My background includes 15+ years of consumer marketing background in branding, including Package Goods, Technology, Apparel, Footwear, Retail and Online marketing. I have deep agency and creative experience and have invested significant time in my career focused on building brands. My strengths include managing and directing large teams, working on branding/creative initiatives, running complex projects and managing
My background includes 15+ years of consumer marketing background in branding, including Package Goods, Technology, Apparel, Footwear, Retail and Online marketing. I have deep agency and creative experience and have invested significant time in my career focused on building brands. My strengths include managing and directing large teams, working on branding/creative initiatives, running complex projects and managing a P&L. I work best in fast paced, risk-taking environments that provide autonomy. I am at my best when I am managing diverse, high-performing teams that are passionate about their product and serving their consumers.
Specialties: Consumer package goods, beverage marketing, high-tech marketing, branding and identity work, online marketing, agency management, interactive design management (discovery, storyboarding, site flow and pathing, interaction design management, visual design management), creative process management (print, online and in-store), managing large complex teams, project management
Vice President Global Marketing @ From March 2014 to Present (1 year 6 months) Cypress, CaliforniaExecutive Director, Consumer and Small Office Marketing, North America @ *Manage Consumer Marketing organization for North America including 67 person team and largest global media budget for Dell Inc. *Responsible for segmentation, media mix and spend across all television, print, social, experiential and online vehicles. *Currently revamping consumer process to account for long-term 360 planning and strategy in addition to the go-to-market teams. *Manage CRM and contact strategy and all touch points pre and post-purchase. *Accountable for all demand and engagement-based metrics specific to quarterly P&L goals. *Partner with global agency and internal teams to develop world-class creative for overarching creative campaign and in-quarter sales events. From February 2012 to Present (3 years 7 months) Austin, TXExecutive Director, Global Site Design @ My responsibilities include managing a 58 person global team responsible for the design, architecture and copywriting on Dell.com. My team serves as Dell's in-house interactive agency and is responsible for runing user-experience projects and applications for Dell.com, producing all creative content for product launches and managing the architecture for our global site. From July 2010 to May 2012 (1 year 11 months) Director, Global Creative @ Manage Dell's internal digital, offline and brand focused design organization. Our 52 person team is focused on strategy, user-centric web design for dell.com and Dell's brand design language. We manage the majority of the strategic project work for dell.com, partner with Dell's external agencies, support internal clients and art direct initiatives. From January 2008 to July 2010 (2 years 7 months) Senior Manager, Consumer Online @ Responsible for online P&L management, site analytics, site merchandsing and creative redesign of dell.com for systems, electronics and accessories. From January 2005 to January 2008 (3 years 1 month) Brand Manager, Dell Televisions and Displays @ Managed all marketing activities, including product mix, pricing, forecasting, online merchandising and sales support for Dell branded television and displays. Led fastest go-to-market process from concept to final product in Dell's Display history. From May 2003 to January 2006 (2 years 9 months) Assistant Brand Manager @ Managed development of new product line. Led competitive defense. Developed in-store retail packaging for Costco, Sams' and Walgreens. From 2002 to 2003 (1 year) Consulting @ Led Cerner's surgery software consulting practice, including managing 12 person team and all on-site engagements. From 1995 to 2000 (5 years)
Master of Business Administration (MBA), Marketing and Corporate Strategy @ University of Michigan - Stephen M. Ross School of Business From 2000 to 2002 BSed, Science @ The University of Georgia From 1991 to 1995 Fara Howard is skilled in: Project Management, Storyboarding, Consumer Package Goods, Brand Management, Marketing Management, Online Advertising, Product Marketing, Cross-functional Team..., Competitive Analysis, Marketing Strategy, Segmentation, Digital Marketing, Integrated Marketing, Product Management, Customer Insight, Product Development, Direct Marketing, Global Marketing, Marketing Communications, Market Research
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