Brand management professional with demonstrated strategic thinking ability and results-oriented drive for success in a fast-paced environment. Former combat-decorated military officer offers proven leadership skills to achieve solid team performance in order to impact top line growth and deliver bottom line results. Professional development within the consumer packaged goods, alcohol and foodservice industries give breadth of experience in all aspects of brand management, and demonstrate flexibility and the ability to think outside the box to achieve desired results.
Core competency qualifications include:
• Cross-Functional Team Management/Leadership
• Business Strategy Planning
• Innovation Stage Gate Management
• Innovative Product Commercialization
• Integrated Marketing Campaign Development
• Trade & Consumer Promotions/Merchandising
• Brand Development & Maintenance
• Product Positioning & Placement
• Local Activation of Global Platforms
• Agency Collaboration & Management
• Volume & Sales Forecasting
• Market-specific Sales Strategy Development
• P&L/ Budgeting / Cost Control
• Syndicated Data Analysis
• Pricing Strategy/ Price Gap Management
Associate Director of Marketing @ From May 2014 to Present (1 year 8 months) Senior Brand Manager @ From April 2013 to May 2014 (1 year 2 months) Brand Manager @ From March 2010 to April 2013 (3 years 2 months) Associate Marketing Manager @ From November 2008 to April 2010 (1 year 6 months) Sr. Associate Brand Manager @ From May 2006 to November 2008 (2 years 7 months) Attack Aviation Battalion Fire Support Officer/Battle Captain @ From November 2004 to May 2006 (1 year 7 months) Assistant Aviation Brigade Fire Support Officer @ From January 2004 to November 2004 (11 months) Assistant Battalion Operations Officer @ From June 2003 to January 2004 (8 months) Force Field Artillery Headquarters Liaison Officer/Battalion Civil Affairs Officer @ From August 2002 to June 2003 (11 months) Field Artillery Firing Battery Headquarters Platoon Leader @ From December 2001 to August 2002 (9 months) Division Artillery Headquarters Battery Executive Officer @ From January 2001 to December 2001 (1 year)
Master of Business Administration (MBA), Marketing Mgmt, General Mgmt, Entrepreneurship, Strategic Mgmt, Managerial & Organizational Behavior @ The University of Chicago Booth School of Business From 2014 to 2017 Bachelor of Science (BS), American Legal Systems @ United States Military Academy at West Point From 1996 to 2000 Erin VanLanduit is skilled in: Training, Marketing Strategy, Product Development, Forecasting, Operations Management, Analysis, Product Management, Cross-functional Team Leadership, Contract Negotiation, Personnel Management, Tactical Planning, Product Innovation, Team Building, Brand Development, Brand Management