Passionate and highly motivated digital marketer, strategist and business development professional. Significant experience and success in e-commerce, social media, display advertising, affiliate marketing, email marketing, blogger relationships and emerging technologies. Recognized for combining strategic thinking and entrepreneurial creativity to help develop and execute impactful strategies and initiatives that drive bottom line growth. Exceptional understanding and use of existing and emerging technologies to drive growth, innovation and efficiency. Superb leadership, interpersonal, problem resolution and analytical skills. Successful start-up and mid-sized company experience.

Growth Marketing Lead @ From March 2015 to Present (10 months) Senior Manager, Acquisition Marketing @ Develop and manage all elements of Rue La La’s paid acquisition channels to achieve profitable new customers and revenue targets. Channels currently consist of Facebook, Network Display, Paid Search, Affiliates, Mobile Application Installs and Custom Media Partnerships. Run all aspects of Rue La La’s ad-technology and media vendors - Develop business cases, negotiate pricing, contracts, develop tests and optimize relationships. Engineer and manage paid customer retargeting efforts through Facebook and network display products as well as all required technology and media vendors. Develop and analyze testing strategies to deliver actionable opportunities for digital marketing programs. Collaborate closely with internal creative and programming teams to maximize performance and optimize customer experience. Create analytics and reporting solutions, optimizing the marketing mix and media spend driving optimal profitability across the entire paid acquisition budget. Currently deliver these reports to the executive team. Speak at industry conferences and events. From August 2013 to Present (2 years 5 months) Greater Boston AreaManager of Digital Marketing Strategy and Business Development @ Develop and manage all elements of Rue La La’s paid acquisition channels to achieve profitable new customers and revenue targets. Channels currently consist of Facebook, Network Display, Paid Search, Affiliates, Mobile Application Installs and Custom Media Partnerships. Run all aspects of Rue La La’s ad-technology and media vendors - Develop business cases, negotiate pricing, contracts, develop tests and optimize relationships. Engineer and manage paid customer retargeting efforts through Facebook and network display products as well as all required technology and media vendors. Develop and maintain testing strategies to deliver actionable opportunities for digital marketing programs. Collaborate closely with internal creative and programming teams to maximize performance and optimize customer experience. Create analytics and reporting solutions, optimizing the marketing mix and media spend driving optimal profitability across the entire paid acquisition budget. Currently deliver these reports to the Chief Marketing Officer and executive level. From March 2012 to August 2013 (1 year 6 months) Marketing Associate @ • Responsible for signing and launching new marketing partnerships to drive new members and revenue. • Negotiated and executed deals across 12 different digital media verticals. • Created the partner marketing strategy, providing road map and tactics for achieving channel goals. • Launched and managed Rue La La’s affiliate marketing program. • Executed partnerships with top tier national e-commerce and Boston-based brands to sell their products and services on Rue La La • Created “Vote for Style,” the unique social program connecting Facebook to the Rue site, driving social media and revenue goals. From 2011 to 2012 (1 year) Greater Boston AreaMarketing Coordinator @ • Responsible for all aspects of the Smartbargains affiliate program. • Optimized current relationships as well as grew total partners each year. • Implemented sales and marketing strategies resulting in record setting new customer acquisition performance in both 2009 and 2010. • Served as a key contributor to the re-structuring of Smartbargains’ business model to serve as a liquidation site for Rue La La. • Integral member of internal strategic planning team that coordinated products, offers, profitability targets and site optimization. • Managed marketing’s Profit and Loss statement used by the executive to monitor and forecast strategic initiatives. • Developed the first ever custom affiliate landing page program significantly increasing conversion rates and driving innovation. From July 2008 to 2010 (2 years) Greater Boston Area

Master of Business Administration (M.B.A.) @ Babson College - Franklin W. Olin Graduate School of Business From 2012 to 2014 Bachelor's degree @ Indiana University Bloomington From 2003 to 2007 Eric Sherman is skilled in: Social Media Marketing, Social Media Measurement, Digital Strategy, Business Strategy, Sales, New Business Development, New Customer Acquisitions, Display Advertising, Affiliate Marketing, Email Marketing, Emerging Technologies, ROI Strategies, Retargeting, Search Advertising, Lead Generation