Dynamic, motivated and results oriented executive marketing technologist. Expert at meeting business needs via information architecture, business analysis, project deployment, product management, marketing, and strategy. Expert in web and mobile, CRM and ERP. Keen focus on accomplishing business objectives with relevant, efficient and differentiated solutions. EXPERTISE • Marketing technology: 17+ years defining and applying web, CRM, social, search, mobile, applying current and evolving technology to the marketing business process • Business process analysis: over 20 years of in-depth process assessment and improvement • Business client relationship management: 17 years of client-facing roles, with ability to interface with all levels of management; pitching, proposing, and maintaining client relationships • Product launch: launched new products in software, hardware, and services, in multiple industries, over several decades. • Campaign planning and execution: conceiving, developing, executing, analyzing and improving marketing campaigns since the 1980s • Over 15 years experience with program/project/product planning and management. Well versed in software development methodologies and processes. Implementation and delivery • Resources management: 15 years experience managing cross-functional technical and non-technical delivery teams across multiple locations (on-shore/off-site, and off-shore). • Technical expertise: Information Architecture, Business Analysis, web development, web and user experience design, project management, quality assurance/control, and release management, with a total of 17 years in software and related fields • Industry expertise: 8+ years pharmaceutical industry promotional knowledge with publishing regulations, med-legal review and copy clearance processes, and FDA submissions. 3+ years government contracting and public transit industry; 7+ years software and IT services industry. 15+ years telecommunications industry

Vice President of Information Architecture @ • Information Architecture - Established and championed the information architecture strategy. Managed definition of specifications for health care professional web portals, mobile applications, and related campaigns and data processes. Advised clients to support and enable multichannel marketing. Provided direction to the Information Architecture discipline and effectively managed the team of Information Architecture and User Experience resources. Managed IA group workload and delivered to agreed upon milestones • Digital Strategy - Translated client business goals and objectives into effective and achievable information architecture strategy • Collaborative Teaming - Conferred with healthcare industry clients and agency teams (digital strategists, creative teams, account teams, developers, testers) to define an information architecture that effectively delivered client objectives • Client Management - Created and maintained strong formal and informal lines of communication ensuring consistent, accurate dissemination of information to stakeholders.Supported client projects at ICC as well as at its IPG sister agencies, TRIO and PACE. Participated in pitches •.Standards and Practices - Created digital documentation standards for ICC to drive consistency across clients, projects and agency teams • Data Integration - Defined strategies to improve data integration, data quality and data delivery for client projects in web, mobile and multichannel marketing • Policy and Process - Championed strategic Information Architecture objectives and garnered support from clients’ IT organizations. Defined the processes required to support the business objectives and best align to clients’ IT Enterprise Led the effort to architect JJDentalProfessional.com for Johnson & Johnson Oral Care’s premier brand, Listerine. This strategic web portal achieved finalist status at the 2013 Medical Marketing & Media Awards in the “Best Branded Website for Healthcare Professionals” Category. From March 2011 to June 2015 (4 years 4 months) Senior IT Consultant @ • Information Architecture - led business and technical architecture for the Novartis MedPortica Healthcare Professional web portal. This greenfield project was a cross-franchise, cross-product web portal which displayed content selectively based on the user’s medical specialty, geography, and individual profile; it included branded product information and also supported multichannel marketing campaigns, including electronic rep-to-doctor communication. MedPortica was one of the early efforts, now common in pharmaceutical IT, to apply common marketing platforms across the enterprise • Client and Project Management - Key liaison between business stakeholders, IT teams, creative agencies, and onshore/offshore development vendors. Managed the project through initial specification and launch, and multiple subsequent major releases including platform replacement, rearchitecture, and major redesigns. Supported the business team through rounds of med-legal compliance review • Business and Technical Analysis - Defined requirements and aligned the functional, data, and process planning for the operational and data ecosystem in which the portal would operate • Cross-functional Team Leadership - Managed onshore and offshore resources that developed, tested, operated, and maintained the portal. Selected, staffed and managed business analyst/architecture project resources • Campaign Planning and Execution - Prepared and delivered branded multichannel campaigns which leveraged the portal From November 2006 to December 2010 (4 years 2 months) Senior Advisor @ Advised on startup new-product development and launch activities.Managed projects in healthcare IT (until 2011). From 2006 to December 2010 (4 years) E-Marketing IT, Product Launch, Market Entry @ New product introduction, with hands on product launches in hardware, software, and services. Campaign planning and execution. IT consulting for process definition and improvement, marketing, and business infrastructure. From October 2002 to December 2010 (8 years 3 months) Sr. Director of Marketing @ iRail was a supply chain management (SCM) software startup focused on the public transit industry • Marketing - Defined, documented and promoted hosted eprocurement software solutions for government public transit agencies. Represented iRail at industry events • Business Process - Created the marketing and customer support process and infrastructure for this startup from scratch • Client Management- Key liaison between business stakeholders and delivery team. Managed relationships and communication at upper management and executive levels. Included SOW approvals, project management, user adoption and training, as well as management of client’s perception towards services provided with emphasis on high quality of services and on-schedule/within-budget deliveries • Project Management - Oversight of project delivery through full SDLC, from engagement to production deployment and support. Identified and resolved issues which might otherwise have impacted the successful delivery of the projects • Business Analysis - Gathered high-level business requirements