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Donovan Erba

VP, Demand Generation and Marketing Operations

VP, Demand Generation and Marketing Operations at Infoblox

San Jose, California

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Donovan Erba's Email Addresses & Phone Numbers

Donovan Erba's Work Experience

Infoblox

VP, Demand Generation and Marketing Operations

Santa Clara, CA

Sencha

Senior Director of Marketing

October 2010 to February 2014

San Francisco Bay Area

CatapultWorks

Vice President, Web Marketing

April 2006 to December 2007

San Francisco Bay Area

Donovan Erba's Education

San Jose State University

BA, English

Donovan Erba's Professional Skills Radar Chart

Based on our findings, Donovan Erba is ...

Thoughtful
Leader
Engaging

What's on Donovan Erba's mind?

Based on our findings, Donovan Erba is ...

50% Left Brained
50% Right Brained

Donovan Erba's Estimated Salary Range

About Donovan Erba's Current Company

Infoblox

Frequently Asked Questions about Donovan Erba

What company does Donovan Erba work for?

Donovan Erba works for Infoblox


What is Donovan Erba's role at Infoblox?

Donovan Erba is VP, Demand Generation and Marketing Operations


What is Donovan Erba's personal email address?

Donovan Erba's personal email address is d****[email protected]


What is Donovan Erba's business email address?

Donovan Erba's business email addresses are not available


What is Donovan Erba's Phone Number?

Donovan Erba's phone (213) ***-*197


What industry does Donovan Erba work in?

Donovan Erba works in the Marketing and Advertising industry.


Who are Donovan Erba's colleagues?

Donovan Erba's colleagues are Cherif Sleiman, Pragya Singh, Luke Manning, Paolo Lauretti, Frederick Tsien, Hans TANIT, Alice Lee, Vanessa Lopez, Bryan Phan, and Greg Maxwell


