« After 20 years in the food industry, Eric is a complete and multifunctional senior executive who has been creating and developing numerous brands and new businesses. His core competencies are sales / marketing (national and international), owing to the management of leading brands that account among the most powerful brands of Campofrio Food Group. From definition to execution, Eric is highly familiar with strategic thinking and rationale. Business development and Innovation at 360° have been a key driver both from a function perspective and a personal one. Through different experiences, Eric has developed a complete vision of the innovation funnel, from the idea to the implementation, together with a global positive attitude toward change. He manages complex projects and has an ability to address problems in their whole dimensions. Whatever the cultural environment, Eric has developed his career path in different countries (France, Spain and Italy), working all over Europe. It provides him with a profound multi-cultural profile and linguistic skills with 4 fluently spoken languages : spanish, italian, english and french. Through experiences in Sales, R&D, BU management, from operational functions to corporate ones, Eric is a pragmatic and complete business manager ready to manage full products lines and businesses. His last experience has shown a strong ability in contributing to transforming organizations. »

Deputy COO @ - Operations perimeter in Naturex: Sourcing, Manufacturing, Supply Chain, Sales, Marketing - Key area of focus: Process management, Sales & Operations planning, Marketing/Business Units Management, Business Development, Strategic Planning From November 2013 to Present (2 years 2 months) Avignon Area, FranceMarketing and R&D Director @ • Member of the Fiorucci Italy Board of Directors • Responsible for the group marketing strategy and associated plans, from annual to long range plan • Management of NPD and optimization process (recipes redefinition on more than 50% of the total portfolio) * Management of national and European brand positioning • Managed a team of 20 people • Turnover: 300 millions Euros • Reported to : CEO Main Achievements: total brand repositioning and brand identity redefinition, portfolio management (more than 30% sku’s reduction) and redefinition, innovation : 20% of total NS, most viewed campaign ever on You Tube: 2,5 millions views and a total of 24 millions OTS (www.potereesalumi.it or facebook) From July 2011 to June 2013 (2 years) Rome Area, ItalyCategory Development and Innovation Dir. @ • Member of the Business and Customer Development Corporate team of CFG • Selection, priorization and development of the European CFG category growth strategies, Management of CFG Innovation Committee • Defined common NPD process in all 7 CFG countries • Leaded Portfolio management/sku rationalization projects • Management of cross-countries projects (platforms and new products) • Reported to : SVP Marketing and Sales Main achievements: • Creation of the CFG Snacking Platform, managing over 125 millions Euros • Creation of the CFG R&D Centers of expertise (3 centers in Europe) • Managed of the CFG Innovation committee (Marketing Directors and R&D Directors of the 7 CFG countries) – total sales perimeter (innovation) : 160 millions Euros • Front-End Strategy project, aiming to defining the european category strategy roadmap From February 2009 to July 2011 (2 years 6 months) Madrid Area, SpainR&D Director @ • Member of the Aoste Board of Directors • Responsible for global and transversal development and innovation (all networks : retail, export, food-service) : management of the overall innovation processes and recommendation to strategic platforms • Management of strategic projects in Optimisation (objective : cost reduction of 10 millions Euros, 6 plants involved) • Managed a team of 15 people composing 4 technological platforms • Reported to : CEO From August 2006 to October 2009 (3 years 3 months) Lyon Area, FranceBusiness Unit Director @ • Started up new Business Unit (strategic diversification toward the « convenience food market » ; first target : sandwiches) - Defined business plan and economic model + full Marketing and commercial management • Managed P&L • Set up of dedicated team (12 members : Salesforce, Marketing, Customer Service, R&D), Organization (including subcontractor for production), annual + 3 years business plans • Direct management of the national retailers (year 1 listings : Auchan, Atac, Carrefour, Champion, Cora, Monoprix, Leclerc, Intermarché) • Reported to : CEO From March 2003 to January 2006 (2 years 11 months) National Key Account manager @ • National negotiations for the self-service range of products (Aoste, Justin Bridou, Cochonou, Calixte) with Auchan and Intermarché • Responsible for turnover (50 millions Euros) and profitability • Special Mission: Best practice initiatives on « meat snacks » in collaboration with the american commercial and marketing teams of Sara Lee Foods – USA • Reported to : Commercial Director From January 2001 to March 2003 (2 years 3 months) Marketing Manager @ • Managed entire annual and long term plan on the following brands : JUSTIN BRIDOU (first voice market share, 90% awareness), COCHONOU (93% awareness), CALIXTE • Defined and managed NPD funnel (launching of Justin Bridou Snacks, today biggest CFG Platform) • Managed of a 8 people team (Product managers, Assistant Product managers, Assistants) • Turnover : 150 millions Euros ; Value MS : 38% • Coordinated Media for Aoste Group within the « Media pool team » of Sara Lee (General policy definition for media buying) • Reported to : CEO From December 1997 to January 2001 (3 years 2 months) Lyon Area, France

Ingénieur en Agriculture (Master degree in agri-economics), agri-business, food-processing, marketing, international trading @ EPF Ecole d'Ingénieurs From 1985 to 1990 Ingénieur, Agro-alimentaire @ Groupe Ecole supérieure d'Agriculture d'Angers From 1985 to 1990 Eric Villain is skilled in: Strategic Planning, Product Development, Negotiation, Business Strategy, Marketing Strategy, Food, Innovation Management, FMCG, Product Launch, Business Process Improvement, Change Management, Retail, Sales Management, Management, Strategy, Market Research, New Business Development, Marketing, Business Development