from key stakeholders and translated into functional requirements • Proven Results - Delivered documented 2-4% procurement net spending reductions in the first year following adoption of iRail’s competitive-bid eProcurement solution. As clients’ material procurement budgets were on the order of 100-200 million dollars per year, these savings were substantial From 2004 to 2006 (2 years) Sr. Director, Communications Industry Strategy @ PeopleSoft was then the only software supplier which was a top 2 vendor in both CRM and ERP • Solution Strategy – Defined strategy, software requirements, and marketing initiatives for ERP and CRM software line for the telecom/ISP/media industry vertical, which comprised more than 10% of PeopleSoft’s total revenues. Coordinated across multiple product lines for multi-product solutions • Sales Support - Applied expertise in telecom business processes to extend the PeopleSoft value proposition and to help close business with industry-relevant sales pitches. This led to strong growth in accounts and a 10% license revenue increase in 2001, despite the severe one-third drop in telecom clients’ capital spending that year following the high-tech market meltdown of 2000 • Marketing/PR – Expressed PeopleSoft's unique value propositions for the communications services industry. Created audience-relevant content for promotional materials. Represented PeopleSoft at events and tradeshows on three continents, gave conference presentations and media interviews, solidifying PeopleSoft’s reputation as a credible and relevant technology provider in the communications industry • Software Product Definition - Wrote requirements for PeopleSoft CRM for Communications, which won Billing World and OSS Magazine’s CRM Excellence Award and other industry plaudits, further polishing PeopleSoft’s industry credentials • Alliance Management – Defined, built, and managed strategic alliances From 2000 to 2002 (2 years) Director of Product Management @ Telcordia, the leading OSS (Operational Support Systems) software and services supplier to the telecommunications industry, is now part of Ericsson • Product Management – Defined, developed and launched Telcordia Order Manager, an innovative product that integrated telecom customer support functions to network operations, and Telcordia’s first product offering in the customer care space • Alliance Management – Negotiated and maintained formal alliance relationships with third party software vendors in customer care and in telecom billing • Business Development – Represented the Customer Care and Billing business unit’s products and services to international and domestic local, long distance, data, cable and Internet service providers, press and analysts. Pitched new business From 1998 to 2000 (2 years) Sr. Offer Manager, International Consumer Long Distance @ AT&T was then the premier ethnic consumer marketing company • Cross-Functional Team Leadership - Led multicultural teams. Acquired and retained international telephony customers, marketed in-culture, in a dozen languages in the US. Integrated offshore marketing in future customers’ countries of origin in a globalized acquisition and retention strategy • Churn Management - As promotions team lead, reversed AT&T’s long-term market share erosion, regaining 2% market share from MCI and Sprint in only 6 months. Market size was $8 billion – you do the math • Marketing – As Senior Offer Manager, researched, developed and introduced One Rate International, the prime international calling plan for AT&T (1997). Three million customers enrolled in this program in the first 9 months, producing in excess of $1 billion in annual revenue. This plan was the first time a major carrier introduced a simple, understandable international pricing structure – justified by the market research that I commissioned • Diplomacy & Negotiations – As Senior Country Manager, led the team that negotiated with North Korea to turn up phone service between DPRK and US. DPRK was the only country that could not be called from the US, so beating the competition to reach this agreement enabled AT&T’s key 1995 marketing claim that only on its network could a US caller call every country on earth • Product Management – As Senior Country Manager, managed P&L for the $250 million calling to Korea and Japan. Gained 3% share and raised net margins 7-fold for calling to Korea in 1994; grew profits another 53% in 1995, exceeding the goal by $11 million. • Reporting and Analytics - Defined, managed and tracked offers and campaigns. Devised and introduced mathematical models for lifetime customer profitability by language spoken and country called. Until I created these models, the main success metric was market share measured in call time minutes – a measure of volume, not value From 1994 to 1998 (4 years) Senior Internal Auditor - CAPP program @ Nominated by senior management for select fast-track corporate audit program, which trained its participants for AT&T general management • Business Process Analysis and Redesign - Performed operational audits to assure that business process and internal controls adequately prevented waste, fraud, and mismanagement • Financial Management – Executed financial audits. Identified over 1 cent per share of stock ($13 million) in excess reserve, and specified the needed algorithm corrections From 1992 to 1994 (2 years) Sr. Product Manager @ This unit, later spun off from AT&T, was a major supplier to the telecommunications industry Product Manager/Market Manager, Optoelectronics (1988-1992) When fiber to the home and fiber to the curb (FTTH/FTTC) were still a distant dream of telecom visionaries, already I was bringing to market real-world products, supporting the commercialization of fiber optic industry standards that eventually enabled these dreams to become reality • Managed P&L for a $20M product line and introduced new products • Launched AT&T’s first optoelectronics products for both FDDI and for SONET • Initiated and negotiated the first multivendor agreement for optoelectronics interchangeable parts • Streamlined market operations and sales support • Developed and documented business, market and product plans Strategic Planning/Market Research Associate/Manager (1983-1987) • Derived data analysis to support AT&T senior management business and investment decisions • Assessed market potential of new Bell Labs technologies; not only for advances to existing Microelectronics products, but also executed the earliest market research for industry-revolutionizing technologies, including flat panel plasma displays, voice recognition and synthesis software, and fiber optic sensors for the process control industry • Supervised consultant research valued over $1M From 1983 to 1992 (9 years) Allentown, Pennsylvania Area

Bachelor of Arts, History @ Princeton University From 1976 to 1980 Master of Science, Chemistry @ Lehigh University From 1980 to 1983 Eric Chen is skilled in: CRM, Strategy, Cross-functional Team Leadership, Product Management, Management, Product Launch, Business Analysis, Project Management, Business Strategy, Marketing Management, Leadership, SEO, Start-ups, Marketing Strategy, Marketing