Product Leader with 12 years of Product Management | Seeking New Director or Senior Level Opportunities
Seattle, Washington, United States
Product Development Consultant @ TheaterMania Consulted with the Product and UX managers on the products that were in the pipeline prior to switching roles and worked to help on board the new development and product teams.Responsibilities:- Strategize with stakeholders and managers about current and upcoming projects and features- Consult on the agile development process- Consult on design...
Product Development Consultant @ TheaterMania Consulted with the Product and UX managers on the products that were in the pipeline prior to switching roles and worked to help on board the new development and product teams.Responsibilities:- Strategize with stakeholders and managers about current and upcoming projects and features- Consult on the agile development process- Consult on design and UX for current and upcoming features and products- Consult with editorial about video production and digital magazine requirements- Provide feedback on the product roadmap and backlog From March 2014 to August 2014 (6 months) Greater Seattle AreaSenior Developer / Project Manager @ TheaterMania I was the primary developer and project manager for TheaterMania.com and other products related to the primary website. Responsibilities:- Manage developers on various short and long term projects- Develop feature lists and requirements- Produce wireframes and design layouts/UX for various web based products- Work with the design and development teams to carry the product vision through to completion- Develop prototypes and manage front-end development- Strategize about feature development and new products with company stakeholders From August 2006 to November 2008 (2 years 4 months) Greater New York City AreaFront End Developer @ Logical Design Solutions I worked on the Nasonex website redesign doing front-end development and flash animation.Responsibilities:- Front-end development (HTML, CSS and Javascript)- PSD to HTML development- Flash development and animation- Design consultation From May 2006 to July 2006 (3 months) New JerseyLead Tester/Tester @ Activision I worked as a tester on various games like X-Men Legends II, Doom 3: Resurrection and console games from the Call of Duty series. I was the Single Player Floor Lead on Call of Duty 2 for PC.Responsibilities:- Managed teams of testers on high profile games including: Call of Duty 2 and X-Men Legends 2 - Wrote and compiled bug reports for Project Leads- Created checklists for the testers to use to aid in testing various aspects of the games- Assisted in checking the technical requirements for various Xbox games From March 2004 to May 2006 (2 years 3 months) Santa Monica, CADesigner, Developer, Marketing Consultant @ Freelance Web Design and Development I designed and developed a number of web sites for various clients includingHighlights:- Designed and launched a mobile app for a women’s health business.- Designed and managed the development of a stock music website- Managed SEO and SEM for various sites across different verticals, in many cases greatly improving their rankings and lead generation.- Developed websites from mock-ups and PSDs that I designed for clients- Developed sites using HTML, CSS, ColdFusion and jQuery From 2002 to 2004 (2 years) VariousVarious Art Department, Cinematography, Producer @ Freelance Film Crew Worked on various productions in various roles in the art department on independent feature and short films. I also produced and shot a short film or two.See http://www.imdb.com/name/nm0383593/ for more info. From 1997 to 2004 (7 years) VariousHead of Product (WordFly) @ POP From March 2020 to October 2020 (8 months) Seattle, Washington, United StatesDirector of Product Management | Program Manager @ 55zero From August 2019 to January 2020 (6 months) Greater Seattle AreaSr. Product Manager @ PeopleConnect Continued Sr. Product Manager role from Classmates.com after company was acquired. - Gathered requirements from business, users, development, and data analysis to lead end to end product and feature development. - Worked with cross-functional teams to develop products and features and lead product discovery- Created pitch decks, P&L statements, and business case documents for new potential products and worked cross-functionally to get buy in from stakeholders and other leaders in the company- Led the product discovery process and business analysis for new products to be built from scratch, acquired, or for older products to be redesigned. - I managed as many as 7 products in various stages of design and development at a time, all primarily within the people search space or closely related industries- Executed A/B tests, 404 tests, marketing tests, and advertising campaigns to test hypotheses and validate business assumptions - Studied and regularly reported on market trends, competitor updates, and future forecasting related to the people search industry From January 2016 to July 2019 (3 years 7 months) Seattle, Washington, United StatesSr. Product Manager @ Classmates.com - Gathered requirements from business, development, and the end users to create new features and update existing features on the website to improve engagement and monitizable interactions- Worked with cross-functional teams to get buy in on new products and features, gather additional requirements, and ensure that needs were met during the design and development process- Led the end to end re-development and redesign of the Classmates.com digital yearbook experience. Using focus groups and market research, we started from scratch and created a unique experience that increased engagement and user satisfaction leading to increased sales and traffic growth. (You have to be logged into the site to see the new version of the yearbook feature).