983 Felix Ramirez is skilled in: Efective Communication, Team Leadership, Perseverance and..., Marketing Communications, Internal Communications, Corporate Communications, Public Relations, Media Relations, Marketing Strategy, Marketing, Strategic Communications, Product Development, Management, Creative Direction, Marketing Management, Brand Management, Spanish, Digital Marketing, Advertising, Leadership, Strategic Planning, Social Media Marketing, Integrated Marketing, Market Research, Direct Marketing, Market Planning, Marketing Research, FMCG, Media Planning