Head of Engagement @ Working on the market leading Entertainer mobile application, to drive engagement from consumers, merchant partners and employees. From أكتوبر 2015 to Present (3 شهور) Freelance SEO and Digital Marketing Strategist @ Freelance digital strategy development and SEO consulting to a selection of private clients, ranging from small local businesses to large consumer goods
Head of Engagement @ Working on the market leading Entertainer mobile application, to drive engagement from consumers, merchant partners and employees. From أكتوبر 2015 to Present (3 شهور) Freelance SEO and Digital Marketing Strategist @ Freelance digital strategy development and SEO consulting to a selection of private clients, ranging from small local businesses to large consumer goods and travel companies.
I provide one on one digital coaching and SEO action plans for clients or internal teams, enabling them to be more awesome online. From يناير 2012 to Present (4 من الأعوام) Marketing Manager @ Developing and managing global digital content marketing campaigns within Lodging Partner Services. Working across the portfolio of Expedia, Inc brands in 30 languages.
Predominantly delivered via email, I manage the end to end campaigns including copywriting, localisation, deployment and post campaign analysis.
This role requires extensive split testing, segmentation and gaining insight through data to build business cases, as well as regular reporting to senior stakeholders within the business on campaign performance and next steps. From يوليو 2014 to يونيو 2015 (عام واحد) Geneva Area, SwitzerlandDigital Strategist @ Providing digital strategy consulting and project management services to multi-national clients. With a focus on web marketing strategy, SEO, analytics and internal communications, across multiple markets and in multiple languages.
I managed the delivery of large digital projects such as web and mobile applications, as well as consult on content and digital strategies rooted in effective analytics and data insight. From أكتوبر 2012 to يوليو 2014 (عام واحد 10 شهور) Online Marketing Manager @ In charge of the full marketing communications strategy, budget and tactical implementation for Distilled in the UK and US. Working across Distilled, SearchLove and LinkLove Conferences and DistilledU.
Focus on the development of a CRM and content marketing strategy. Recruitment and training of an internal marketing team, and championing agile marketing methodology internally. From يناير 2012 to أغسطس 2012 (8 شهور) لندن، المملكة المتحدةDirector @ Wasabi Travel Ltd is a web based Action Sports company that specialises in delivering information and authentic experiences to passionate sports enthusiasts. Our aim is to cut out the middle-man, and help passionate sports enthusiasts connect with local suppliers to enjoy the best experiences their sport has to offer. In addition we deliver information to help educate those looking to get into particular action sports, allowing them to do so safely and make informed decisions. Currently Wasabi Travel Ltd operates 2 websites: powderhuts.com and wasabitravel.com
As Director I devised and developed the concept, and launched the company to market. I continue to focus on operations, product development, sales and marketing strategy and growth. I also have created a full business and investment plan, and am actively involved in pitching the concept to and negotiating with potential Investors. From يوليو 2009 to أبريل 2012 (2 من الأعوام 10 شهور) Scotland Regional Marketing Manager @ Managing the launch and on-going growth of Streetcar in Scotland. Operating Edinburgh and Glasgow, with a team of 8 staff and growing membership base of both personal and business members.
Identifying local market opportunities and trends in order to further raise the brand profile and drive member acquisition. Developing a list of business client leads and ensuring we maximise every opportunity in both cities. From أبريل 2009 to أغسطس 2011 (2 من الأعوام 5 شهور) Corporate Events Account Executive @ Working in a separate division of the luxury family tour operator, PB Corporate Events focused on delivering unique, inspiring and high end corporate event experiences, conferences and incentives for Senior Managers. Working with a list of blue chip clients from across the spectrums of Banking and Finance, Professional Services and FMCG sectors, my role was to develop contacts, build leads and deliver effective pitches on brief to prospective clients.
I was also in charge of raising the PB Corporate Events profile and expanding our offering from our core market of ski incentives, and adding to that knowledge and expertise in a host of different corporate event sectors. From نوفمبر 2006 to أكتوبر 2008 (2 من الأعوام) Recruitment Consultant @ From 2005 to 2006 (عام واحد)
Diploma in Digital Marketing @ IDM From 2012 to 2013 2:1, Psychology @ University of Newcastle-upon-Tyne From 2001 to 2004 Ed Tucker is skilled in: SEO, Digital Marketing, Social Media Marketing, Google Analytics, Marketing, Web Analytics, E-commerce, Web Content Management, Email Marketing, Blogging, Online Advertising, SEM, PPC, Social Media, Marketing Strategy
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