Public Relations Manager @ • Develop communication strategies and yearly calendar • Create communication and marketing content • Ensure brand integrity in all marketing and communication tools • Oversee creative design and production of microsites, press kits, look books and other communication tools • Idealize and manage product launches and all media events • Manage media list • Identify and initiate brand visibility opportunities • Key media contact • Create communication initiative reports • Analyze partnership and sponsorship opportunities • Photo shoot production • Manage department budget From January 2013 to Present (2 years 11 months) Communication & Media Relations Consultant @ • Create and ensure execution of communication and public relations plans for various clients (Pfizer, Allergan, Direct Impact pour Ford Canada, Safe Kids Canada, Groupe Investors, Arrondissement Verdun, Revera, Les Effrontés, Boehringer Ingeleim) • Adapt and implement communication and public relations plans originated by our Toronto affiliate agency • Manage client accounts and budgets • Brief and assist spokespersons • Conceptualize and manage events • Maintain privilege media relations • Write press releases, media advisory, communication plans and client proposals • Manage junior consultants and coordinators • Advise and support junior consultants From January 2012 to November 2012 (11 months) Public Relations Advisor @ • Responsible for positioning the brand in Canadian media • Conceptualize and develop public relations and communication tools • Organize and brief JACOB spokesperson for interviews • Create and maintain media contact lists • Company media contact for all requests • Write all press releases for both the company and the brand • Select and manage all seasonal public relations samples • Responsible for celebrity sponsorship and television appearances • Write texts for website and customer newsletters • Responsible for all charitable and sponsorship requests • Responsible for internal charitable, social and environment initiatives • Conceptualize and develop charitable, social and environment initiatives targeting customers • Responsible for the familial Basmaji Fondation From May 2009 to December 2010 (1 year 8 months) Communication Editor @ • Write and translate marketing texts for customers (Flyers, website, coupons, in-store campaigns, product knowledge hangtags and hand-outs) • Write press releases and Public Relations • Write and translate the internal magazine for sales teams giving them product knowledge information, sales tips and seasonal trend information • Select garments, create looks and photograph dressed bust-forms to illustrate the internal magazine and non-transactional website • Organize photo-shoots and select garments for hand-outs • Acting Campaign Photo Shoot Supervisor when needed From July 2007 to May 2009 (1 year 11 months) Marketing Coordinator @ • Develop and coordinate production of marketing tools • Coordinate campaign productions • Organize campaign photo shoots • Facilitate communication between the Marketing and Buying departments • Write and translate internal and external communications and marketing texts • Collaborate in the development and execution of special marketing events and initiatives • Develop promotional items and coordinate their production • Coordinate hoarding visuals production and installation for upcoming and closed for renovation stores • Follow through with diverse marketing initiatives From July 2004 to May 2007 (2 years 11 months)

2004, Gestion de la mode, concentration marketing @ Université du Québec à Montréal From 2000 to 2004 2000, Diplôme d'études collégiales - commerce @ Champlain Regional College From 1998 to 2000 Emilie Gentes is skilled in: Media Relations, Communication Content & Strategy, Public Relations, Project Management, Copywriting, Event Planning, Marketing Communications, Product Launch, Photo Shoot Production, Corporate Social Responsibility, Publicity, Marketing, Consumer Products