PR & Marketing, London.
Over 7 years of experience in fashion and design. Communications and project management.
Organised and an exceptional communicator across all levels and areas;
Strong contacts with senior UK and international press;
Effective and pro-active problem solver;
Multi-task project management and effective organisation at the highest level.
Responsibilities:
Development of strong working relationships throughout the Fred Perry organisation; national and international;
Effective management of external PR agencies;
The development of seasonal national and international PR and product placement strategies for the brand in fashion, music and lifestyle media.
Driving all market specific key fashion news stories plus the development, planning, production, execution and reporting of the brand and seasonal product stories;
Proactive product pitching to secure product placement in all key UK and select international media to drive sales adopting both a commercial and customer focus;
Monitoring and reporting competitor activity and relevant industry trends, events and opportunities;
Management of a pr assistant and intern;
Improving and developing of existing office systems;
Draft, edit and disseminate press releases and other relevant PR materials;
Management of look books from initial idea to casting, location, shoot management on the day, editing, re-touching and compilation of imagery into final look book;
Constantly building and driving product seeding in music, tv and film as well as dressing other opinion formers;
Continuous liaising with all international pr/marketing agencies, agents and distributors ensuring each territory is ‘on message’ and communication is consistent and segment specific;
Global Marketing Manager @ From November 2014 to Present (1 year 2 months) Laurel Wreath Business Development Manager @ From June 2014 to October 2014 (5 months) London, United KingdomPR Manager @ From June 2012 to October 2014 (2 years 5 months) London, United Kingdomsales representative Benelux @ From July 2011 to July 2012 (1 year 1 month) projectmanager Fashion Culture @ From October 2009 to July 2012 (2 years 10 months) sales agent showroom Belgium @ From October 2011 to June 2012 (9 months) Antwerp Area, Belgiumfreelance projectcoördinator Fashion 2011-2012: 'High Fashion Low Countries' @ From June 2011 to June 2012 (1 year 1 month) Brussels Area, Belgiumeditor book on Exactitudes @ From April 2011 to June 2012 (1 year 3 months) Rotterdam Area, Netherlandsjunior partner @ From September 2009 to June 2012 (2 years 10 months) sales assistant Benelux and Germany @ From December 2010 to September 2011 (10 months) sales assistant Europe, Japan and US @ From October 2009 to May 2011 (1 year 8 months) sales assistant @ From January 2009 to May 2010 (1 year 5 months) projectmanager @ www.palmaas.nl From September 2009 to December 2009 (4 months) communication @ From 2008 to 2009 (1 year) lifestyle editor @ From 2006 to 2006 (less than a year)
Master of Arts, Cultural Organization & Cultural Entrepreneurship, Cum laude @ Erasmus Universiteit Rotterdam From 2004 to 2008 MA, Arts, Cum laude @ Erasmus University Rotterdam From 2004 to 2008 Eve-Marie Kuijstermans is skilled in: Public Relations, Fashion, Marketing, Social Media, Sales, Marketing Strategy, Film, Project Management, Event Management, Photography, Brand Development, Magazines, Product Marketing, Social Media Marketing, Art, Advertising, Creative Direction, Online Marketing, Marketing Communications
Websites:
http://www.fredperry.com