About Donovan Erba

📖 Summary

VP, Demand Generation and Marketing Operations @ Infoblox Santa Clara, CASenior Director of Marketing @ Sencha Head of demand and corporate marketing for the Sequoia Capital-backed provider of HTML5 mobile and desktop app development frameworks and tools.Complete ownership of global marketing strategy and budget. Responsible for delivering pipeline coverage, eCommerce conversions, and campaign ROI results to executive management and board of directors.Developed and executed a worldwide, multi-channel awareness and demand generation campaigns with emphasis on digital marketing, website optimization, global field events, developer relations, and social media. Success metrics include: • Helped sales close over 10k+ customers, including 50% of the Fortune 100. • Grew worldwide developer community from 80K to over 2M in 3 years. • Increased eCommerce transactions by over 30% month-over-month. • Doubled web traffic from 500K to over 1.2M unique visitors per month. • Exceeded product download goals from 60K to over 120K per month.Managed global PR/AR agency and created thought leadership campaigns. Numerous awards including “Visionary” in three Gartner Magic Quadrants, and “Champion” in Info-Tech Research MEAP report.Built lead qualification team and worked closely with sales to identify effective sales channels. Hired and managed talented team of marketing managers and designers.Responsible for developing GTM plans to support 10+ product launches; ensuring messaging, assets, customer references, PR, and sales enablement was ready for launch day. From October 2010 to February 2014 (3 years 5 months) San Francisco Bay AreaVice President, Web Marketing @ CatapultWorks Started successful marketing agency (Websonify) that provided digital marketing, website strategy, Marketo/marketing operations, and Salesforce.com consulting to large enterprise and emerging growth companies. Clients included Seagate, Data Domain, Clearwell Systems, and Blue Coat Systems. Merged business into CatapultWorks and led the Internet Marketing division.As in-house digital marketing consultant, partnered closely with marketing and sales leadership to develop go-to-market programs that generated top of funnel leads and accelerated active opportunities via SEM, SEO, and paid media campaigns.Continuously designed and ran multivariate A/B experiments to increase website and landing page conversion rates. Built and delivered weekly performance reports with program analysis and action plan. From April 2006 to December 2007 (1 year 9 months) San Francisco Bay AreaDigital Marketing Manager @ Juniper Networks Following Peribit’s acquisition by Juniper Networks, joined corporate marketing to bring enterprise marketing expertise to a team historically focused on service providers.Complete ownership of multi-million-dollar SEM campaigns. Streamlined campaign keywords and ads, increased click-through rate (CTR) from .5% to over 3.0%, and increased web visitors by 15% in three months. Managed over 20,000 keywords and developed targeted landing pages to increase lead conversions. Presented case study to Google’s B2B sales teams on Juniper’s success with AdWords.Drove extensive digital advertising campaign in all major online publications for the networking industry. Worked closely with ad agency to develop display and retargeting strategy to increase and convert website traffic. The program delivered over 3 million impressions and generated >3,000 leads each quarter.Managed web marketing team responsible for Juniper’s corporate website and marketing intranet site. Provided ongoing best practices and consultation to key executives, site developers, and content owners on interactive activities. From July 2005 to April 2006 (10 months) Digital Marketing Manager @ Peribit Networks Inc. Developed and implemented company’s entire global web strategy and online marketing campaigns since the inception. Peribit’s second marketing employee (employee #17).Initiated and managed Google Adwords campaign, which generated more than 300 leads per month. Featured in Google case study promoting Adwords and referenced in a Forrester Research study on Pay-Per-Click advertising.Created monthly web marketing dashboard report for executive staff that justified online budget and aided in new site design, which increased visitor retention by 50%.Created, developed, and managed Peribit’s corporate website, partner extranet, and company intranet. Redesigned corporate website from product-focused pages to a solution-oriented content which tied customer success stories with application solutions.Increased traffic to corporate website from 100 visitors-per-month, to over 40,000 visitors-per-month through search marketing and online campaigns. Generated an average of 1,200 qualified leads through online marketing programs.Salesforce.com administrator responsible for ensuring data quality, enabling closed-loop analysis, and generating demographic lists for campaigns.Company acquired by Juniper Networks. From May 2001 to July 2005 (4 years 3 months) San Francisco Bay AreaProduct Marketing Manager @ Alcatel-Lucent Via acquisition of VitalSigns Software > INS > LucentDrove all Vital Suite SP product marketing including market and competitive analysis, product positioning and messaging, packaging, and documentation.Produced online and direct marketing campaigns, which increased awareness and promoted VitalSoft’s new products for service providers.Information architect for VitalSoft’s corporate website and designed and managed company intranet.Project lead and senior writer for all user documentation. Trained and managed junior writers. From December 1998 to April 2001 (2 years 5 months) San Francisco Bay AreaOnline Technical Editor @ Adobe Systems Co-developed and designed online customer support database of Adobe’s technical product content. Customers turned to the web for solutions instead of phoning support.Wrote and edited online technical solutions for Adobe FrameMaker products and contributed articles for Adobe Magazine. From October 1997 to December 1998 (1 year 3 months) San Francisco Bay AreaSenior Director, Demand Generation and Field Marketing @ Clari First marketing hire to launch company from stealth and support Series A, B, and C funding of over $61M from Sequoia Capital, Bain Capital Ventures, and Tenaya Capital.Established and grew ARR from $0 to $MM+ acquiring enterprise customers including Adobe, Dropbox, Palo Alto Networks, Okta, Qualtrics, Lenovo, and more. Achieved 100% growth each of the first 4 years with Marketing + SDR attributing ~70% of pipeline each quarter, every year.Leader on GTM team; worked with global field sales teams to identify target ICP accounts, align ABM strategy, and provide training to SDRs resulting in 3-5x pipeline coverage quarter-over-quarter.Developed integrated content and demand gen campaigns that built awareness, engagement, conversion, and retention through digital, web, video, email, and direct marketing channels. Head of web strategy, marketing operations, and technology (Marketo, Salesforce, Engagio, etc.).Built community of over 2,000 sales leaders through the creation of ground-breaking EXCEED event. Directed all aspects of annual EXCEED event at Levi's Stadium with C-level executives and VP-level sales leaders. Ran multi-city EXCEED local event series throughout North America.Orchestrated unique strategy at Salesforce’s annual Dreamforce conference resulting in over 100 prospect meetings, $4M+ in pipeline generation, and NNARR >$1M on a $100k budget, year-over-year. From February 2014 to August 2019 (5 years 7 months) Sunnyvale, CaDirector, Web Marketing and Brand @ LiveOps Initiated company’s online demand generation strategy – including marketing automation and Salesforce.com integration – resulting in pipeline growth from $100K to over $5M, and sustaining 15-20% growth of qualified leads quarter over quarter.Led the brand strategy, design, and re-launch of the corporate website, marcom materials, and sales tools. Creative director and producer of all web properties and collateral. Hired and managed creative agencies and contractors.Developed digital marketing strategy including paid search advertising, display advertising, affiliate marketing, email marketing, and search engine optimization. Performed demographic research, keyword discovery, ad design, re-targeting, and landing page development. Click through rates (CTR) average over 3% and conversion rates average 6% for key terms.Deliver performance reports to executive staff that measure the effectiveness of online marketing programs and recommend budget allocation to ensure continued success. Received “top talent” recognition for outstanding performance. From January 2008 to October 2010 (2 years 10 months) San Francisco Bay Area


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In a nutshell

Donovan Erba's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 9 month(s)

Donovan Erba's Willingness to Change Jobs

Unlikely

Likely

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