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Emma Johnson

Director, Marketing

B2B software and SaaS marketing executive, team builder and strategist.

Mountain View, California

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Emma Johnson's Email Addresses & Phone Numbers

Emma Johnson's Work Experience

Endicia

Director, Marketing

October 2010 to Present

Mountain View, CA

Homefield Strategies

Principal

October 2006 to September 2010

San Francisco Bay Area

Sun Microsystems

Chief of Staff & Senior Manager, Worldwide Analyst Relations: Operations & Strategic Programs

September 2005 to August 2006

Menlo Park, CA

Emma Johnson's Education

Colgate University

BA, French Literature & Language

About Emma Johnson's Current Company

Endicia

Company executive responsible for Marketing department at Endicia, a leading provider of software solutions and services for ecommerce shipping. Overall responsibilities include development of integrated digital marketing strategies spanning product marketing, product management, demand generation, advertising, public relations, analytics, SEO/SEM and social media for execution by internal teams paired with advertising, PR and social media agencies. Oversee...

About Emma Johnson

📖 Summary

Accomplished, high energy B2B marketing executive with great breadth of experience at start-up, mid-size and Fortune 1000 SaaS, software and services companies. Proven ability in all aspects of marketing including strategy, communications, social media, digital marketing, analytics, demand creation, lead generation, sales engagement, product marketing and product management. Outstanding reputation as a leader who achieves revenue and brand awareness goals through a blend of interpersonal, marketing and technical skills.Director, Marketing @ Company executive responsible for Marketing department at Endicia, a leading provider of software solutions and services for ecommerce shipping. Overall responsibilities include development of integrated digital marketing strategies spanning product marketing, product management, demand generation, advertising, public relations, analytics, SEO/SEM and social media for execution by internal teams paired with advertising, PR and social media agencies. Oversee strategy and agency relationships for awareness and conversion campaigns, enforcing consistency of brand, message, experience and measurement across a broad landscape of online, offline, earned, paid and owned channels. Product management and product marketing responsibilities include managing the team for strategic market, competitive, customer and product insights, analyses and forecasts; market requirements, key message and launch plan development and execution; sales collateral development; functional specification development and product planning. From October 2010 to Present (5 years 1 month) Mountain View, CAPrincipal @ Strategic marketing consultancy for small-medium sized high tech B2B firms. Expertise in vertical industry strategies, positioning, market opportunity analyses and business case development. Key projects: * Vertical market analysis and opportunity assessment; * International market opportunity assessment and target evaluation; * M&A research and analysis; * Lead generation strategy and program creation; * Sales collateral development, including customer-facing presentations and white papers. From October 2006 to September 2010 (4 years) San Francisco Bay AreaChief of Staff & Senior Manager, Worldwide Analyst Relations: Operations & Strategic Programs @ Ran day-to-day operations of Sun’s worldwide industry analyst relations (AR) team. Team was comprised of 18 members internally, plus 23 at external agency. Led Strategic Programs to advance Sun corporate executive relationships with Gartner, Forrester and IDC senior analysts, research directors and executives. Introduced monthly reporting for senior management re: Sun’s progress with global top 40 industry analysts, plus key insight garnered from specific interactions including consultancies, inquiries and briefings. From September 2005 to August 2006 (1 year) Menlo Park, CADirector, Field & Industry Marketing @ Built and managed a team dedicated to developing solutions specific to key targeted industries, and supporting the field sales team in their efforts towards these markets. Team developed go-to-market and demand generation strategies, as well as positioning and communications. Developed and implemented new demand creation program, emphasizing industry-specific opportunities for telephony-based speech recognition solutions tailored towards enterprise call centers for the Fortune 1000. Formed territory strategy for North American sales team, including key target account lists. Built sales tools and templates to support company strategies, including regional seminar series, “Sales Dialog” scripts, solution definitions, sales hooks and customer references. From June 2001 to September 2005 (4 years 4 months) Menlo Park, CAGroup Product Marketing Manager @ Established and managed Product Marketing team at Nuance responsible for all product lines. Emphasis was on product business case development, product positioning and outbound communication strategies. Led strategic analyses of new technologies, products and industry opportunities including multi-modal, telematics, embedded devices and the telecommunications and financial services industries. Introduced product launch program to streamline launch efforts, improve team efficiency and increase launch impact. From March 2000 to May 2001 (1 year 3 months) Menlo Park, CADirector, Product Management & Marketing @ Created and led the Product Management & Marketing team for 2Bridge, a company developing web-based content management systems for the Fortune 500, with focus on the Financial Services industry. Oversaw two platform products and three vertical applications. Revamped the product lifecycle development process with VP of Engineering. Conducted press and analyst interviews; participated in monthly customer and partner visits. Managed all aspects of product management from inception to market implementation including market analysis, competitive research, usage studies, UI development, product planning, positioning, branding, packaging and launch. In addition to managing Product Marketing, also responsible for Documentation team, graphic designer and Training manager. From January 1998 to March 2000 (2 years 3 months) San Francisco, CAProduct Manager, Flashboards @ * Successfully launched Remedy’s first Java client, Flashboards 2.0, a visual management tool for monitoring business process performance in real-time. * Responsible for product P&L, product direction, feature development and competitive analyses. * Developed and delivered marketing messages, collateral and sales tools for global sales force and partners. From 1996 to 1997 (1 year) Mountain View, CA Emma Johnson is skilled in: Marketing Strategy, Analytics, Sales Enablement, Strategic Brand..., Product Marketing, Lead Generation, Digital Marketing, Cross-functional Team..., Salesforce.com, Product Management, Enterprise Software, Demand Generation, Strategy, SaaS, Business Strategy, Competitive Analysis, Marketing Communications, Solution Selling, Go-to-market Strategy, Start-ups, Public Relations, Analyst Relations, Messaging, Online Marketing, Sales, Social Media Marketing, Field Marketing, Integrated Marketing, B2B, Product Strategy, Marketing Management, Executive Management, Marketing Automation


Emma Johnson’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Emma Johnson

What company does Emma Johnson work for?

Emma Johnson works for Endicia


What is Emma Johnson's role at Endicia?

Emma Johnson is Director, Marketing


What is Emma Johnson's personal email address?

Emma Johnson's personal email address is e****[email protected]


What is Emma Johnson's business email address?

Emma Johnson's business email addresses are not available


What is Emma Johnson's Phone Number?

Emma Johnson's phone (213) ***-*775


What industry does Emma Johnson work in?

Emma Johnson works in the Computer Software industry.


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Extraversion (E), Intuition (N), Feeling (F), Judging (J)

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