I have over a decade of marketing experience and excel at developing campaigns that seamlessly connect each marketing component to truly surround and resonate with the target audience. My biggest strength is problem solving, more specifically, having the ability to provide custom and efficient solutions. I have the unique talent of being able to think strategically and develop creative solutions as well as analyze data, extract actionable insights and incorporate solid rational behind each strategy. I have experience reaching a variety of target audiences and meeting a number of diverse objectives, including acquiring new customers, increasing sales, creating and growing brand awareness and encouraging engagement.
While the majority of my early career was spent planning and buying all types of media (with an emphasis on digital media), I have been fortunate to participate in several other roles and functions within each agency, allowing me to wear several different hats. In my most recent roles I have focused on providing strategic direction, winning new business, analyzing data, developing & implementing processes, creating & growing teams and managing campaigns.
Digital Strategist, Brand Communications @ From October 2015 to Present (3 months) Columbus, Ohio AreaMedia Consultant @ From April 2015 to October 2015 (7 months) Media Director @ -Established and managed media service offering and media team, allowing the agency to bring media planning and buying in-house
-Managed planning, buying, trafficking, reporting and optimizing of media campaigns
-Created standardized processes and timelines for media planning and buying, paid search, tracking, tagging, analytics, reporting and optimization From April 2014 to March 2015 (1 year) Associate Vice President, Digital Media Connections @ -Managed the Digital Media Connections team, responsible for digital display, SEO, paid search and analytics offerings
-Provided digital strategies (including paid, owned and earned) for existing and potential clients
-Enhanced and increased digital media offerings through developing standardized processes and reporting in order to develop efficiencies and optimize results From July 2013 to April 2014 (10 months) Associate Media Director @ From July 2011 to July 2013 (2 years 1 month) Columbus, Ohio AreaMedia Supervisor @ From July 2008 to July 2011 (3 years 1 month) Senior Media Planner @ From November 2007 to July 2008 (9 months) Media Planner/Buyer @ From April 2005 to November 2007 (2 years 8 months) Assistant Media Planner @ From February 2004 to April 2005 (1 year 3 months)
Bachelor of Science, Journalism--Advertising Management @ Ohio University From 1999 to 2003 Emilie DeLong is skilled in: Strategic Planning, Online Media Management, Strategic Communications, Digital Media Integration, Team Management, Multi-media Marketing Campaigns, Campaign Strategies, Insight Generation, Analytics, Media Buying, Media Planning, Campaign Management, Integrated Marketing, Digital Media, Display Advertising