A customer centric marketing leader with a strong background in conventional and digital marketing, running a start- up business, and developing growth strategies for multibillion dollar businesses in retail, e-commerce, and fashion industries. Specialties: • Running marketing for a Business Unit/Category/Geo • Agency management and campaign development and execution with Agencies • Partner management and Coop marketing • Managing integrated marketing campaigns including both online & offline tactics such as TV, Radio, Print, SEO, SEM, Affiliates, Digital Display, Re-targeting and Email • Managing team, marketing budgets and P&L targets • Launching and running new business ideas A proud mother, curious traveler, adventurous cook and technology enthusiast. Writer behind the Personal style blog ‘thecolorfulcouturier’, active in the Bay area blogging and fashion community

Head of Consumer Marketing @ Most widely used shopping app at real-world stores in the U.S. (Nielsen) with 10 million users, driving $500M+ in sales for partners annually. Word Economic Forum Tech Pioneer and Top 10 Most Innovative Companies in Retail (Fast Company). From June 2015 to Present (7 months) San Francisco Bay AreaDirector of Marketing @ Marketing head for both www.rakuten.com and www.rakuten.com.br From January 2014 to June 2015 (1 year 6 months) San Francisco Bay AreaMarketing Manager @ Cross functional marketing leader with experience managing categories such Apparel, Baby, Electronics, Wireless and Entertainment. Managed an annual marketing budget of over $100MM. Key Achievements: Raised an unprecedented $85MM in MDF from large suppliers Drove Walmart Wireless market share position from #3 to #1 in a span of 2 years. Selected for coveted Harvard Business School Walmart Leadership program Received highest performance rating From June 2011 to December 2013 (2 years 7 months) Associate Marketing Manager @ 1) Brand and Innovation - June 2010 to June 2011 Conceptualized and built the business case to bring back Layaway. The program helped key Holiday Categories beat plan and drive traffic and loyalty during holiday 2011 2) Category Marketing - Baby and Apparel - June 2009 to June 2010 Lead all category marketing activities and became a champion of improving the Baby Registry experience to win with Moms From June 2009 to June 2011 (2 years 1 month) Summer Associate @ • As a member of McKinsey’s retail practice, developed marketing & channel strategy for one of the largest US apparel retailer • Developed key consulting skills such as project management, client relationship management, opportunity identification, problem solving & developing analytics driven recommendations From May 2008 to August 2008 (4 months) Founder and CEO @ Founded women’s formal wear Fashion Label called “Delicious Design, an affordable luxury”, dealing in Indian market, targeting women who want “designer apparel at an affordable price” From January 2005 to August 2007 (2 years 8 months) Fashion Designer @ Worked as a Fashion Designer with one of the largest garment export house in India. • Supervised design team responsible for designing apparel ranges, sampling, pricing, and presenting • Facilitated buyer handling (understanding brand philosophy, presentation of collection to buyers, and overseeing execution of orders) for accounts such as GAP, The Limited brands, and Marc Jacobs From May 2004 to December 2004 (8 months)

Management @ Harvard Business School From 2012 to 2013 MBA, Strategy / Marketing @ The University of Texas at Austin - Red McCombs School of Business From 2007 to 2009 UG Diploma, Fashion Design @ National Institute of Fashion Technology From 2001 to 2004 BA, English Honors @ Delhi University From 1998 to 2001 Devyani Gupta is skilled in: Relationship Management, Retail, Marketing Management, Cross-functional Team Leadership, Management, Financial Modeling, Pricing Strategy, Brand Management, Market Research, Customer Insight, Integrated Marketing, Marketing Strategy, E-commerce, Marketing, CRM