Donald MacDonald’s Email & Phone

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Donald MacDonald

SVP, Head of Group Customer Analytics & Decisioning @ OCBC Bank

Donald MacDonald Contact Details

SVP, Head of Group Customer Analytics & Decisioning @ OCBC Bank
Head of Analytical Relationship Management @ OCBC Bank
Analytical CRM Consultant @ IBM

20 years experience helping companies drive value from analytical marketing - leveraging big data to generate actionable insights and increased revenues. Passionate about customer strategy, analytics & smart data visualisation with a talent for data led storytelling. Specialties: Campaign Management, Event Based Marketing, Data Science, Data Mining, Analytical CRM, Customer Analytics, Marketing Optimisation, Real-time cross sell, Recommender 

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