More than 15 years’ professional experience with increasing levels of leadership in marketing and communication for the leading automotive sector companies. Skilled in strategic planning and implementation; able to prioritize effectively, multi-task, cross functional and results driven. Capable to conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand and product images. Proven ability to drive and execute successful brand and product launches. Adept in working within an international environment.

Global Senior Operational Marketing Manager, Electric Vehicles Range @ Develop and implement electro mobility marketing programs and processes with external partners and internal divisions : municipality strategies, business provider contracts, public infrastructure access cards. Lead role for digital strategy (new alliance platform, charge spot finders maps) and corporate events management (EVS27, Futurapolis, Post Expo..). From July 2013 to Present (2 years 6 months) Global Marketing Planning Manager, Electric Vehicles Range @ Drive and facilitate programs and processes to support electric vehicles range market introduction (4 products, leader in Europe). Managed range business plan follow up (volumes, expenses, distribution), support ZOE launch, first full electric mass-market vehicle. From 2012 to 2013 (1 year) Paris Area, FranceBrand Marketing Manager Europe, Light Commercial Vehicles Range, Nissan Europe @ Manage business performance and action plans of LCV range in Europe (5 products, +50K new cars/year). Define and implement product marketing strategy for the current product portfolio (line up, pricing, expenses, distribution, promotion) and life cycle planning management. Led market launch of NV200 (1st LCV crossover) and NV400 (cross badge with Renault). From 2008 to 2012 (4 years) Paris Area, FranceProduct Marketing Manager Europe, SUV and 4x4 range, Nissan Europe @ Performance monitoring and marketing actions plans set up to support business plan performance (+40K new cars/year, > 20% segment share). Developed business cases to support future product development, defining volume, turnover and expenses to deliver product profitability. From 2007 to 2008 (1 year) Paris Area, FranceCommunication Manager, International Operations @ Manage 360° corporate communications strategy worldwide : brand management, PR, internal coms, media planning, corporate positioning, product launches, advertising, digital, sales support, events and tradeshow marketing. Lead role for new brand roadmap/identity project, key markets brand launch with private partners (China, Iran, Mexico), tradeshows (Shanghai AutoShow, TeheranAutoFair, AutoShow Guadalajara..), press trips (Paris Dakar, Paris-China Silk Road Adventure..). From 2004 to 2007 (3 years) Paris Area, FranceMarketing Manager, Asia and Pacific Region @ Field experience with branches and private network for the company strategic region, key markets Iran (Top 4 company sales), China, Australia, Indonesia and Malaysia. Managed and implemented marketing actions plans and programs: product offer, pricing, promotional actions. Full product range repositioning in Malaysia and Australia (cross badge Mack Trucks). From 2002 to 2004 (2 years) Paris Area, FranceBusiness Intelligence Coordinator, International Operations @ Accountable for the mid-term 3-year business plan set up and market intelligence activities (sales reporting, forecasts, market and competitors analysis, product survey plans). From 2000 to 2002 (2 years) Paris Area, FranceSales Support Coordinator, International Operations @ In charge of defining and implementing sales support processes and tools (trainings, incentives programs, CRM, POS) From 1999 to 2000 (1 year) Paris Area, France

HEC Paris From 2006 to 2006 The University of Glasgow From 1995 to 1997 Tyumen State Institute of World Economics, Management and Law From 1993 to 1997 Elena Dubuc is skilled in: Pricing, Marketing Strategy, Business Planning, Marketing Communications, Product Management, Brand Management, Public Relations, Product Marketing, Business Strategy, Vehicles, Sales Operations, Key Account Management, Marketing, B2B, Automotive, Product Development