Audible / Amazon
VP Product Management
August 2013 to Present
Lawyers.com - LexisNexis
VP Product, General Manager - Lawyers.com, Martindale.com
January 2012 to August 2013
Senior Director of Product Management
July 2008 to December 2011
Director of Customer Segment
June 2007 to June 2008
Management Associate - Executive Development Program
September 2005 to June 2007
Shiboleth, Yisraeli, Roberts, Zisman
Attorney - Litigation & Transactions
March 1999 to May 2003
Israel Defense Forces
People Operations Officer (Lieutenant)
October 1994 to July 1995
Israel Defense Forces
Platoon Commander, Basic Training Base (2nd Lieutenant)
January 1993 to September 1994
Building a start-up business within Audible/Amazon, leading the development of new product lines in local and international markets. Building a start-up business within Audible/Amazon, leading the development of new product lines in local and international markets.
What company does Dikla Treves work for?
Dikla Treves works for Audible / Amazon
What is Dikla Treves's role at Audible / Amazon?
Dikla Treves is VP Product Management
What industry does Dikla Treves work in?
Dikla Treves works in the Internet industry.
High-impact business and product leader in Digital and Saas businesses. I make things happen by leveraging my experience and skills across product, marketing, content, strategy and sales. My passion is in leading disruptive new product initiatives including setting product vision and strategy, creating product/content roadmaps, driving go-to-market plans, and building top performing teams. I manage my business using a customer-centric, commercially-driven lens and focus on accountability and execution to get things done. I can acquire domain and business model understanding fast and work through complexity. Leveraging these strengths, I grasp the strategic “50,000 foot view” and work with my teams to translate it into actionable initiatives and bring together resources to deliver quantifiable bottom-line impact.VP Product Management @ Building a start-up business within Audible/Amazon, leading the development of new product lines in local and international markets. From August 2013 to Present (2 years 5 months) VP Product, General Manager - Lawyers.com, Martindale.com @ General Manager and product leader of a +$120M online lead generation and ratings business comprising of destination sites for professionals and consumers seeking legal advice. Responsible for US and Int’l P&L including strategy, product development, marketing, pricing, customer service, and sales, with direct staff of 20+, supporting a division of 400+ FTE's • Results: Reversed decline in lead gen business with YTD trajectory at double digit growth. Secured thousands new customers, reversed decline in customer retention and led to a significant increase in Net Promoter Scores. • Product Strategy: Revamped product roadmap by creating a commercially driven prioritization process; Integrated video, social, mobile, native advertising and chat into the product mix • Marketing & Customer Insight: Headed a multi-focused strategy including new customer acquisition and retention programs; Led a customer discovery process, shifting focus to customer-driven product and marketing initiatives • Lead Generation Strategy: Guided integration of demand and supply sides of lead generation activities to drive revenue growth and cost efficiencies. • Business Model Pivot: Spearheaded transformation of business models and pricing to drive customer ROI and shift the business from subscription to Pay-Per-Action business model. • Sales Strategy & Management: Improved sales force performance by leveraging segmentation to prioritize sales activity, and driving process improvements relating to account planning, outsourcing, comp structure and pricing. From January 2012 to August 2013 (1 year 8 months) Senior Director of Product Management @ Managed $30M SaaS product line including online/print content and internet communities. Responsible for P&L, strategy, product development, marketing, editorial, business development, pricing and sales. • Revenue growth: Generated double digit growth in focus markets; Best performance within BU. • Customer Discovery & Product Strategy: Initiated a customer insight study and leveraged findings to motivate teams to revamp product roadmap, sales and marketing. Led the creation of innovative workflow tool and drove UX design improvements generating 10X revenue growth within 2 years. • Sales and Marketing: Devised marketing campaigns, pricing plans and sales training tools. Shifted sales motion of direct sales staff to a targeted, proactive account planning, doubling sales conversion. • Strategic Partnerships: Managed strategic partnerships with top content providers; Led re- negotiations and targeted campaigns that drove double digit revenue growth and reduction in licensing fees. • Editorial team ops: Restructured content creation approach, resulting in staffing efficiencies. From July 2008 to December 2011 (3 years 6 months) Director of Customer Segment @ General manger of a $100M customer segment managing sales, marketing, pricing and product team to drive growth in the segment across multiple product lines; won Top Performer Award. • Number one segment in revenue growth within the region. • Market Strategy & Go-to-Market: Uncovered market trends and untapped opportunities across product portfolio through white space and benchmarking study. Led the creation of go to market plans including customer targets, marketing campaigns, and pricing • Sales and Account Management: Guided account planning, pricing and negotiations for 300+ customers and 30+ reps; Led the creation of market tools including price plan models, product pipeline tool and gap programs, and a comprehensive sales force guide on account planning. From June 2007 to June 2008 (1 year 1 month) Management Associate - Executive Development Program @ From September 2005 to June 2007 (1 year 10 months) Attorney - Litigation & Transactions @ From March 1999 to May 2003 (4 years 3 months) People Operations Officer (Lieutenant) @ From October 1994 to July 1995 (10 months) Platoon Commander, Basic Training Base (2nd Lieutenant) @ From January 1993 to September 1994 (1 year 9 months) MBA, Business @ Harvard Business School From 2003 to 2005 LLB, Law @ Tel Aviv University From 1995 to 1999 Dikla Treves is skilled in: Strategic Planning, Product Development, Segmentation, Marketing Strategy, P&L Management, Content Development, Product Management, Digital Marketing, B2B2C, SMB, Lead Generation, Strategy, Business Strategy, Negotiation, Digital
Introversion (I), Sensing (S), Feeling (F), Perceiving (P)
2 year(s), 2 month(s)
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