- Led an effort to increase engagement with High School Reunions on the website and created a wizard style feature that walked users through the process of either attending, or urging a classmate to create a reunion event. The product increased engagement by 600%. - Led the end to end design and development of a memorials feature where users could create digital memorials for classmates. The feature had a 90%+ user satisfaction rating when compiling feedback on the feature. - Organized and led focus groups and brainstorming sessions- Identified process improvements and worked with stakeholders from other teams to implement and improve our lean development process- Created powerpoint pitch decks, excel documents to track KPIs, and business case documents for features and products From January 2015 to January 2016 (1 year 1 month) Seattle, Washington, United StatesProduct Manager @ Classmates.com From October 2014 to January 2015 (4 months) Director of Product / Product Manager @ TheaterMania Promoted from Senior Web Developer in 2008, I managed the US and UK development and creative teams for TheaterMania.com, WhatsOnStage.com, the underlying custom CMS platform and our related mobile and social products. The custom platform allows our teams to create a large amount of original content on a daily basis supporting our nearly 2mm monthly visitors across all our of our products. Responsibilities:- Strategize with company stakeholders about the overall direction of our products and services- Conceptualize new products based on user interaction, personas and analytics data and manage their design and development to completion- Manage and oversee design and UX for all of our products- Work with the UX team to develop prototypes and wireframes- Work with the editorial team on the content strategy for the website- Collaborate with marketing and sales teams to increase traffic and provide unique advertising opportunities for our clients- Manage the SEO and SEM for our web sites- Manage the backlog and product road map- Create and support OvationTix.com B2B site (OvationTix is a SaaS event-ticketing platform serving over 700+ clients)- Designed BroadwayMania (a Facebook theater trivia game) that at its peak had over 300k users with an average time on site topping 9 mins- Designed the Industry Services site that allows theater producers and marketing teams to post and manage their shows on TheaterMania.com- Conceptualized, launched and served as Creative Director on the TheaterMania.com Digital Magazine. Available in the Apple App Store. From November 2008 to March 2014 (5 years 5 months) Greater New York City Area
TheaterMania
Product Development Consultant
March 2014 to August 2014
Greater Seattle Area
TheaterMania
Senior Developer / Project Manager
August 2006 to November 2008
Greater New York City Area
Logical Design Solutions
Front End Developer
May 2006 to July 2006
New Jersey
Activision
Lead Tester/Tester
March 2004 to May 2006
Santa Monica, CA
Freelance Web Design and Development
Designer, Developer, Marketing Consultant
2002 to 2004
Various
Freelance Film Crew
Various Art Department, Cinematography, Producer
1997 to 2004
Various
POP
Head of Product (WordFly)
March 2020 to October 2020
Seattle, Washington, United States
55zero
Director of Product Management | Program Manager
August 2019 to January 2020
Greater Seattle Area
PeopleConnect
Sr. Product Manager
January 2016 to July 2019
Seattle, Washington, United States
Classmates.com
Sr. Product Manager
January 2015 to January 2016
Seattle, Washington, United States
Classmates.com
Product Manager
October 2014 to January 2015
TheaterMania
Director of Product / Product Manager
November 2008 to March 2014
Greater New York City Area
Consulted with the Product and UX managers on the products that were in the pipeline prior to switching roles and worked to help on board the new development and product teams.Responsibilities:- Strategize with stakeholders and managers about current and upcoming projects and features- Consult on the agile development process- Consult on design and UX for current and... Consulted with the Product and UX managers on the products that were in the pipeline prior to switching roles and worked to help on board the new development and product teams.Responsibilities:- Strategize with stakeholders and managers about current and upcoming projects and features- Consult on the agile development process- Consult on design and UX for current and upcoming features and products- Consult with editorial about video production and digital magazine requirements- Provide feedback on the product roadmap and backlog
What company does Edward Highfield work for?
Edward Highfield works for TheaterMania
What is Edward Highfield's role at TheaterMania?
Edward Highfield is Product Development Consultant
What industry does Edward Highfield work in?
Edward Highfield works in the Entertainment industry.
Who are Edward Highfield's colleagues?
Edward Highfield's colleagues are Kelly Selden, TATIANA FEDOSSEEVA, Cory Nelson, Vicki Allison, and Katherine Lynde
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