Proven talent with over 15 years experience-leading sales teams focused on National, Independent and Franchised accounts. Drives mix and profit with full P&L responsibility. High level of integrity.
• Develops and maintain strong customer relationships.
• Researches competition and uses that information to develop confident sales teams.
• Caring leader who spends time with his people and develops their careers.
• Structures and organize sales teams for maximum effectiveness.
Director HA Regional @ From March 2013 to Present (2 years 10 months) Vice President of Merchandising @ Responsible for merchandising all product categories, US, Canada and Mexico. This included all Consumer Electronics, Computers, Furniture and Appliances. Responsible for driving all product content for RAC Advertising. Lead Merchandising Directors’ and Managers to execute Line Reviews and roll out new strategies for TV’s, Upholstery, Bedroom and Dining. From October 2011 to July 2012 (10 months) Sales Director @ Account Executive – National Accounts – Benton Harbor, MI
• Directed sales and marketing for Rent-A-Center – one of the top customers for Whirlpool.
• Increased sales 30% and profit per unit 35%.
• Innovated a new training program to reach all 3,000 locations and collaborated with marketing to create new in-store POP that drove sales and profitability to new records.
Sales Director – California, Nevada – San Francisco, CA
• Directed five brands and $202 Million business ($80 Million Independent Retail, $122 Million National Accounts).
• Developed strong customer relationships. Merged the Whirlpool and Maytag Sales Force (keeping the best of both teams)
• Increased Average Sales Value 12% and became Whirlpool’s top profit division in the US. Promoted five people in 2007 From May 2005 to September 2011 (6 years 5 months) Sales Director @ Sales Director for Maytag from ’94 to ’06. Most of the regions managed were #1 in Sales. Focus was on developing and training sales people, building relationships with key accounts, and driving promotions.• Directed three brands – Maytag, Amana and Jenn-Air.
• Developed key accounts to all time highs that still stand today.
• Strategically launched a separate sales force for the Jenn-Air Brand.
• Reorganized the region to create customer-focused reps in the major metro markets – Seattle, Portland, San Francisco, LA, San Diego, Phoenix and Denver From September 1994 to May 2005 (10 years 9 months)
BSBA, Marketing @ University of Missouri-Columbia From 1976 to 1980 John Burroughs High School From 1972 to 1976 Donald Wilson is skilled in: Merchandising, Sales Management, Retail, Profit, Income Statement, Strategic Planning, Team Building, Inventory Management, Negotiation, Forecasting, Marketing Strategy, New Business Development, Product Development, Inventory Control, Account Management