Derek Panfil's Email & Phone - PFCB - Milford, Michigan, United States

About Derek Panfil

Director of Strategic Planning @ PFCB Acquisition Due DiligenceConsumer SegmentationCRM program, card deployment + data captureFinancial Analysis, test evaluation, menu development From April 2007 to September 2010 (3 years 6 months) Senior Director @ Petsmart Business Development ServicesFinancial Analysis and Planning (Dog Grooming, Pet Training, PETSHOTEL)Senior Director of MerchandiseSenior Director of Pricing/Merchandise Services From 2000 to 2007 (7 years) Associate Consultant @ Bain & Company First Job out of UndergradDeveloped Management Consulting/Strategy Development skills From 1999 to 2000 (1 year) Executive with Merchandise, Marketing, and Multi-Unit Experience in both Corp and Franchise Systems @ none Data Driven, Dynamic and Passionate Leader that has a proven track record of driving results. Skillsets include an ability to combine customer and marketplace insights, with key business metrics, to lead teams as they transform go to market strategies that address specific customer journeys. - Sourcing, Private Label Development - Product selection/curation, space allocation, and merchandise presentation - Vendor negotiation, Pricing/promotion strategies enabled by sales and shopper data Milford, Michigan, United StatesChief Merchandising and Marketing Officer @ Pet Supplies Plus Merchandising and Marketing Leader that helped Pet Supplies Plus grow from 220 stores to more than 500 franchise and corporate units. Driving force behind building a customer centric, data driven culture within the merchandise and marketing team that drove both market share gains and increased shareholder value for the past 10 years. From October 2010 to March 2020 (9 years 6 months) Livonia, MichiganSVP Merchandising and Marketing @ Pet Supplies Plus - Integrated Marketing and Merchandise Teams for a unified go to market approach- Helped launch BOPIS and enhanced digital capabilities to drive growth through a new digital platform- New product and package development for PSP’s private brand assortment- Enhanced seasonal assortments- Utilized technology to improve decision making process on pricing/promotion of products- Implemented a unique social strategy at the unit level that drove 4x increases in engagement/following- Identified technology partner to help create customer segmentation for improved customer acquisition/retention metrics- Worked with CRM leader to create a Data Science Team From March 2017 to June 2019 (2 years 4 months) Livonia, MichiganSVP Merchandising @ Pet Supplies Plus Built and developed a merchandise team from the ground up. Helped lead work in creating an organizational roadmap for growth and instituting KPI’s that increased market share. Worked to redefine category roles, space allocation, and implemented an entire store reset. Introduced Private Label Product at PSP from start to finish; Brand Development, Packaging Creation, and Sourcing. Worked to redefine Distribution Strategies and implement a Joint Business Planning process to better evaluate our vendor partners. Instituted a Category Management program that helped merchants look more holistically at their categories/strategies to grow those categories. Implemented a new ERP system to give both merchants and vendors more accurate and robust data. From October 2010 to March 2017 (6 years 6 months)

Derek Panfil’s Personal Email Address, Business Email, and Phone Number

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Derek Panfil's Work Experience

PFCB

Director of Strategic Planning

April 2007 to September 2010

Petsmart

Senior Director

2000 to 2007

Bain & Company

Associate Consultant

1999 to 2000

Derek Panfil's Education

Southern Methodist University

BBA, Finance

1994 to 1999

About Derek Panfil's Current Company

PFCB

Acquisition Due DiligenceConsumer SegmentationCRM program, card deployment + data captureFinancial Analysis, test evaluation, menu development

Frequently Asked Questions about Derek Panfil

What company does Derek Panfil work for?

Derek Panfil works for PFCB

What is Derek Panfil's role at PFCB?

Derek Panfil is Director of Strategic Planning

What is Derek Panfil's personal email address?

Derek Panfil's personal email addresses are not available

What is Derek Panfil's business email address?

Derek Panfil's business email address is d****[email protected]

What is Derek Panfil's Phone Number?

Derek Panfil's phone (313) ***-*413

What industry does Derek Panfil work in?

Derek Panfil works in the Retail industry.

Who are Derek Panfil's colleagues?

Derek Panfil's colleagues are Lisa Blair, Stephanie Kunesh, Linda Ilich, Jeff Suttle, Miles Tedder, Christine Schultz, Chris Ward, Scott Buchel, Devraj Roy, and Tami Walls

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