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Erik Tarui


Head of Marketing & Brand Development

Corona, California

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Erik Tarui's Email Addresses & Phone Numbers

Erik Tarui's Work Experience

Performance Doubler, Inc.


Eastvale, CA

M13 Company

Head of Marketing

March 2017 to July 2018

Greater Los Angeles Area

Loot Crate

Head of Growth Marketing

August 2016 to February 2017

Greater Los Angeles Area

Erik Tarui's Education

Fullerton College

Associate's Degree, Business Administration and Management, General

1996 to 1999

Cal State Fullerton

Erik Tarui's Professional Skills Radar Chart

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Strong sense of self

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Erik Tarui's Estimated Salary Range

About Erik Tarui's Current Company

Performance Doubler, Inc.

Performance Doubler is a digital marketing agency specializing in customer acquisition, web site optimization, reporting & analytics, and video optimization. Past and present clients include AXS, Experian, Examiner,, Guthy|Renker, Machinima, and Playtap Media Ventures.

Frequently Asked Questions about Erik Tarui

What company does Erik Tarui work for?

Erik Tarui works for Performance Doubler, Inc.

What is Erik Tarui's role at Performance Doubler, Inc.?

Erik Tarui is Founder

What is Erik Tarui's personal email address?

Erik Tarui's personal email address is e****[email protected]

What is Erik Tarui's business email address?

Erik Tarui's business email addresses are not available

What is Erik Tarui's Phone Number?

Erik Tarui's phone (213) ***-*231

What industry does Erik Tarui work in?

Erik Tarui works in the Online Media industry.

Who are Erik Tarui's colleagues?

Erik Tarui's colleagues are Robert Olson, Matt Hoffman, Donna Chindamanee, Carter Reum, Brent Murri, Kevin Weiss, Sabeena Ladha, and W. Choi

About Erik Tarui

📖 Summary

Founder @ Performance Doubler, Inc. Performance Doubler is a digital marketing agency specializing in customer acquisition, web site optimization, reporting & analytics, and video optimization. Past and present clients include AXS, Experian, Examiner,, Guthy|Renker, Machinima, and Playtap Media Ventures. Eastvale, CAHead of Marketing @ M13 Company Managed marketing strategy from planning to execution for a diverse range of companies including Fossil (eCommerce), Chomps Snack Sticks (CPG), Panacea (Beauty), and more. • Mentored marketing leads for more than 5 CPG brands and managed agency/media partners while also developing marketing plans and setting budget requirements.• Developed and executed digital go-to-market strategy with a 7 figure budget for the product launch of the Misfit Vapor Smartwatch which included content creation, paid & organic social media, influencers, video distribution, SEM, PLAs, display ads, native ads, events, podcasts, email campaigns, and remarketing. • Improved conversion rates by more than 2X by shifting media mix, leveraging email marketing, and site optimizations yielding a 171% increase in YOY Gross Revenue.• Increased Misfit’s Instagram fan base by 10X to 260,000 in just 12 months through a cohesive content, influencer, and publishing strategy. • Identified opportunities for Chomps to scale underleveraged campaigns in search and email while also implementing new channels such as affiliates and a referral program resulting in a 300% increase in average monthly direct-to-consumer sales.• Ran business development to broker partnerships, sponsorships, event participation, and collaborations for multiple brands within the M13 portfolio.• Evaluated investment opportunities by providing insight into prospective company’s marketing effectiveness, saturation, and overall prowess. From March 2017 to July 2018 (1 year 5 months) Greater Los Angeles AreaHead of Growth Marketing @ Loot Crate Led a 25-person digital marketing department comprised of customer acquisition, influencers & eSport sponsorships, creative design, email marketing, and analytics. Managed a $10 million annual marketing budget across a diverse range of marketing channels including influencers/content creators, Facebook, Instagram, search engine marketing, podcasts, display advertisements, and event sponsorships.• Restructured the marketing team to align skillsets, interests, and expertise with reprioritized marketing channels to increase acquisitions while controlling for margin at scale.• Aligned Marketing department with cross-functional teams to increase companywide communication.• Acheived 62% higher response rates on paid Facebook campaigns through persistent creative testing, targeting optimization, and obtaining advertiser access to 3rd-party partner Facebook accounts.• Generated 185% lift incremental sales on Google by introducing keyword expansions, search extensions, Product Listing Ads (PLAs), and shopping ads. • Reduced acquisition costs by more than 30% by eliminating inefficient marketing spend.• Saved more than $200K annually by renegotiating terms with vendors and terminating ROI-negative deals. From August 2016 to February 2017 (7 months) Greater Los Angeles AreaVP, Marketing & CRM @ textPlus, Inc. Managed all aspects of customer acquisition, engagement, and retention for the textPlus and NextPlus mobile apps. Employed both organic and performance-based tactics such as App Store Optimization, Mobile Marketing Automation (push notifications, news feed, and emails), viral campaigns, promotions, CPI networks, SEM, and Facebook.• Grew Nextplus app from 3,000 MAU to 2,000,000 MAU within first 6 months of app release.• Spearheaded predictive analytics project allowing me to work with the product team to modify the onboarding experience resulting in a 271% increase in 30-day user retention.• Achieved top 10 placement on both Apple and Google Play stores through ASO.• Improved customer engagement through automated push notifications, in-app notifications, and email marketing.• Developed new revenue opportunities and increased app virality via new in-app content distribution methods.• Secured bridge funding by demonstrating the ability to drive efficient CPIs through paid marketing efforts. From February 2015 to July 2016 (1 year 6 months) Marina del Rey, CaliforniaSenior Director of Marketing @ Machinima Owned global and domestic video distribution across a suite of YouTube channels to support sales campaigns and sponsorships. Through my analysis, I was able drive video viewership in a reliable and repeatable way which reduced hard marketing costs and human resources exerted prior to my arrival.• Forecasted, launched, executed, and optimized key tent-pole video distribution events, while providing insights and analysis to the Executive Team.• Increased gross margin of sales campaigns by as much as 75% by improving the accuracy of forecast models and optimizing marketing campaigns.• Developed a marketing playbook on how to effectively build awareness & demand on YouTube cost-effectively.• Established KPI benchmarks and instilled analytical rigor to Machinima’s marketing efforts and sales packaging.• Managed 3rd party agencies and vendors in innovative ways to support marketing efforts.• Initiated AB testing to both marketing creative and programming within a complex environment of ever-changing variables increasing response rates by as much as 35.5% with 99.9% confidence. From January 2013 to April 2014 (1 year 4 months) West Hollywood, CADirector, Web Analytics & Optimization @ Disney Interactive Media Group Oversaw the web analytics and optimization of multiple Disney Interactive Web properties and email marketing for Disney Online. Responsible for generating incremental revenue, engagement, and registration into the websites by managing teams that conduct both A/B and multivariate (MVT) tests. Additionally, drive the strategy behind leveraging multi-channel data (online & offline) to increase efficiencies in areas of up-sell, down-sell, cross-sell, and retention of existing members, as well to improve current acquisition metrics. Coordination with many departments to ensure timely delivery of reports, tests and other programs. From May 2010 to December 2011 (1 year 8 months) Sr. Director, Marketing Analytics and Optimization @ Experian Pro-actively led new initiatives and developed robust capabilities that resulted in exponential growth. Oversaw all performance marketing initiatives including SEM, SEO, display, email marketing, affiliates, and multivariate testing. Managed a cross-functional team of 8 and a $40M marketing budget. Implemented leading analytics and attribution solution. • Earned the ‘Experian Elite’ award 5 times for exceeding revenue goals by over 120% annually. • Increased conversion rates by more than 30% through perpetual optimization of creative, landing pages, order forms, and email campaigns yielding more than $25M in incremental sales annually. • Increased and maintained natural search rankings for on highly trafficked head terms by implementing site enhancements and through URL restructuring.• Dramatically improved reporting insights, availability, accuracy, flexibility, and performance by overhauling the legacy analytics platform with a modernized solution.• Managed's NASCAR sponsorship of Roush Racing in the '06 Busch Series. From May 2002 to May 2010 (8 years 1 month) Account Executive @ Yahoo! Search Marketing Identified, developed, and managed relationships with advertisers and agencies to run campaigns on the original Search Engine Marketing platform.• Consistently exceeded monthly sales goals with top months peaking at over 164%.• Closed strategic brand deals advertisers such as Ann Taylor, Subaru, and View Sonic.• Offered consultative selling techniques since SEM was a nascent concept. From October 2000 to May 2002 (1 year 8 months) Account Executive @ AltaVista Created successful relationships with online merchants to merchandise their products on AltaVista’s comparative shopping engine.• Closed 30% of all contracted deals exceeding $2M in annual advertising revenue.• Managed the entire sales cycle from prospecting to technical implementation.• Developed internal CRM system for tracking sales leads and to improve communication with existing accounts. From October 1999 to September 2000 (1 year) Senior Director of Content Marketing & Social Media @ Experian Consumer Services Experian® is a global leader in providing information, analytical tools, and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Orange County, California AreaDirector, Engagement & Retention Marketing @ Disney Interactive Media Group Managed a team of marketing managers and guest services representatives to increase engagement and retention through various touch-points. Oversaw the day-to-day operations and managed vendor relationships for SEM, SMS, e-mail campaigns, and site optimization. Decision maker for company-wide initiatives such as site redesigns, technology selections, sales campaigns, sweeps/promotions and media agencies. • Led initiatives that delivered a 33% increase in guest Opt-Ins, 22% increase in e-mail CTR, and 68% lift in video starts within six months by optimizing the user experience by leveraging A/B and multivariate testing. • Increased guest acquisition and engagement on average 20 – 30% by analyzing and reshaping existing SEM, SMS, e-mail, contextual ads, display media, YouTube TrueView, and Facebook initiatives. • Expanded and refined Social IQ strategy. Sought after and tested leading-edge technologies implementing Radian6, CalmSea, Inc., and EmPower Research tools to gain insights and deliver a more personalized experience. • Improved Guest Experience by reengineering internal systems, protocol and platforms that increased transparency, response times, and productivity. • Increased ROI/optimization of existing media buy platform. Instituted downstream analytics (beyond the click) of media buys to test and reallocate budget as needed to deliver the highest return for any particular metric. From December 2011 to November 2012 (1 year) North Hollywood, CA

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In a nutshell

Erik Tarui's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Erik Tarui's Willingness to Change Jobs



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